\n![](\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&ssl=1\")
<\/div>\n
<\/div>\n\nPlease introduce yourself and where you work.<\/h2>\n<\/div>\n
Please introduce yourself and where you work.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nMy name is Bob Bentz, I am the president of Purplegator — a mobile first digital agency located in suburban Philadelphia.<\/p>\n<\/div>\n
![](\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/BobBentz.jpg?w=640&ssl=1\")
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nHow do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nI’ve been involved with SEO for many years and I always tell people that “Google has a lot of smart people.” So, don’t take shortcuts with SEO, unless your business only has a one year window. If that’s the case, then by all means, consider trying to beat the system. But, know that every way to quick rankings is going to be short term gain and will not last forever.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nHow did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nI go back to the days when there were people calling the search engines and asking for higher rankings. That was the earliest form of SEO. When SEO became an art, I became very intrigued and studied it every night. The great thing about SEO is that there has always been so much information available online. Add some trade shows to the mix and you can get a quick education on SEO.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nWe start by giving away a ranking report online then consult with the client on keyword research and come up with a strategy. That strategy differs based on whether the customer is local, regional, or national and where its strengths and weaknesses are. As an agency, it’s always easier to tackle SEO if the customer is willing to develop a new website, because then we can control the bricks that become part of the building. Often, when the site was developed by another party, they are a bit reluctant to turn over the keys of the website to us so we always prefer to be the ones building the site and adding SEO strategies as we go.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nThe importance of video will only continue to increase. People, in general, are inherently lazy and will always watch a video over reading an article. Continue to add video to your sites.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nThere’s a ton of information online and there’s a lot of very bright people in the business that you can learn from. But, at the end of the day, no SEO provider is going to share his\/her special sauce so you need to find your own. That’s where you really need to have analytical skills too so you can analyze results and do A-B and multivariate testing. If you hate math, SEO is not the right choice for your career!<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Bob Bentz is president of Purplegator — a mobile first digital agency located in suburban Philadelphia. He is also the president of Advanced Telecom Services — an IVR service bureau with offices in Philadelphia, London, Toronto, and Prague. Bob is the author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. He […]<\/p>\n","protected":false},"author":3,"featured_media":5225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
Get To Know BobBentz: President at Purplegator<\/title>\n<meta name=\"description\" content=\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get To Know BobBentz: President at Purplegator\" \/>\n<meta property=\"og:description\" content=\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/devanshu.arora\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-10T11:43:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T07:49:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Devanshu Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/devanshu.arora\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devanshu Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"},\"author\":{\"name\":\"Devanshu Arora\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\"},\"headline\":\"Get to know Bob Bentz, President at Purplegator\",\"datePublished\":\"2017-07-10T11:43:10+00:00\",\"dateModified\":\"2023-06-27T07:49:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"},\"wordCount\":541,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\",\"name\":\"Get To Know BobBentz: President at Purplegator\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"datePublished\":\"2017-07-10T11:43:10+00:00\",\"dateModified\":\"2023-06-27T07:49:59+00:00\",\"description\":\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get to know Bob Bentz, President at Purplegator\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\",\"name\":\"Devanshu Arora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"caption\":\"Devanshu Arora\"},\"description\":\"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.\",\"sameAs\":[\"https:\/\/facebook.com\/devanshu.arora\",\"https:\/\/in.linkedin.com\/in\/devanshuarora\",\"https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get To Know BobBentz: President at Purplegator","description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","og_locale":"en_US","og_type":"article","og_title":"Get To Know BobBentz: President at Purplegator","og_description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","og_url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_author":"https:\/\/facebook.com\/devanshu.arora","article_published_time":"2017-07-10T11:43:10+00:00","article_modified_time":"2023-06-27T07:49:59+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png","type":"image\/png"}],"author":"Devanshu Arora","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/devanshu.arora","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Devanshu Arora","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"},"author":{"name":"Devanshu Arora","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834"},"headline":"Get to know Bob Bentz, President at Purplegator","datePublished":"2017-07-10T11:43:10+00:00","dateModified":"2023-06-27T07:49:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"},"wordCount":541,"commentCount":1,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","articleSection":["Interview"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","name":"Get To Know BobBentz: President at Purplegator","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","datePublished":"2017-07-10T11:43:10+00:00","dateModified":"2023-06-27T07:49:59+00:00","description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Get