\n![](\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&ssl=1\")
<\/div>\n
<\/div>\n\nPlease introduce yourself and where you work.<\/h2>\n<\/div>\n
Please introduce yourself and where you work.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nMy name is Melissa Popp. I\u2019m the Director of Digital Engagement for Altitude Agency.<\/p>\n<\/div>\n
![](\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp-Headshot.png?w=640&ssl=1\")
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nHow do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nSEO used to be a breeze. In the beginning, you could throw up just about anything and rank #1 with relative ease. Over the last decade, Google\u2019s shift to the most valuable content being ranked on the first page has forced SEOs to adapt to changes almost daily. As Google gets smarter, so do the good guys in the SEO world.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nHow did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nI started out copywriting for clients big and small. Eventually, this led to a writing agency looking for SEO-specific writers. This was back when content wasn\u2019t a big deal, and you ranked with any piece of content stuffed with keywords. Once I realized how viable it was to integrate on-page SEO into writing and on-page evolved, I was hooked.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nAltitude Agency is an SEO-focused digital marketing company. We do everything from website design to content creation to link development and social media. Everything we do for our clients is based on the best possible route for SEO success.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nLink building is critical to any SEO campaign, big or small. If you\u2019re not strategizing how to earn links for your clients, you\u2019re wasting your efforts. Google\u2019s already refreshed its algorithm several times this year focusing on weeding out thin content and unnatural links. Link building and finding creative ways to stay ahead of Google with it is the future of SEO this year and beyond.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nRead Google\u2019s Webmaster Guidelines. Understand what Google says is good and bad for SEO. Then, find a digital marketing agency or SEO company that understands that, too. Surround yourself with the good SEOs, and you\u2019ll learn the ins and outs of the industry.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Melissa Popp is Director of Digital Engagement for Altitude SEO, a boutique agency helping small businesses win with content online. As a digital strategist with a passion for technology and travel, she coaches her partners to connect with their audience through experience optimization, with the goal of retaining more loyal visitors, creating brand ambassadors, and […]<\/p>\n","protected":false},"author":3,"featured_media":5232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
Meet Melissa Popp: Director Digital Engagement at Altitude<\/title>\n<meta name=\"description\" content=\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Melissa Popp: Director Digital Engagement at Altitude\" \/>\n<meta property=\"og:description\" content=\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/devanshu.arora\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-10T12:09:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T07:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Devanshu Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/devanshu.arora\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devanshu Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"},\"author\":{\"name\":\"Devanshu Arora\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\"},\"headline\":\"Get to know Melissa Popp, Director Digital Engagement, Altitude\",\"datePublished\":\"2017-07-10T12:09:25+00:00\",\"dateModified\":\"2023-06-27T07:48:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"},\"wordCount\":442,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\",\"name\":\"Meet Melissa Popp: Director Digital Engagement at Altitude\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"datePublished\":\"2017-07-10T12:09:25+00:00\",\"dateModified\":\"2023-06-27T07:48:55+00:00\",\"description\":\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800,\"caption\":\"Melissa-Popp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get to know Melissa Popp, Director Digital Engagement, Altitude\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\",\"name\":\"Devanshu Arora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"caption\":\"Devanshu Arora\"},\"description\":\"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.\",\"sameAs\":[\"https:\/\/facebook.com\/devanshu.arora\",\"https:\/\/in.linkedin.com\/in\/devanshuarora\",\"https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meet Melissa Popp: Director Digital Engagement at Altitude","description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","og_locale":"en_US","og_type":"article","og_title":"Meet Melissa Popp: Director Digital Engagement at Altitude","og_description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","og_url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_author":"https:\/\/facebook.com\/devanshu.arora","article_published_time":"2017-07-10T12:09:25+00:00","article_modified_time":"2023-06-27T07:48:55+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png","type":"image\/png"}],"author":"Devanshu Arora","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/devanshu.arora","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Devanshu Arora","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"},"author":{"name":"Devanshu Arora","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834"},"headline":"Get to know Melissa Popp, Director Digital Engagement, Altitude","datePublished":"2017-07-10T12:09:25+00:00","dateModified":"2023-06-27T07:48:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"},"wordCount":442,"commentCount":0,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","articleSection":["Interview"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","name":"Meet Melissa Popp: Director Digital Engagement at Altitude","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","datePublished":"2017-07-10T12:09:25+00:00","dateModified":"2023-06-27T07:48:55+00:00","description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","width":800,"height":800,"caption":"Melissa-Popp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Get to know Melissa Popp, Director Digital Engagement, Altitude"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834","name":"Devanshu Arora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","caption":"Devanshu Arora"},"description":"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.","sameAs":["https:\/\/facebook.com\/devanshu.arora","https:\/\/in.linkedin.com\/in\/devanshuarora","https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=5229"}],"version-history":[{"count":7,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229\/revisions"}],"predecessor-version":[{"id":20037,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229\/revisions\/20037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/5232"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=5229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=5229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=5229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/p>\n
