{"id":5038,"date":"2017-06-14T14:05:33","date_gmt":"2017-06-14T08:35:33","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=5038"},"modified":"2023-06-27T12:56:12","modified_gmt":"2023-06-27T07:26:12","slug":"a-step-by-step-guide-to-influencer-outreach-for-link-building-and-promotion","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/a-step-by-step-guide-to-influencer-outreach-for-link-building-and-promotion\/","title":{"rendered":"A Step-By-Step Guide to Influencer Outreach for Link Building and Promotion"},"content":{"rendered":"

\"\"<\/a><\/p>\n

To rank on Google, you need one thing:<\/span><\/p>\n

Backlinks.<\/span><\/p>\n

But <\/span>link building<\/strong><\/span><\/a> is <\/span>hard!<\/span><\/i><\/p>\n

People are immune to the old methods. Every reputable blogger knows all the tricks in the book.\u00a0<\/span><\/p>\n

However, there\u2019s one method that still works\u2026<\/span><\/p>\n

Good, old fashioned email blogger outreach<\/a>.<\/b><\/p>\n

How do I know? Because I do it for my clients, every single day.\u00a0<\/span><\/p>\n

And I\u2019ve used the method I\u2019m about to teach you to get <\/span>dozens of backlinks and thousands of shares.<\/b>\u00a0<\/span><\/p>\n

(Even to sites with a measly 10 domain authority, zero followers and no email list.)<\/span><\/p>\n

As an added bonus, this method gives you a ton of initial traffic, shares, and comments, too! (Which, as you\u2019ll learn, is important for building links.)<\/span><\/p>\n

Grab a coffee and settle in. It\u2019s learnin\u2019 time!<\/span><\/p>\n

3 Steps to Influencer Outreach for Link Building<\/span><\/h2>\n

I want to give you the big picture before we dive into the details. It\u2019s not complicated, but it does help to see things from a bird\u2019s eye view.<\/span><\/p>\n

Note:<\/b> This is a completely white hat method. While grey and black hat stuff works, it can get you slapped, as we learned in <\/span>Google\u2019s Penguin update<\/a><\/strong>.<\/span><\/p>\n

So, here are the steps:<\/span><\/p>\n

    \n
  1. Curate a list of influencers in your niche<\/span><\/li>\n
  2. Reach out to them via email and\/or social media<\/span><\/li>\n
  3. Send your follow ups<\/span><\/li>\n<\/ol>\n

    Simple as one, two, three.<\/span><\/p>\n

    But there is one caveat\u2026<\/span><\/p>\n

    This is <\/b>a lot<\/i><\/b> more effective as a pre-publish strategy. <\/b>Meaning, it\u2019s more effective to reach out to these people before you put anything in writing on your blog.<\/span><\/p>\n

    That\u2019s because, as you\u2019ll likely discover once you go through this process, people much prefer to link to and share things they\u2019ve been a part of.<\/span><\/p>\n

    That\u2019s so important it bears repeating:<\/span><\/p>\n

    People prefer to link to and share things they\u2019ve been a part of.<\/b><\/p>\n

    I know that you probably have tons of content already created that you want to promote, and that\u2019s fine. Just be aware that the climb is steeper for you than for someone creating something new. But don\u2019t let that stop you!<\/span><\/p>\n

    Anyway, let\u2019s get started.<\/span><\/p>\n

    Step #1: Curate a list of influencers<\/span><\/h3>\n

    This is the most important step. You need to find the right people.<\/span><\/p>\n

    I\u2019ve developed a few methods that make this process pretty straightforward. And it\u2019s free – all you need is Google.\u00a0<\/span><\/p>\n

    (For you overachievers, I also show you a method using <\/span>Ahrefs<\/strong><\/span><\/a>.)<\/span><\/p>\n

    First things first – you need to know the niche you\u2019re in. I\u2019ll run you through an example using content marketing, since it\u2019s a topic I frequently write about.
    \n<\/span>(Note: Create a <\/span>    Google sheet<\/a><\/strong> to keep track of the URL, first name, and email of every potential site. This makes mass outreach much easier.)<\/span><\/p>\n

    \"\"<\/a><\/p>\n

    From here, just do a quick eyeball test on all the sites in the top 40 results. When determining whether they\u2019d be a good fit, I ask myself three questions:<\/span><\/p>\n

      \n
    1. Does the site look good?<\/span><\/li>\n
    2. Are they frequently updating their blog?<\/span><\/li>\n
    3. Do they have a lot of engaged followers?<\/span><\/li>\n<\/ol>\n