to know Bob Bentz, President at Purplegator"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834","name":"Devanshu Arora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","caption":"Devanshu Arora"},"description":"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.","sameAs":["https:\/\/facebook.com\/devanshu.arora","https:\/\/in.linkedin.com\/in\/devanshuarora","https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=5221"}],"version-history":[{"count":7,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221\/revisions"}],"predecessor-version":[{"id":20038,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221\/revisions\/20038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/5225"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=5221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=5221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=5221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/p>\n
\n
\n<\/div>\n
My name is Bob Bentz, I am the president of Purplegator — a mobile first digital agency located in suburban Philadelphia.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/p>\n
\n
\n<\/div>\n
<\/div>\n\nHow do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n
How do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nI’ve been involved with SEO for many years and I always tell people that “Google has a lot of smart people.” So, don’t take shortcuts with SEO, unless your business only has a one year window. If that’s the case, then by all means, consider trying to beat the system. But, know that every way to quick rankings is going to be short term gain and will not last forever.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nHow did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nI go back to the days when there were people calling the search engines and asking for higher rankings. That was the earliest form of SEO. When SEO became an art, I became very intrigued and studied it every night. The great thing about SEO is that there has always been so much information available online. Add some trade shows to the mix and you can get a quick education on SEO.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nWe start by giving away a ranking report online then consult with the client on keyword research and come up with a strategy. That strategy differs based on whether the customer is local, regional, or national and where its strengths and weaknesses are. As an agency, it’s always easier to tackle SEO if the customer is willing to develop a new website, because then we can control the bricks that become part of the building. Often, when the site was developed by another party, they are a bit reluctant to turn over the keys of the website to us so we always prefer to be the ones building the site and adding SEO strategies as we go.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nThe importance of video will only continue to increase. People, in general, are inherently lazy and will always watch a video over reading an article. Continue to add video to your sites.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nThere’s a ton of information online and there’s a lot of very bright people in the business that you can learn from. But, at the end of the day, no SEO provider is going to share his\/her special sauce so you need to find your own. That’s where you really need to have analytical skills too so you can analyze results and do A-B and multivariate testing. If you hate math, SEO is not the right choice for your career!<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Bob Bentz is president of Purplegator — a mobile first digital agency located in suburban Philadelphia. He is also the president of Advanced Telecom Services — an IVR service bureau with offices in Philadelphia, London, Toronto, and Prague. Bob is the author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. He […]<\/p>\n","protected":false},"author":3,"featured_media":5225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
Get To Know BobBentz: President at Purplegator<\/title>\n<meta name=\"description\" content=\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get To Know BobBentz: President at Purplegator\" \/>\n<meta property=\"og:description\" content=\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/devanshu.arora\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-10T11:43:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T07:49:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Devanshu Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/devanshu.arora\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devanshu Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"},\"author\":{\"name\":\"Devanshu Arora\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\"},\"headline\":\"Get to know Bob Bentz, President at Purplegator\",\"datePublished\":\"2017-07-10T11:43:10+00:00\",\"dateModified\":\"2023-06-27T07:49:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"},\"wordCount\":541,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\",\"name\":\"Get To Know BobBentz: President at Purplegator\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"datePublished\":\"2017-07-10T11:43:10+00:00\",\"dateModified\":\"2023-06-27T07:49:59+00:00\",\"description\":\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get to know Bob Bentz, President at Purplegator\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\",\"name\":\"Devanshu Arora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"caption\":\"Devanshu Arora\"},\"description\":\"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.