{"id":5019,"date":"2017-06-09T14:20:31","date_gmt":"2017-06-09T08:50:31","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=5019"},"modified":"2023-06-20T15:35:39","modified_gmt":"2023-06-20T10:05:39","slug":"3-link-building-best-practices-how-to-grow-your-organic-the-white-hat-way","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/3-link-building-best-practices-how-to-grow-your-organic-the-white-hat-way\/","title":{"rendered":"3 Link building Best-Practices: How to Grow Your Organic the White Hat Way"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Content That Targets a Theme<\/span><\/h2>\n

The first strategy I want to share with you is to create content that targets a general theme, not content that is only optimized for one keyword.<\/span><\/p>\n

Let me give you an example.<\/span><\/p>\n

Let\u2019s say you want to write an article to rank for the phrase \u201chow to get traffic to your website\u201d. You\u2019ve done the keyword research and now that the volume for this particular query is pretty good.<\/span><\/p>\n

\"\"<\/a><\/p>\n

The competition is pretty high, but you know that if you can rank first on this phrase, you will get very targeted and high-converting traffic to your article.<\/span><\/p>\n

So you start writing an article all about getting traffic to your website. You\u2019ve optimized the headers, the URLs and the content to rank for that one phrase.<\/span><\/p>\n

But, what if you could <\/span>actually rank for way more keywords<\/a><\/strong> that are related to the one you\u2019re trying to target?\u00a0<\/span><\/p>\n

You can.<\/span><\/p>\n

The truth is, Google places content that covers a general theme in much higher regard. So instead of just optimizing your post for \u201chow to get traffic to your website\u201d you can actually optimize it for the general theme of \u201c<\/span>website traffic<\/a><\/strong>\u201d.<\/span><\/p>\n

What else are people searching for when they look for the keyword you\u2019re after?<\/span><\/p>\n

If you scroll to the bottom of Google you can see a lot of related keywords and phrases that are suggested.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Plus if you\u2019re looking at <\/span>Google keyword planner<\/a><\/strong>, you\u2019re getting a wide range of suggestions for other possible keywords to target as well.<\/span><\/p>\n

\"\"<\/a><\/p>\n

Based on this quick research, you now know that people don\u2019t only want to get more traffic, but they want to get it for free, they also want to get it fast, and they are looking for software that might help them!<\/span><\/p>\n

Your simple article about getting traffic just got a lot more complex and a lot more useful to a range of people. Now your chances for building links are a lot higher as well, since you offer more insight to your readers, and give them more linkable assets.<\/span><\/p>\n

At Venngage we applied this on a guide we were working on which was meant to help beginners learn the basics of infographics. But since we already know a lot about making infographics, we took to Google to get some idea of what other people were searching for. And we ended up putting together a very impressive <\/span>guide on infographics<\/a><\/strong>.\u00a0<\/span><\/p>\n

Not only will doing this research help you rank for more keywords, but it will also help you understand what your audience <\/span>actually<\/span><\/i> wants to read.<\/span><\/p>\n