      If you answered \u201cyes\u201d to all three (or at least the first two) add them to your spreadsheet.\u00a0<\/span><\/p>\n

      Again, be sure to get at least their first name, URL, and email address. If you need help finding their email, check out <\/span>this guide<\/a><\/strong>.<\/span><\/p>\n

      Pro Tip: <\/b>The best influencers to build a relationship with are solo bloggers. Big publications – like Inc., Forbes, or Entrepreneur – aren\u2019t a good fit because they\u2019ll just ignore your email.<\/span><\/p>\n

      For example, while looking through the results for content marketing, I noticed Heidi Cohen\u2019s personal blog:<\/span><\/p>\n

      \"\"<\/a><\/p>\n

      Heidi is a great example of a solo blogger. While it certainly won\u2019t be easy to get in touch with her, there\u2019s a much greater chance of building a relationship with her than trying to find and reach out to an editor of a larger blog.\u00a0<\/span><\/p>\n

      Plus, having a big name solo blogger will help you in the outreach phase. But more on that later.<\/span><\/p>\n

      2. Still using Google, search for \u201cbest of\u201d blog posts<\/span><\/h4>\n

      \u201cBest of\u201d blog posts are an amazing way to quickly find a ton of influencers at once.<\/span>In fact, for a post I recently published about the <\/span>best marketing channels for massive traffic<\/a><\/strong>, I found a TON of influencers from <\/span>this post on Robbie Richard\u2019s blog<\/a><\/strong>.<\/span><\/p>\n

      \"\"<\/a><\/p>\n

      To find great posts like this, use one of these search strings:<\/span><\/p>\n

        \n
      1. (keyword) blogs to follow<\/span><\/li>\n
      2. best (keyword) posts (year)<\/span><\/li>\n
      3. best (keyword) blogs\u00a0<\/span><\/li>\n
      4. top (keyword) blogs to follow + (year)<\/span><\/li>\n<\/ol>\n

        For example, I\u2019ll search \u201ccontent marketing blogs to follow\u201d:<\/span><\/p>\n

        \"\"<\/a><\/p>\n

        Check out the results and add any blogs that look promising.<\/span><\/p>\n

        By now, you should have a solid list of at least 50 people.\u00a0<\/span><\/p>\n

        Personally, I like to shoot for 150 to 200 at a minimum, but it depends on your niche as well. There might not be as many full-time travel blogs as there are marketing blogs, for example.<\/span><\/p>\n

        If you don\u2019t have that many, there\u2019s a super easy hack you can do with Ahrefs.<\/span><\/p>\n

        3. Use Ahrefs to find more influencers<\/span><\/h4>\n

        Ahrefs<\/strong><\/span><\/a> has a two week free trial (for now), so you can do this for free.<\/span><\/p>\n

        Once you sign up, grab your list of influencers and pop one of their websites into the search bar, then follow these steps:<\/span><\/p>\n

          \n
        1. When you type your site into Ahrefs, you’ll see a ton of information. Ignore it all and <\/span>click the “backlinks” tab in the sidebar on the left.<\/b><\/li>\n
        2. Before you go through the results, <\/span>sort them to “one link per domain”.<\/b><\/li>\n
        3. Then, <\/span>click “Link type”.<\/b><\/li>\n<\/ol>\n

          Finally,<\/span> click “Dofollow”.<\/b><\/p>\n

          \"\"<\/a><\/p>\n

          Just like that, you have a list of pages who link to your influencers with dofollow backlinks. Go through them just like you did in the top 40 of Google, eyeball testing them for the right fit.\u00a0<\/span><\/p>\n

          Add anything promising to your sheet.<\/span><\/p>\n

          Pro Tip: <\/b>If you want more help finding influencers, you can use a tool called <\/span>influence.co<\/strong><\/span><\/a>. For example, you can use it to find <\/span>fashion bloggers<\/a><\/strong>, <\/span>fitness influencers<\/a><\/strong>, and even <\/span>freelance writers<\/strong><\/span><\/a>.\u00a0<\/span><\/p>\n

          Step #2: Reach out to the influencers for shares and backlinks<\/span><\/h3>\n

          This is where the magic happens. It\u2019s time to send some emails!<\/span><\/p>\n

          To help you with this step, I highly recommend using an outreach tool like <\/span>Ninja Outreach<\/a><\/strong> or <\/span>MailShake<\/strong><\/span><\/a>.\u00a0<\/span><\/p>\n

          I personally use Ninja Outreach because it also acts as a sort of CRM, but it\u2019s more expensive and has a much higher learning curve. For simple, inexpensive and effective, go with MailShake.<\/span><\/p>\n