\",\"sameAs\":[\"https:\/\/facebook.com\/devanshu.arora\",\"https:\/\/in.linkedin.com\/in\/devanshuarora\",\"https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get To Know BobBentz: President at Purplegator","description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","og_locale":"en_US","og_type":"article","og_title":"Get To Know BobBentz: President at Purplegator","og_description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","og_url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_author":"https:\/\/facebook.com\/devanshu.arora","article_published_time":"2017-07-10T11:43:10+00:00","article_modified_time":"2023-06-27T07:49:59+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png","type":"image\/png"}],"author":"Devanshu Arora","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/devanshu.arora","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Devanshu Arora","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"},"author":{"name":"Devanshu Arora","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834"},"headline":"Get to know Bob Bentz, President at Purplegator","datePublished":"2017-07-10T11:43:10+00:00","dateModified":"2023-06-27T07:49:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"},"wordCount":541,"commentCount":1,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","articleSection":["Interview"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","name":"Get To Know BobBentz: President at Purplegator","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","datePublished":"2017-07-10T11:43:10+00:00","dateModified":"2023-06-27T07:49:59+00:00","description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Get to know Bob Bentz, President at Purplegator"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834","name":"Devanshu Arora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","caption":"Devanshu Arora"},"description":"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.","sameAs":["https:\/\/facebook.com\/devanshu.arora","https:\/\/in.linkedin.com\/in\/devanshuarora","https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=5221"}],"version-history":[{"count":7,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221\/revisions"}],"predecessor-version":[{"id":20038,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221\/revisions\/20038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/5225"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=5221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=5221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=5221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/p>\n
\n
\n<\/div>\n
I’ve been involved with SEO for many years and I always tell people that “Google has a lot of smart people.” So, don’t take shortcuts with SEO, unless your business only has a one year window. If that’s the case, then by all means, consider trying to beat the system. But, know that every way to quick rankings is going to be short term gain and will not last forever.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/p>\n
\n
\n<\/div>\n
<\/div>\n\nHow did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n
How did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nI go back to the days when there were people calling the search engines and asking for higher rankings. That was the earliest form of SEO. When SEO became an art, I became very intrigued and studied it every night. The great thing about SEO is that there has always been so much information available online. Add some trade shows to the mix and you can get a quick education on SEO.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nWe start by giving away a ranking report online then consult with the client on keyword research and come up with a strategy. That strategy differs based on whether the customer is local, regional, or national and where its strengths and weaknesses are. As an agency, it’s always easier to tackle SEO if the customer is willing to develop a new website, because then we can control the bricks that become part of the building. Often, when the site was developed by another party, they are a bit reluctant to turn over the keys of the website to us so we always prefer to be the ones building the site and adding SEO strategies as we go.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nThe importance of video will only continue to increase. People, in general, are inherently lazy and will always watch a video over reading an article. Continue to add video to your sites.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nThere’s a ton of information online and there’s a lot of very bright people in the business that you can learn from. But, at the end of the day, no SEO provider is going to share his\/her special sauce so you need to find your own. That’s where you really need to have analytical skills too so you can analyze results and do A-B and multivariate testing. If you hate math, SEO is not the right choice for your career!<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Bob Bentz is president of Purplegator — a mobile first digital agency located in suburban Philadelphia. He is also the president of Advanced Telecom Services — an IVR service bureau with offices in Philadelphia, London, Toronto, and Prague. Bob is the author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. He […]<\/p>\n","protected":false},"author":3,"featured_media":5225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
Get To Know BobBentz: President at Purplegator<\/title>\n<meta name=\"description\" content=\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get To Know BobBentz: President at Purplegator\" \/>\n<meta property=\"og:description\" content=\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/devanshu.arora\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-10T11:43:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T07:49:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Devanshu Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/devanshu.arora\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devanshu Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"},\"author\":{\"name\":\"Devanshu Arora\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\"},\"headline\":\"Get to know Bob Bentz, President at Purplegator\",\"datePublished\":\"2017-07-10T11:43:10+00:00\",\"dateModified\":\"2023-06-27T07:49:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"},\"wordCount\":541,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\",\"name\":\"Get To Know BobBentz: President at Purplegator\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"datePublished\":\"2017-07-10T11:43:10+00:00\",\"dateModified\":\"2023-06-27T07:49:59+00:00\",\"description\":\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get to know Bob Bentz, President at Purplegator\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\",\"name\":\"Devanshu Arora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"caption\":\"Devanshu Arora\"},\"description\":\"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.