\n
\n<\/div>\n
My name is Melissa Popp. I\u2019m the Director of Digital Engagement for Altitude Agency.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/p>\n
\n
\n<\/div>\n
<\/div>\n\nHow do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n
How do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nSEO used to be a breeze. In the beginning, you could throw up just about anything and rank #1 with relative ease. Over the last decade, Google\u2019s shift to the most valuable content being ranked on the first page has forced SEOs to adapt to changes almost daily. As Google gets smarter, so do the good guys in the SEO world.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nHow did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nI started out copywriting for clients big and small. Eventually, this led to a writing agency looking for SEO-specific writers. This was back when content wasn\u2019t a big deal, and you ranked with any piece of content stuffed with keywords. Once I realized how viable it was to integrate on-page SEO into writing and on-page evolved, I was hooked.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nAltitude Agency is an SEO-focused digital marketing company. We do everything from website design to content creation to link development and social media. Everything we do for our clients is based on the best possible route for SEO success.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nLink building is critical to any SEO campaign, big or small. If you\u2019re not strategizing how to earn links for your clients, you\u2019re wasting your efforts. Google\u2019s already refreshed its algorithm several times this year focusing on weeding out thin content and unnatural links. Link building and finding creative ways to stay ahead of Google with it is the future of SEO this year and beyond.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nRead Google\u2019s Webmaster Guidelines. Understand what Google says is good and bad for SEO. Then, find a digital marketing agency or SEO company that understands that, too. Surround yourself with the good SEOs, and you\u2019ll learn the ins and outs of the industry.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Melissa Popp is Director of Digital Engagement for Altitude SEO, a boutique agency helping small businesses win with content online. As a digital strategist with a passion for technology and travel, she coaches her partners to connect with their audience through experience optimization, with the goal of retaining more loyal visitors, creating brand ambassadors, and […]<\/p>\n","protected":false},"author":3,"featured_media":5232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
Meet Melissa Popp: Director Digital Engagement at Altitude<\/title>\n<meta name=\"description\" content=\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Melissa Popp: Director Digital Engagement at Altitude\" \/>\n<meta property=\"og:description\" content=\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/devanshu.arora\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-10T12:09:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T07:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Devanshu Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/devanshu.arora\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devanshu Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"},\"author\":{\"name\":\"Devanshu Arora\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\"},\"headline\":\"Get to know Melissa Popp, Director Digital Engagement, Altitude\",\"datePublished\":\"2017-07-10T12:09:25+00:00\",\"dateModified\":\"2023-06-27T07:48:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"},\"wordCount\":442,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\",\"name\":\"Meet Melissa Popp: Director Digital Engagement at Altitude\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"datePublished\":\"2017-07-10T12:09:25+00:00\",\"dateModified\":\"2023-06-27T07:48:55+00:00\",\"description\":\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800,\"caption\":\"Melissa-Popp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get to know Melissa Popp, Director Digital Engagement, Altitude\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\",\"name\":\"Devanshu Arora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"caption\":\"Devanshu Arora\"},\"description\":\"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.\",\"sameAs\":[\"https:\/\/facebook.com\/devanshu.arora\",\"https:\/\/in.linkedin.com\/in\/devanshuarora\",\"https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meet Melissa Popp: Director Digital Engagement at Altitude","description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","og_locale":"en_US","og_type":"article","og_title":"Meet Melissa Popp: Director Digital Engagement at Altitude","og_description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","og_url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_author":"https:\/\/facebook.com\/devanshu.arora","article_published_time":"2017-07-10T12:09:25+00:00","article_modified_time":"2023-06-27T07:48:55+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png","type":"image\/png"}],"author":"Devanshu Arora","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/devanshu.arora","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Devanshu Arora","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"},"author":{"name":"Devanshu Arora","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834"},"headline":"Get to know Melissa Popp, Director Digital