          If you need help getting setup with MailShake or want to know how it works, check out <\/span>this two-minute video<\/a><\/strong>.<\/span><\/p>\n

          Now then, on to the emails\u2026<\/span><\/p>\n

          If you\u2019re writing an entirely new piece, send the list something like this:<\/span><\/p>\n

          \"\"<\/a><\/p>\n

          For your copy-pasting convenience, here\u2019s the template:<\/span><\/p>\n

          Subject: Quick question about [topic]<\/span><\/p>\n

          \u201cHey, [name]!<\/span><\/p>\n

          I\u2019m putting together [post about topic] and (naturally) wanted to reach out to you.<\/span><\/p>\n

          [The question is: [Simple question that can be answered in 100 words or less]<\/span><\/p>\n

          I know you\u2019re busy so a lengthy response isn\u2019t necessary (100 words is totally fine).<\/span><\/p>\n

          Feel free to add [stats, examples, etc. – whatever else you\u2019d like to have], but <\/span>only<\/span><\/i> if you want to.]<\/span><\/p>\n

          OR<\/span><\/p>\n

          [I\u2019d love to get your feedback on it when it goes live. Mind if I send you the link?]<\/span><\/p>\n

          I\u2019ll obviously include a link to your site and Twitter profile in the post.<\/span><\/p>\n

          Thanks! \ud83d\ude42<\/span><\/p>\n

          [name]<\/span><\/p>\n

          P.S. I\u2019ve already received responses from [big-name influencers]. I\u2019d love for you to be involved.\u201d<\/span><\/p>\n

          Basically, you either want their input in the post (a quote or answer to a question), or you want them to give you feedback on the post via a comment, or at least a reply. This is to get them involved, so they\u2019re more likely to share and\/or link to the post when you make the ask.<\/span><\/p>\n

          Also, notice the PS line – \u201cI\u2019ve already received responses from [big-name influencers]\u201d. Remember when I mentioned Heidi Cohen? She\u2019s a big name that we could put here. People think \u201cOh, if they were in it I better get in on this!\u201d Psychology. \ud83d\ude42<\/span><\/p>\n

          Once the post goes live, you can send them something like this:<\/span><\/p>\n

          \"\"<\/a><\/p>\n

          And a copy-paste version:<\/span><\/p>\n

          Subject: We\u2019re live, [name]!<\/span><\/p>\n

          \u201cHey, [name]!<\/span><\/p>\n

          Just a quick heads up that out [topic] post is LIVE! \ud83d\ude42<\/span><\/p>\n

          URL<\/span><\/p>\n

          Thanks again for our contribution. If you think your audience might find value in the post, we\u2019d really appreciate you sharing it!<\/span><\/p>\n

          By the way, in order to help more people, I\u2019d love if you could mention this on your blog. Let me know if you\u2019d like me to write something up for you.<\/span><\/p>\n

          Either way, thanks again!<\/span><\/p>\n

          [name]\u201d<\/span><\/p>\n

          But what if you\u2019re promoting something that\u2019s already been published?\u00a0<\/span><\/p>\n

          Don\u2019t worry – I\u2019ve got something for you, too.<\/span><\/p>\n

          Here\u2019s a template for that:<\/span><\/p>\n

          \"\"<\/a><\/p>\n

          And a copy-paste:<\/span><\/p>\n

          Subject: New content on [topic]<\/span><\/p>\n

          \u201cHey, [name]!<\/span><\/p>\n

          I was looking for some information on [topic] today when I came across your excellent article: URL<\/span><\/p>\n

          Great stuff!<\/span><\/p>\n

          I just put together an [infographic, post, guide] about [topic]. As someone who likes to write about [topic], I thought you might get a kick out of it. \ud83d\ude00<\/span><\/p>\n

          Let me know if you want to check it out.<\/span><\/p>\n

          Cheers,<\/span><\/p>\n

          [name]\u201d<\/span><\/p>\n

          I actually got this template right off of <\/span>Brian Dean\u2019s guestographic guide<\/a><\/strong>. It\u2019s meant for getting backlinks to your blog articles via infographics, but it\u2019s useful for general promotion and link building as well.<\/span><\/p>\n

          When they respond \u201cyes\u201d, you can send them this:<\/span><\/p>\n

          \u201cAwesome!<\/span><\/p>\n

          Here\u2019s the link: URL<\/span><\/p>\n

          Also, let me know if you ever want to share the [infographic\/post] on your site.\u00a0<\/span><\/p>\n

          [FOR INFOGRAPHIC – I\u2019ll be happy to write a \u201cmini guest post\u201d to go along with it.]<\/span><\/p>\n