\",\"sameAs\":[\"https:\/\/facebook.com\/devanshu.arora\",\"https:\/\/in.linkedin.com\/in\/devanshuarora\",\"https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get To Know BobBentz: President at Purplegator","description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","og_locale":"en_US","og_type":"article","og_title":"Get To Know BobBentz: President at Purplegator","og_description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","og_url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_author":"https:\/\/facebook.com\/devanshu.arora","article_published_time":"2017-07-10T11:43:10+00:00","article_modified_time":"2023-06-27T07:49:59+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png","type":"image\/png"}],"author":"Devanshu Arora","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/devanshu.arora","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Devanshu Arora","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"},"author":{"name":"Devanshu Arora","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834"},"headline":"Get to know Bob Bentz, President at Purplegator","datePublished":"2017-07-10T11:43:10+00:00","dateModified":"2023-06-27T07:49:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"},"wordCount":541,"commentCount":1,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","articleSection":["Interview"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","name":"Get To Know BobBentz: President at Purplegator","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","datePublished":"2017-07-10T11:43:10+00:00","dateModified":"2023-06-27T07:49:59+00:00","description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Get to know Bob Bentz, President at Purplegator"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834","name":"Devanshu Arora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","caption":"Devanshu Arora"},"description":"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.","sameAs":["https:\/\/facebook.com\/devanshu.arora","https:\/\/in.linkedin.com\/in\/devanshuarora","https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=5221"}],"version-history":[{"count":7,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221\/revisions"}],"predecessor-version":[{"id":20038,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221\/revisions\/20038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/5225"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=5221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=5221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=5221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/p>\n
\n
\n<\/div>\n
I go back to the days when there were people calling the search engines and asking for higher rankings. That was the earliest form of SEO. When SEO became an art, I became very intrigued and studied it every night. The great thing about SEO is that there has always been so much information available online. Add some trade shows to the mix and you can get a quick education on SEO.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/p>\n
\n
\n<\/div>\n
<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n
What are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nWe start by giving away a ranking report online then consult with the client on keyword research and come up with a strategy. That strategy differs based on whether the customer is local, regional, or national and where its strengths and weaknesses are. As an agency, it’s always easier to tackle SEO if the customer is willing to develop a new website, because then we can control the bricks that become part of the building. Often, when the site was developed by another party, they are a bit reluctant to turn over the keys of the website to us so we always prefer to be the ones building the site and adding SEO strategies as we go.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nThe importance of video will only continue to increase. People, in general, are inherently lazy and will always watch a video over reading an article. Continue to add video to your sites.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nThere’s a ton of information online and there’s a lot of very bright people in the business that you can learn from. But, at the end of the day, no SEO provider is going to share his\/her special sauce so you need to find your own. That’s where you really need to have analytical skills too so you can analyze results and do A-B and multivariate testing. If you hate math, SEO is not the right choice for your career!<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Bob Bentz is president of Purplegator — a mobile first digital agency located in suburban Philadelphia. He is also the president of Advanced Telecom Services — an IVR service bureau with offices in Philadelphia, London, Toronto, and Prague. Bob is the author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. He […]<\/p>\n","protected":false},"author":3,"featured_media":5225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
Get To Know BobBentz: President at Purplegator<\/title>\n<meta name=\"description\" content=\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get To Know BobBentz: President at Purplegator\" \/>\n<meta property=\"og:description\" content=\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/devanshu.arora\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-10T11:43:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T07:49:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Devanshu Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/devanshu.arora\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devanshu Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"},\"author\":{\"name\":\"Devanshu Arora\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\"},\"headline\":\"Get to know Bob Bentz, President at Purplegator\",\"datePublished\":\"2017-07-10T11:43:10+00:00\",\"dateModified\":\"2023-06-27T07:49:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"},\"wordCount\":541,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\",\"name\":\"Get To Know BobBentz: President at Purplegator\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"datePublished\":\"2017-07-10T11:43:10+00:00\",\"dateModified\":\"2023-06-27T07:49:59+00:00\",\"description\":\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get to know Bob Bentz, President at Purplegator\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\",\"name\":\"Devanshu Arora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"caption\":\"Devanshu Arora\"},\"description\":\"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.