{"id":5161,"date":"2017-07-03T16:44:18","date_gmt":"2017-07-03T11:14:18","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=5161"},"modified":"2023-06-27T12:41:44","modified_gmt":"2023-06-27T07:11:44","slug":"5-quick-things-you-can-do-weekly-to-rank-better","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/5-quick-things-you-can-do-weekly-to-rank-better\/","title":{"rendered":"5 Quick Things You Can Do Weekly To Rank Better"},"content":{"rendered":"

\"\"<\/a><\/p>\n

I should note that if you\u2019re trying to rank for \u201chome loan\u201d you\u2019re going to need to do a lot more than these 5 quick things but even in this case these tips, deployed properly, will help push virtually any campaign forward and get you ranking for a wider assortment of phrases. So, what are the things that any business owner can do to help keep their site moving forward, ranking for more phrases and better for the phrases they already rank for and keep their competitors from gaining on them?\u00a0 Here are the 5 things you should be doing each week:<\/span><\/p>\n

Task One: Read One Article From Your Niche<\/b><\/h2>\n

It would be great if you can read more but read at least one full article from a peer website or trade journal each week.\u00a0 Of course, there are good business reasons to keep up-to-date with what\u2019s going on in your industry but for our purposes here (SEO) we\u2019re doing this to keep our eyes out for three things:<\/span><\/p>\n

    \n
  1. New keywords \u2013 keep your eyes open for upcoming terms in your niche or topic<\/span><\/li>\n
  2. New connections \u2013 keep your eyes open for new influencers in your niche<\/span><\/li>\n
  3. New topics to write about \u2013 pay attention to what people are interested in and writing about<\/span><\/li>\n<\/ol>\n

    All three of these are important if you want to make the most of the time you\u2019re dedicating to SEO. Any activity that can accomplish more than one task at a time is obviously one to be pursued.\u00a0 As we\u2019ll see below all three of these will assist you in completing the other quick things you need to complete as well as keep you up-to-date on what\u2019s going on in your industry.<\/span><\/p>\n

    As you are clearly interested in SEO which is why you\u2019re here I\u2019ll take this opportunity to list off some of the sites in my niche that I visit regularly. These are the places I go to keep up with what\u2019s going on:<\/span><\/p>\n

      \n
    1. Search Engine Roundtable<\/strong><\/span><\/a><\/li>\n
    2. Search Engine Land<\/strong><\/span><\/a><\/li>\n
    3. Search Engine Journal<\/strong><\/span><\/a><\/li>\n
    4. RankWatch<\/strong>\u00a0<\/span><\/a><\/li>\n
    5. ARS Technica<\/strong><\/span><\/a>\u00a0<\/span><\/li>\n
    6. Google News<\/strong><\/span><\/a><\/li>\n<\/ol>\n

      How I use these sites and a few others to rank better apart from just knowing more about SEO we\u2019ll get into shortly.\u00a0 Bit first \u2026<\/span><\/p>\n

      Task Two: Write One Page Of Content<\/b><\/h2>\n

      \"\"<\/a><\/p>\n

      Writing content takes a lot of time between coming up with the idea to writing and then publishing it and what\u2019s more \u2013 there\u2019s no guarantee that it\u2019ll actually drive new traffic.\u00a0 All of this is true and the simple fact is, adding a single page to your site probably won\u2019t accomplish much which is why the tip isn\u2019t: build a page and rest on your laurels.<\/span><\/p>\n

      Consistently writing content accomplishes four main tasks related to web marketing:<\/span><\/p>\n

        \n
      1. Each page has the potential to rank for new terms though unless you have a strong site most of those terms will be longtail<\/span><\/li>\n
      2. Each page you write gives you unique content to push out on your social profiles and engage your audience there<\/span><\/li>\n
      3. Each time you publish new content you have a potential link point added to your site, and<\/span><\/li>\n
      4. Each time you post you become a more reliable source of information and over time a place people visit for updated information (read: increased traffic and links)<\/span><\/li>\n<\/ol>\n

        And that\u2019s assuming we\u2019re only talking about blog or informational posts. Adding new service, product or other key pages to your site can help craft your user flow and increase conversions which is also \u201ckind of\u201d important as well.<\/span><\/p>\n

        You can write about subjects that are topical (perhaps related to the article you read), are targeting new longtail keywords or are simply informational to build trust. There\u2019s also nothing wrong with double-dipping your efforts.\u00a0 I myself publish a post each week on the <\/span>Beanstalk blog<\/a><\/strong> summarizing the top stories in SEO that week.\u00a0 Since I have to read industry articles anyways and also want to be engaging on social media (more on that below) I add the URL of interesting and important news to a blog post draft starting on Monday and collect them over the week when it takes only a couple extra seconds and then on Friday I have a list of all the important news from the week to just write a quick summary of and publish.\u00a0 Doing this reduces an 800 to 1200 word page of content to about a 30 to 40 minute effort including getting the images together by piggy-backing it off another task I need to do. Look for these opportunities yourself.<\/span><\/p>\n

        And while not everyone can do a news summary of their industry I should point out that this also means that each week I have an opportunity to link to other influencers in my industry and notify them of it. Never a bad thing when task three is<\/span><\/p>\n