          OR<\/span><\/p>\n

          [FOR POST – I\u2019ll be happy to write an addition\/update for your post: URL]<\/span><\/p>\n

          Cheers,\u00a0<\/span><\/p>\n

          [name]\u201d<\/span><\/p>\n

          Basically, you\u2019re trying to add as much value for them as possible so they\u2019ll include a link. If they say yes, you write them a unique 200 to 300 word intro to go along with the infographic OR you write a 200 to 300 word addition to an article they already have that\u2019s around your post topic.<\/span><\/p>\n

          Read <\/span>Brian\u2019s article<\/a><\/strong> for more information on the whole infographic thing.\u00a0<\/span><\/p>\n

          Step #3: Follow up with any stragglers<\/span><\/h3>\n

          I usually wait at least three days before I send a follow up, but that\u2019s because I\u2019ve noticed many people take up to three days to respond. If they don\u2019t reply in that time, then I assume the email was buried or they were busy when they opened it. Thus, the follow up.<\/span><\/p>\n

          That\u2019s another cool thing about MailShake – it tells you who\u2019s opened your emails and who\u2019s replied. Plus you can respond right in their platform and set automatic followups.<\/span><\/p>\n

          Generally, I handle follow-ups one of two ways:<\/span><\/p>\n

            \n
          1. I simply resend the same email, assuming they never got the first one.<\/span><\/li>\n
          2. I send a \u201cchecking in\u201d style email, and tell them I just wanted to follow up in case the email got buried.<\/span><\/li>\n<\/ol>\n

            Both work pretty well, I haven\u2019t seen one do better than the other. So go with whichever method you\u2019re comfortable with.<\/span><\/p>\n

            Even still, by day three (assuming your post has been live for three days), you should start to get some idea of how well it\u2019s going to perform.<\/span><\/p>\n

            BUT if it\u2019s tanking, don\u2019t panic. It could just be a particularly busy week for the people you emailed. It can take up to two weeks for everyone who\u2019s going to participate to get back to you.<\/span><\/p>\n

            As for the backlinks – that\u2019s an ongoing process. You don\u2019t want too many links at once anyway, since that sets off a red flag to Google.<\/span><\/p>\n

            What\u2019s great is the initial traffic. I typically see several hundred shares and several thousand visitors from this method. The share count and comments make link building easier as well, since they increase the perceived value.<\/span><\/p>\n

            At this point things open up to allow you to move into <\/span>other link building methods<\/a><\/strong>. Here are a few you can try:<\/span><\/p>\n

              \n
            1. Broken link building<\/strong><\/span><\/a><\/li>\n
            2. Resource page link building<\/strong><\/span><\/a><\/li>\n
            3. Guest posting<\/strong><\/span><\/a><\/li>\n<\/ol>\n

              Some parting words<\/span><\/h2>\n

              Cold email outreach is probably the single most effective way to promote your blog posts and build backlinks. It flat out works.<\/span><\/p>\n

              Of course, it\u2019s a numbers game. <\/span>But it\u2019s also a relationship game.<\/b><\/p>\n

              My best piece of advice is this: Treat those influencers like real people, not just promotion channels. No one minds linking to their friends, but everyone despises being used.<\/span><\/p>\n

              At the very least, nurture a relationship with the top influencers in your niche, and leverage those relationships to help you get authority with other, smaller influencers.\u00a0<\/span><\/p>\n

              You can do that by commenting on and sharing their blog posts, sharing their social media posts, sending them referrals, giving them a gift\u2026 the list goes on. Bottom line, just help them accomplish their goals. You\u2019ll get returns tenfold.<\/span><\/p>\n

              For more awesome strategies to get eyeballs on your blog posts, check out <\/span>KlientBoost\u2019s guide to content promotion<\/a><\/strong>. Again: The number of shares and comments on your blog is an indicator of it\u2019s value, even if it\u2019s superficial. High shares and comments makes it easier to build backlinks, so get to promoting!<\/span><\/p>\n

              Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

              To rank on Google, you need one thing: Backlinks. But link building is hard! People are immune to the old methods. Every reputable blogger knows all the tricks in the book.\u00a0 However, there\u2019s one method that still works\u2026 Good, old fashioned email blogger outreach. How do I know? Because I do it for my clients, […]<\/p>\n","protected":false},"author":137,"featured_media":15214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-5038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rankwatch","entry"],"acf":[],"yoast_head":"\nInfluencer Outreach: Link Building & Promotion Steply Guide<\/title>\n<meta name=\"description\" content=\"To rank on Google, you need one thing backlinks. But link building is tough! 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