\",\"sameAs\":[\"https:\/\/facebook.com\/devanshu.arora\",\"https:\/\/in.linkedin.com\/in\/devanshuarora\",\"https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get To Know BobBentz: President at Purplegator","description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","og_locale":"en_US","og_type":"article","og_title":"Get To Know BobBentz: President at Purplegator","og_description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","og_url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_author":"https:\/\/facebook.com\/devanshu.arora","article_published_time":"2017-07-10T11:43:10+00:00","article_modified_time":"2023-06-27T07:49:59+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png","type":"image\/png"}],"author":"Devanshu Arora","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/devanshu.arora","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Devanshu Arora","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"},"author":{"name":"Devanshu Arora","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834"},"headline":"Get to know Bob Bentz, President at Purplegator","datePublished":"2017-07-10T11:43:10+00:00","dateModified":"2023-06-27T07:49:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"},"wordCount":541,"commentCount":1,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","articleSection":["Interview"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","name":"Get To Know BobBentz: President at Purplegator","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","datePublished":"2017-07-10T11:43:10+00:00","dateModified":"2023-06-27T07:49:59+00:00","description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Get to know Bob Bentz, President at Purplegator"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834","name":"Devanshu Arora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","caption":"Devanshu Arora"},"description":"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.","sameAs":["https:\/\/facebook.com\/devanshu.arora","https:\/\/in.linkedin.com\/in\/devanshuarora","https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=5221"}],"version-history":[{"count":7,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221\/revisions"}],"predecessor-version":[{"id":20038,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221\/revisions\/20038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/5225"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=5221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=5221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=5221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/p>\n
\n
\n<\/div>\n
We start by giving away a ranking report online then consult with the client on keyword research and come up with a strategy. That strategy differs based on whether the customer is local, regional, or national and where its strengths and weaknesses are. As an agency, it’s always easier to tackle SEO if the customer is willing to develop a new website, because then we can control the bricks that become part of the building. Often, when the site was developed by another party, they are a bit reluctant to turn over the keys of the website to us so we always prefer to be the ones building the site and adding SEO strategies as we go.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/p>\n
\n
\n<\/div>\n
<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n
What strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nThe importance of video will only continue to increase. People, in general, are inherently lazy and will always watch a video over reading an article. Continue to add video to your sites.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nThere’s a ton of information online and there’s a lot of very bright people in the business that you can learn from. But, at the end of the day, no SEO provider is going to share his\/her special sauce so you need to find your own. That’s where you really need to have analytical skills too so you can analyze results and do A-B and multivariate testing. If you hate math, SEO is not the right choice for your career!<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Bob Bentz is president of Purplegator — a mobile first digital agency located in suburban Philadelphia. He is also the president of Advanced Telecom Services — an IVR service bureau with offices in Philadelphia, London, Toronto, and Prague. Bob is the author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. He […]<\/p>\n","protected":false},"author":3,"featured_media":5225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
Get To Know BobBentz: President at Purplegator<\/title>\n<meta name=\"description\" content=\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get To Know BobBentz: President at Purplegator\" \/>\n<meta property=\"og:description\" content=\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/devanshu.arora\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-10T11:43:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T07:49:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Devanshu Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/devanshu.arora\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devanshu Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"},\"author\":{\"name\":\"Devanshu Arora\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\"},\"headline\":\"Get to know Bob Bentz, President at Purplegator\",\"datePublished\":\"2017-07-10T11:43:10+00:00\",\"dateModified\":\"2023-06-27T07:49:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"},\"wordCount\":541,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\",\"name\":\"Get To Know BobBentz: President at Purplegator\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"datePublished\":\"2017-07-10T11:43:10+00:00\",\"dateModified\":\"2023-06-27T07:49:59+00:00\",\"description\":\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get to know Bob Bentz, President at Purplegator\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\",\"name\":\"Devanshu Arora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"caption\":\"Devanshu Arora\"},\"description\":\"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.