Engagement, Altitude","datePublished":"2017-07-10T12:09:25+00:00","dateModified":"2023-06-27T07:48:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"},"wordCount":442,"commentCount":0,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","articleSection":["Interview"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","name":"Meet Melissa Popp: Director Digital Engagement at Altitude","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","datePublished":"2017-07-10T12:09:25+00:00","dateModified":"2023-06-27T07:48:55+00:00","description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","width":800,"height":800,"caption":"Melissa-Popp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Get to know Melissa Popp, Director Digital Engagement, Altitude"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834","name":"Devanshu Arora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","caption":"Devanshu Arora"},"description":"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.","sameAs":["https:\/\/facebook.com\/devanshu.arora","https:\/\/in.linkedin.com\/in\/devanshuarora","https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=5229"}],"version-history":[{"count":7,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229\/revisions"}],"predecessor-version":[{"id":20037,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229\/revisions\/20037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/5232"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=5229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=5229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=5229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/p>\n
\n
\n<\/div>\n
SEO used to be a breeze. In the beginning, you could throw up just about anything and rank #1 with relative ease. Over the last decade, Google\u2019s shift to the most valuable content being ranked on the first page has forced SEOs to adapt to changes almost daily. As Google gets smarter, so do the good guys in the SEO world.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/p>\n
\n
\n<\/div>\n
<\/div>\n\nHow did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n
How did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nI started out copywriting for clients big and small. Eventually, this led to a writing agency looking for SEO-specific writers. This was back when content wasn\u2019t a big deal, and you ranked with any piece of content stuffed with keywords. Once I realized how viable it was to integrate on-page SEO into writing and on-page evolved, I was hooked.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nAltitude Agency is an SEO-focused digital marketing company. We do everything from website design to content creation to link development and social media. Everything we do for our clients is based on the best possible route for SEO success.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nLink building is critical to any SEO campaign, big or small. If you\u2019re not strategizing how to earn links for your clients, you\u2019re wasting your efforts. Google\u2019s already refreshed its algorithm several times this year focusing on weeding out thin content and unnatural links. Link building and finding creative ways to stay ahead of Google with it is the future of SEO this year and beyond.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nRead Google\u2019s Webmaster Guidelines. Understand what Google says is good and bad for SEO. Then, find a digital marketing agency or SEO company that understands that, too. Surround yourself with the good SEOs, and you\u2019ll learn the ins and outs of the industry.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Melissa Popp is Director of Digital Engagement for Altitude SEO, a boutique agency helping small businesses win with content online. As a digital strategist with a passion for technology and travel, she coaches her partners to connect with their audience through experience optimization, with the goal of retaining more loyal visitors, creating brand ambassadors, and […]<\/p>\n","protected":false},"author":3,"featured_media":5232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
Meet Melissa Popp: Director Digital Engagement at Altitude<\/title>\n<meta name=\"description\" content=\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Melissa Popp: Director Digital Engagement at Altitude\" \/>\n<meta property=\"og:description\" content=\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/devanshu.arora\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-10T12:09:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T07:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Devanshu Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/devanshu.arora\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devanshu Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"},\"author\":{\"name\":\"Devanshu Arora\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\"},\"headline\":\"Get to know Melissa Popp, Director Digital Engagement, Altitude\",\"datePublished\":\"2017-07-10T12:09:25+00:00\",\"dateModified\":\"2023-06-27T07:48:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"},\"wordCount\":442,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\",\"name\":\"Meet Melissa Popp: Director Digital Engagement at Altitude\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"datePublished\":\"2017-07-10T12:09:25+00:00\",\"dateModified\":\"2023-06-27T07:48:55+00:00\",\"description\":\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800,\"caption\":\"Melissa-Popp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get to know Melissa Popp, Director Digital Engagement, Altitude\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\",\"name\":\"Devanshu Arora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"caption\":\"Devanshu Arora\"},\"description\":\"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.