        Task Three: Build One Link<\/b><\/h2>\n

        Link building is a big task and also an important one. The problem is, it\u2019s also very daunting.\u00a0 If we use tools like RankWatch or ahrefs and compare our own links with those of our competitors we can often be left feeling like there\u2019s no way to bridge that gap. If you want to accomplish the task in a week there often isn\u2019t which is why the task is to build one link each week (on top of any you might be naturally acquiring).<\/span><\/p>\n

        These links can range from writing guest posts for others in your industry (he notes ironically in the process of doing exactly that), submitting to key trade directories and I\u2019d even include getting your Google My Business listing if you don\u2019t yet have one.\u00a0 Anything that creates a unique and relevant link from a 3<\/span>rd<\/span> party site to yours.<\/span><\/p>\n

        As one of the three major SEO signals the importance of link building cannot be understated. I can\u2019t get into all the details of how it\u2019s done or what to look for but thankfully you\u2019ll find an excellent guide on the subject <\/span>here<\/a><\/strong> if you\u2019re scratching your head wondering where to start or if you\u2019ve run out of ideas on what type to build (remembering that diversity is security and you shouldn\u2019t focus all your efforts on a single type of link).<\/span><\/p>\n

        Task Four:<\/b><\/h2>\n

        \"\"<\/a><\/p>\n

        I know I know \u2026 social media is not an official SEO signal. While there\u2019s debate on that let\u2019s assume it\u2019s completely true and will continue to be into the future \u2013 there is more SEO value from social that just whether the links, likes, shares and mentions are counted.<\/span><\/p>\n

        Engaging with influencers in your niche on social gives you an opportunity to get in front of them in a complementary and non-intrusive way.\u00a0 Tweeting:<\/span><\/p>\n

        Great info from @xyz at <\/b>https:\/\/www.xyz.com\/greatcontent\/<\/a><\/strong>. #AwesomeHashtag #GreatStuff #MyNiche<\/b><\/p>\n

        Will likely be helpful to your twitter followers but also get you some easy attention from influencer @xyz.\u00a0 If they\u2019re a real influencer in your niche a few opportunities taken like that and after a few back-and-forths you\u2019ll have opened the door to a bigger discussion like whether they\u2019d write a piece for your site on something topical, come on your podcast if you have one, etc.\u00a0 Basically, a simple and subtle engagement that\u2019s reinforced over time can open the door to content for yourself that is highly shareable (read: linkable) and which will aid in increasing your own influencer score.<\/span><\/p>\n

        So each week keep up you engagement on social media with others and try to engage with one new influencer each week.\u00a0 It may not go anywhere, they may not even engage back but with consistent action and low time investment you\u2019ll make some solid connections provided you\u2019re subtle, show sincere interest and don\u2019t beat them over the head with a pitch.<\/span><\/p>\n

        Task Five: Re-Optimize One Thing<\/b><\/h2>\n

        Either find a page that isn\u2019t quite ranking where you want it to be (like if it\u2019s in the pesky position 11) or that has a higher-then-expected bounce rate and re-optimize it for either rankings or user experience.\u00a0 This task generally doesn\u2019t take long as I\u2019m not referring to a complete rebuild of the page (at least as part of the weekly tasks) but rather a once over that includes discovering a problem to fix or an opportunity to chase and then doing so.<\/span><\/p>\n

        A couple of my favorite places to look for the data to compete this task is in the Search Console where I can look for phrases that are ranking in \u201calmost good\u201d positions (basically anything from position 6 to 13) that I might be able to get ranking with just some simple onsite tweaks and also in Google Analytics where I like to look for pages with bounce rates that are higher than would be expected and test something to try to remedy it.<\/span><\/p>\n

        Like most of these tasks, this won\u2019t catapult you to riches but even if all you did was reduced your bounce rate by 1% and applied what you learned to all the new pages you build over a year you\u2019ll have dramatically impacted your bounce rate and\/or attained a good deal of new longtail traffic.<\/span><\/p>\n

        Conclusion<\/b><\/h2>\n

        We all want the quick wins and there are often some out there to be had but the biggest impact to your business overall is almost always from consistent and dedicated efforts.\u00a0 Stability in the rankings isn\u2019t attained from a 3-month intensive campaign. Those can provide some great results but the stability is realized from consistent efforts like those above.\u00a0 Each takes only a small amount of time and can (and should) be worked into your schedule. By overlapping where I can I generally only need about 3 hours each week to cover all five for my own site and let me say \u2026 it\u2019s effective.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

        I should note that if you\u2019re trying to rank for \u201chome loan\u201d you\u2019re going to need to do a lot more than these 5 quick things but even in this case these tips, deployed properly, will help push virtually any campaign forward and get you ranking for a wider assortment of phrases. So, what are […]<\/p>\n","protected":false},"author":145,"featured_media":5167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-5161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basic-seo","entry"],"acf":[],"yoast_head":"\nWeekly SEO Boost: 5 Fast Actions for Better Rankings<\/title>\n<meta name=\"description\" content=\"Boost your rankings with these 5 quick weekly tasks for better search engine performance. 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