\",\"sameAs\":[\"https:\/\/facebook.com\/devanshu.arora\",\"https:\/\/in.linkedin.com\/in\/devanshuarora\",\"https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get To Know BobBentz: President at Purplegator","description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","og_locale":"en_US","og_type":"article","og_title":"Get To Know BobBentz: President at Purplegator","og_description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","og_url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_author":"https:\/\/facebook.com\/devanshu.arora","article_published_time":"2017-07-10T11:43:10+00:00","article_modified_time":"2023-06-27T07:49:59+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png","type":"image\/png"}],"author":"Devanshu Arora","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/devanshu.arora","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Devanshu Arora","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"},"author":{"name":"Devanshu Arora","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834"},"headline":"Get to know Bob Bentz, President at Purplegator","datePublished":"2017-07-10T11:43:10+00:00","dateModified":"2023-06-27T07:49:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"},"wordCount":541,"commentCount":1,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","articleSection":["Interview"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","name":"Get To Know BobBentz: President at Purplegator","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","datePublished":"2017-07-10T11:43:10+00:00","dateModified":"2023-06-27T07:49:59+00:00","description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Get to know Bob Bentz, President at Purplegator"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834","name":"Devanshu Arora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","caption":"Devanshu Arora"},"description":"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.","sameAs":["https:\/\/facebook.com\/devanshu.arora","https:\/\/in.linkedin.com\/in\/devanshuarora","https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=5221"}],"version-history":[{"count":7,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221\/revisions"}],"predecessor-version":[{"id":20038,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221\/revisions\/20038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/5225"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=5221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=5221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=5221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/p>\n
\n
\n<\/div>\n
The importance of video will only continue to increase. People, in general, are inherently lazy and will always watch a video over reading an article. Continue to add video to your sites.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/p>\n
\n
\n<\/div>\n
<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n
What would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nThere’s a ton of information online and there’s a lot of very bright people in the business that you can learn from. But, at the end of the day, no SEO provider is going to share his\/her special sauce so you need to find your own. That’s where you really need to have analytical skills too so you can analyze results and do A-B and multivariate testing. If you hate math, SEO is not the right choice for your career!<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Bob Bentz is president of Purplegator — a mobile first digital agency located in suburban Philadelphia. He is also the president of Advanced Telecom Services — an IVR service bureau with offices in Philadelphia, London, Toronto, and Prague. Bob is the author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. He […]<\/p>\n","protected":false},"author":3,"featured_media":5225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
Get To Know BobBentz: President at Purplegator<\/title>\n<meta name=\"description\" content=\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get To Know BobBentz: President at Purplegator\" \/>\n<meta property=\"og:description\" content=\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/devanshu.arora\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-10T11:43:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T07:49:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Devanshu Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/devanshu.arora\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devanshu Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"},\"author\":{\"name\":\"Devanshu Arora\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\"},\"headline\":\"Get to know Bob Bentz, President at Purplegator\",\"datePublished\":\"2017-07-10T11:43:10+00:00\",\"dateModified\":\"2023-06-27T07:49:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"},\"wordCount\":541,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\",\"name\":\"Get To Know BobBentz: President at Purplegator\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"datePublished\":\"2017-07-10T11:43:10+00:00\",\"dateModified\":\"2023-06-27T07:49:59+00:00\",\"description\":\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get to know Bob Bentz, President at Purplegator\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\",\"name\":\"Devanshu Arora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"caption\":\"Devanshu Arora\"},\"description\":\"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.\",\"sameAs\":[\"https:\/\/facebook.com\/devanshu.arora\",\"https:\/\/in.linkedin.com\/in\/devanshuarora\",\"https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get To Know BobBentz: President at Purplegator","description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","og_locale":"en_US","og_type":"article","og_title":"Get To Know BobBentz: President at Purplegator","og_description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","og_url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_author":"https:\/\/facebook.com\/devanshu.arora","article_published_time":"2017-07-10T11:43:10+00:00","article_modified_time":"2023-06-27T07:49:59+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png","type":"image\/png"}],"author":"Devanshu Arora","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/devanshu.arora","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Devanshu Arora","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"},"author":{"name":"Devanshu Arora","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834"},"headline":"Get to know Bob Bentz, President at Purplegator","datePublished":"2017-07-10T11:43:10+00:00","dateModified":"2023-06-27T07:49:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"},"wordCount":541,"commentCount":1,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","articleSection":["Interview"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","name":"Get To Know BobBentz: President at Purplegator","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","datePublished":"2017-07-10T11:43:10+00:00","dateModified":"2023-06-27T07:49:59+00:00","description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Get