\",\"sameAs\":[\"https:\/\/facebook.com\/devanshu.arora\",\"https:\/\/in.linkedin.com\/in\/devanshuarora\",\"https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meet Melissa Popp: Director Digital Engagement at Altitude","description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","og_locale":"en_US","og_type":"article","og_title":"Meet Melissa Popp: Director Digital Engagement at Altitude","og_description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","og_url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_author":"https:\/\/facebook.com\/devanshu.arora","article_published_time":"2017-07-10T12:09:25+00:00","article_modified_time":"2023-06-27T07:48:55+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png","type":"image\/png"}],"author":"Devanshu Arora","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/devanshu.arora","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Devanshu Arora","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"},"author":{"name":"Devanshu Arora","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834"},"headline":"Get to know Melissa Popp, Director Digital Engagement, Altitude","datePublished":"2017-07-10T12:09:25+00:00","dateModified":"2023-06-27T07:48:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"},"wordCount":442,"commentCount":0,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","articleSection":["Interview"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","name":"Meet Melissa Popp: Director Digital Engagement at Altitude","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","datePublished":"2017-07-10T12:09:25+00:00","dateModified":"2023-06-27T07:48:55+00:00","description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","width":800,"height":800,"caption":"Melissa-Popp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Get to know Melissa Popp, Director Digital Engagement, Altitude"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834","name":"Devanshu Arora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","caption":"Devanshu Arora"},"description":"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.","sameAs":["https:\/\/facebook.com\/devanshu.arora","https:\/\/in.linkedin.com\/in\/devanshuarora","https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=5229"}],"version-history":[{"count":7,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229\/revisions"}],"predecessor-version":[{"id":20037,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229\/revisions\/20037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/5232"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=5229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=5229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=5229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/p>\n
\n
\n<\/div>\n
I started out copywriting for clients big and small. Eventually, this led to a writing agency looking for SEO-specific writers. This was back when content wasn\u2019t a big deal, and you ranked with any piece of content stuffed with keywords. Once I realized how viable it was to integrate on-page SEO into writing and on-page evolved, I was hooked.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/p>\n
\n
\n<\/div>\n
<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n
What are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nAltitude Agency is an SEO-focused digital marketing company. We do everything from website design to content creation to link development and social media. Everything we do for our clients is based on the best possible route for SEO success.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nLink building is critical to any SEO campaign, big or small. If you\u2019re not strategizing how to earn links for your clients, you\u2019re wasting your efforts. Google\u2019s already refreshed its algorithm several times this year focusing on weeding out thin content and unnatural links. Link building and finding creative ways to stay ahead of Google with it is the future of SEO this year and beyond.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nRead Google\u2019s Webmaster Guidelines. Understand what Google says is good and bad for SEO. Then, find a digital marketing agency or SEO company that understands that, too. Surround yourself with the good SEOs, and you\u2019ll learn the ins and outs of the industry.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Melissa Popp is Director of Digital Engagement for Altitude SEO, a boutique agency helping small businesses win with content online. As a digital strategist with a passion for technology and travel, she coaches her partners to connect with their audience through experience optimization, with the goal of retaining more loyal visitors, creating brand ambassadors, and […]<\/p>\n","protected":false},"author":3,"featured_media":5232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
Meet Melissa Popp: Director Digital Engagement at Altitude<\/title>\n<meta name=\"description\" content=\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Melissa Popp: Director Digital Engagement at Altitude\" \/>\n<meta property=\"og:description\" content=\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/devanshu.arora\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-10T12:09:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T07:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Devanshu Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/devanshu.arora\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devanshu Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"},\"author\":{\"name\":\"Devanshu Arora\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\"},\"headline\":\"Get to know Melissa Popp, Director Digital Engagement, Altitude\",\"datePublished\":\"2017-07-10T12:09:25+00:00\",\"dateModified\":\"2023-06-27T07:48:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"},\"wordCount\":442,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\",\"name\":\"Meet Melissa Popp: Director Digital Engagement at Altitude\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"datePublished\":\"2017-07-10T12:09:25+00:00\",\"dateModified\":\"2023-06-27T07:48:55+00:00\",\"description\":\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800,\"caption\":\"Melissa-Popp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get to know Melissa Popp, Director Digital Engagement, Altitude\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\",\"name\":\"Devanshu Arora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"caption\":\"Devanshu Arora\"},\"description\":\"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.\",\"sameAs\":[\"https:\/\/facebook.com\/devanshu.arora\",\"https:\/\/in.linkedin.com\/in\/devanshuarora\",\"https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meet Melissa Popp: Director Digital Engagement at Altitude","description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","og_locale":"en_US","og_type":"article","og_title":"Meet Melissa Popp: Director Digital Engagement at Altitude","og_description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","og_url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_author":"https:\/\/facebook.com\/devanshu.arora","article_published_time":"2017-07-10T12:09:25+00:00","article_modified_time":"2023-06-27T07:48:55+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png","type":"image\/png"}],"author":"Devanshu Arora","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/devanshu.arora","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Devanshu Arora","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"},"author":{"name":"Devanshu Arora","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834"},"headline":"Get to know Melissa Popp, Director Digital Engagement, Altitude","datePublished":"2017-07-10T12:09:25+00:00","dateModified":"2023-06-27T07:48:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"},"wordCount":442,"commentCount":0,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","articleSection":["Interview"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","name":"Meet Melissa Popp: Director Digital Engagement at Altitude","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","datePublished":"2017-07-10T12:09:25+00:00","dateModified":"2023-06-27T07:48:55+00:00","description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","width":800,"height":800,"caption":"Melissa-Popp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Get to know Melissa Popp, Director Digital Engagement, Altitude"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834","name":"Devanshu Arora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","caption":"Devanshu Arora"},"description":"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.","sameAs":["https:\/\/facebook.com\/devanshu.arora","https:\/\/in.linkedin.com\/in\/devanshuarora","https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=5229"}],"version-history":[{"count":7,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229\/revisions"}],"predecessor-version":[{"id":20037,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229\/revisions\/20037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/5232"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=5229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=5229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=5229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/p>\n
\n
\n<\/div>\n
Altitude Agency is an SEO-focused digital marketing company. We do everything from website design to content creation to link development and social media. Everything we do for our clients is based on the best possible route for SEO success.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/p>\n
\n
\n<\/div>\n
<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n
What strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nLink building is critical to any SEO campaign, big or small. If you\u2019re not strategizing how to earn links for your clients, you\u2019re wasting your efforts. Google\u2019s already refreshed its algorithm several times this year focusing on weeding out thin content and unnatural links. Link building and finding creative ways to stay ahead of Google with it is the future of SEO this year and beyond.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nRead Google\u2019s Webmaster Guidelines. Understand what Google says is good and bad for SEO. Then, find a digital marketing agency or SEO company that understands that, too. Surround yourself with the good SEOs, and you\u2019ll learn the ins and outs of the industry.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Melissa Popp is Director of Digital Engagement for Altitude SEO, a boutique agency helping small businesses win with content online. As a digital strategist with a passion for technology and travel, she coaches her partners to connect with their audience through experience optimization, with the goal of retaining more loyal visitors, creating brand ambassadors, and […]<\/p>\n","protected":false},"author":3,"featured_media":5232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
Meet Melissa Popp: Director Digital Engagement at Altitude<\/title>\n<meta name=\"description\" content=\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Melissa Popp: Director Digital Engagement at Altitude\" \/>\n<meta property=\"og:description\" content=\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/devanshu.arora\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-10T12:09:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T07:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Devanshu Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/devanshu.arora\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devanshu Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"},\"author\":{\"name\":\"Devanshu Arora\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\"},\"headline\":\"Get to know Melissa Popp, Director Digital Engagement, Altitude\",\"datePublished\":\"2017-07-10T12:09:25+00:00\",\"dateModified\":\"2023-06-27T07:48:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"},\"wordCount\":442,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\",\"name\":\"Meet Melissa Popp: Director Digital Engagement at Altitude\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"datePublished\":\"2017-07-10T12:09:25+00:00\",\"dateModified\":\"2023-06-27T07:48:55+00:00\",\"description\":\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800,\"caption\":\"Melissa-Popp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get to know Melissa Popp, Director Digital Engagement, Altitude\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\",\"name\":\"Devanshu Arora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"caption\":\"Devanshu Arora\"},\"description\":\"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.\",\"sameAs\":[\"https:\/\/facebook.com\/devanshu.arora\",\"https:\/\/in.linkedin.com\/in\/devanshuarora\",\"https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meet Melissa Popp: Director Digital Engagement at Altitude","description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","og_locale":"en_US","og_type":"article","og_title":"Meet Melissa Popp: Director Digital Engagement at Altitude","og_description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","og_url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_author":"https:\/\/facebook.com\/devanshu.arora","article_published_time":"2017-07-10T12:09:25+00:00","article_modified_time":"2023-06-27T07:48:55+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png","type":"image\/png"}],"author":"Devanshu Arora","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/devanshu.arora","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Devanshu Arora","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"},"author":{"name":"Devanshu Arora","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834"},"headline":"Get to know Melissa Popp, Director Digital