to know Bob Bentz, President at Purplegator"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834","name":"Devanshu Arora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","caption":"Devanshu Arora"},"description":"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.","sameAs":["https:\/\/facebook.com\/devanshu.arora","https:\/\/in.linkedin.com\/in\/devanshuarora","https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=5221"}],"version-history":[{"count":7,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221\/revisions"}],"predecessor-version":[{"id":20038,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221\/revisions\/20038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/5225"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=5221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=5221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=5221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/p>\n
\n
\n<\/div>\n
There’s a ton of information online and there’s a lot of very bright people in the business that you can learn from. But, at the end of the day, no SEO provider is going to share his\/her special sauce so you need to find your own. That’s where you really need to have analytical skills too so you can analyze results and do A-B and multivariate testing. If you hate math, SEO is not the right choice for your career!<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Get To Know BobBentz: President at Purplegator<\/title>\n<meta name=\"description\" content=\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get To Know BobBentz: President at Purplegator\" \/>\n<meta property=\"og:description\" content=\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/devanshu.arora\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-10T11:43:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T07:49:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Devanshu Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/devanshu.arora\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devanshu Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"},\"author\":{\"name\":\"Devanshu Arora\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\"},\"headline\":\"Get to know Bob Bentz, President at Purplegator\",\"datePublished\":\"2017-07-10T11:43:10+00:00\",\"dateModified\":\"2023-06-27T07:49:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"},\"wordCount\":541,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\",\"name\":\"Get To Know BobBentz: President at Purplegator\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"datePublished\":\"2017-07-10T11:43:10+00:00\",\"dateModified\":\"2023-06-27T07:49:59+00:00\",\"description\":\"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get to know Bob Bentz, President at Purplegator\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\",\"name\":\"Devanshu Arora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"caption\":\"Devanshu Arora\"},\"description\":\"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.\",\"sameAs\":[\"https:\/\/facebook.com\/devanshu.arora\",\"https:\/\/in.linkedin.com\/in\/devanshuarora\",\"https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Get To Know BobBentz: President at Purplegator","description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","og_locale":"en_US","og_type":"article","og_title":"Get To Know BobBentz: President at Purplegator","og_description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","og_url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_author":"https:\/\/facebook.com\/devanshu.arora","article_published_time":"2017-07-10T11:43:10+00:00","article_modified_time":"2023-06-27T07:49:59+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png","type":"image\/png"}],"author":"Devanshu Arora","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/devanshu.arora","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Devanshu Arora","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"},"author":{"name":"Devanshu Arora","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834"},"headline":"Get to know Bob Bentz, President at Purplegator","datePublished":"2017-07-10T11:43:10+00:00","dateModified":"2023-06-27T07:49:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"},"wordCount":541,"commentCount":1,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","articleSection":["Interview"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/","name":"Get To Know BobBentz: President at Purplegator","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","datePublished":"2017-07-10T11:43:10+00:00","dateModified":"2023-06-27T07:49:59+00:00","description":"Learn from Bob Bentz, the accomplished President at Purplegator, as he shares his wisdom & strategies for success in the evolving mobile marketing industry.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bob-bentz-president-at-purplegator\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Get to know Bob Bentz, President at Purplegator"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834","name":"Devanshu Arora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","caption":"Devanshu Arora"},"description":"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.","sameAs":["https:\/\/facebook.com\/devanshu.arora","https:\/\/in.linkedin.com\/in\/devanshuarora","https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Bob-Bentz.png?fit=800%2C800&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=5221"}],"version-history":[{"count":7,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221\/revisions"}],"predecessor-version":[{"id":20038,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5221\/revisions\/20038"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/5225"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=5221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=5221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=5221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Bob Bentz is president of Purplegator — a mobile first digital agency located in suburban Philadelphia. He is also the president of Advanced Telecom Services — an IVR service bureau with offices in Philadelphia, London, Toronto, and Prague. Bob is the author of Relevance Raises Response: How to Engage and Acquire with Mobile Marketing. He […]<\/p>\n","protected":false},"author":3,"featured_media":5225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n