Engagement, Altitude","datePublished":"2017-07-10T12:09:25+00:00","dateModified":"2023-06-27T07:48:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"},"wordCount":442,"commentCount":0,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","articleSection":["Interview"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","name":"Meet Melissa Popp: Director Digital Engagement at Altitude","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","datePublished":"2017-07-10T12:09:25+00:00","dateModified":"2023-06-27T07:48:55+00:00","description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","width":800,"height":800,"caption":"Melissa-Popp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Get to know Melissa Popp, Director Digital Engagement, Altitude"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834","name":"Devanshu Arora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","caption":"Devanshu Arora"},"description":"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.","sameAs":["https:\/\/facebook.com\/devanshu.arora","https:\/\/in.linkedin.com\/in\/devanshuarora","https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=5229"}],"version-history":[{"count":7,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229\/revisions"}],"predecessor-version":[{"id":20037,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229\/revisions\/20037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/5232"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=5229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=5229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=5229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/p>\n
\n
\n<\/div>\n
Link building is critical to any SEO campaign, big or small. If you\u2019re not strategizing how to earn links for your clients, you\u2019re wasting your efforts. Google\u2019s already refreshed its algorithm several times this year focusing on weeding out thin content and unnatural links. Link building and finding creative ways to stay ahead of Google with it is the future of SEO this year and beyond.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/p>\n
\n
\n<\/div>\n
<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n
What would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nRead Google\u2019s Webmaster Guidelines. Understand what Google says is good and bad for SEO. Then, find a digital marketing agency or SEO company that understands that, too. Surround yourself with the good SEOs, and you\u2019ll learn the ins and outs of the industry.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Melissa Popp is Director of Digital Engagement for Altitude SEO, a boutique agency helping small businesses win with content online. As a digital strategist with a passion for technology and travel, she coaches her partners to connect with their audience through experience optimization, with the goal of retaining more loyal visitors, creating brand ambassadors, and […]<\/p>\n","protected":false},"author":3,"featured_media":5232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
Meet Melissa Popp: Director Digital Engagement at Altitude<\/title>\n<meta name=\"description\" content=\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Melissa Popp: Director Digital Engagement at Altitude\" \/>\n<meta property=\"og:description\" content=\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/devanshu.arora\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-10T12:09:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T07:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Devanshu Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/devanshu.arora\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devanshu Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"},\"author\":{\"name\":\"Devanshu Arora\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\"},\"headline\":\"Get to know Melissa Popp, Director Digital Engagement, Altitude\",\"datePublished\":\"2017-07-10T12:09:25+00:00\",\"dateModified\":\"2023-06-27T07:48:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"},\"wordCount\":442,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\",\"name\":\"Meet Melissa Popp: Director Digital Engagement at Altitude\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"datePublished\":\"2017-07-10T12:09:25+00:00\",\"dateModified\":\"2023-06-27T07:48:55+00:00\",\"description\":\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800,\"caption\":\"Melissa-Popp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get to know Melissa Popp, Director Digital Engagement, Altitude\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\",\"name\":\"Devanshu Arora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"caption\":\"Devanshu Arora\"},\"description\":\"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.\",\"sameAs\":[\"https:\/\/facebook.com\/devanshu.arora\",\"https:\/\/in.linkedin.com\/in\/devanshuarora\",\"https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meet Melissa Popp: Director Digital Engagement at Altitude","description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","og_locale":"en_US","og_type":"article","og_title":"Meet Melissa Popp: Director Digital Engagement at Altitude","og_description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","og_url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_author":"https:\/\/facebook.com\/devanshu.arora","article_published_time":"2017-07-10T12:09:25+00:00","article_modified_time":"2023-06-27T07:48:55+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png","type":"image\/png"}],"author":"Devanshu Arora","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/devanshu.arora","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Devanshu Arora","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"},"author":{"name":"Devanshu Arora","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834"},"headline":"Get to know Melissa Popp, Director Digital Engagement, Altitude","datePublished":"2017-07-10T12:09:25+00:00","dateModified":"2023-06-27T07:48:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"},"wordCount":442,"commentCount":0,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","articleSection":["Interview"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","name":"Meet Melissa Popp: Director Digital Engagement at Altitude","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","datePublished":"2017-07-10T12:09:25+00:00","dateModified":"2023-06-27T07:48:55+00:00","description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","width":800,"height":800,"caption":"Melissa-Popp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Get to know Melissa Popp, Director Digital Engagement, Altitude"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834","name":"Devanshu Arora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","caption":"Devanshu Arora"},"description":"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.","sameAs":["https:\/\/facebook.com\/devanshu.arora","https:\/\/in.linkedin.com\/in\/devanshuarora","https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=5229"}],"version-history":[{"count":7,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229\/revisions"}],"predecessor-version":[{"id":20037,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229\/revisions\/20037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/5232"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=5229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=5229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=5229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/p>\n
\n
\n<\/div>\n
Read Google\u2019s Webmaster Guidelines. Understand what Google says is good and bad for SEO. Then, find a digital marketing agency or SEO company that understands that, too. Surround yourself with the good SEOs, and you\u2019ll learn the ins and outs of the industry.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Meet Melissa Popp: Director Digital Engagement at Altitude<\/title>\n<meta name=\"description\" content=\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet Melissa Popp: Director Digital Engagement at Altitude\" \/>\n<meta property=\"og:description\" content=\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/devanshu.arora\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-10T12:09:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T07:48:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Devanshu Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/devanshu.arora\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devanshu Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"},\"author\":{\"name\":\"Devanshu Arora\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\"},\"headline\":\"Get to know Melissa Popp, Director Digital Engagement, Altitude\",\"datePublished\":\"2017-07-10T12:09:25+00:00\",\"dateModified\":\"2023-06-27T07:48:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"},\"wordCount\":442,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\",\"name\":\"Meet Melissa Popp: Director Digital Engagement at Altitude\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"datePublished\":\"2017-07-10T12:09:25+00:00\",\"dateModified\":\"2023-06-27T07:48:55+00:00\",\"description\":\"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800,\"caption\":\"Melissa-Popp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get to know Melissa Popp, Director Digital Engagement, Altitude\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\",\"name\":\"Devanshu Arora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"caption\":\"Devanshu Arora\"},\"description\":\"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.\",\"sameAs\":[\"https:\/\/facebook.com\/devanshu.arora\",\"https:\/\/in.linkedin.com\/in\/devanshuarora\",\"https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Meet Melissa Popp: Director Digital Engagement at Altitude","description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","og_locale":"en_US","og_type":"article","og_title":"Meet Melissa Popp: Director Digital Engagement at Altitude","og_description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","og_url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_author":"https:\/\/facebook.com\/devanshu.arora","article_published_time":"2017-07-10T12:09:25+00:00","article_modified_time":"2023-06-27T07:48:55+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png","type":"image\/png"}],"author":"Devanshu Arora","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/devanshu.arora","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Devanshu Arora","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"},"author":{"name":"Devanshu Arora","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834"},"headline":"Get to know Melissa Popp, Director Digital Engagement, Altitude","datePublished":"2017-07-10T12:09:25+00:00","dateModified":"2023-06-27T07:48:55+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"},"wordCount":442,"commentCount":0,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","articleSection":["Interview"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/","name":"Meet Melissa Popp: Director Digital Engagement at Altitude","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","datePublished":"2017-07-10T12:09:25+00:00","dateModified":"2023-06-27T07:48:55+00:00","description":"Discover the brilliance of Melissa Popp, Director Digital Engagement at Altitude. Get insights into her expertise and innovative approaches in our blog.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","width":800,"height":800,"caption":"Melissa-Popp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-melissa-popp-director-digital-engagement-altitude\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Get to know Melissa Popp, Director Digital Engagement, Altitude"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834","name":"Devanshu Arora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","caption":"Devanshu Arora"},"description":"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.","sameAs":["https:\/\/facebook.com\/devanshu.arora","https:\/\/in.linkedin.com\/in\/devanshuarora","https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Melissa-Popp.png?fit=800%2C800&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=5229"}],"version-history":[{"count":7,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229\/revisions"}],"predecessor-version":[{"id":20037,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5229\/revisions\/20037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/5232"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=5229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=5229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=5229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Melissa Popp is Director of Digital Engagement for Altitude SEO, a boutique agency helping small businesses win with content online. As a digital strategist with a passion for technology and travel, she coaches her partners to connect with their audience through experience optimization, with the goal of retaining more loyal visitors, creating brand ambassadors, and […]<\/p>\n","protected":false},"author":3,"featured_media":5232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n