\n![](\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&ssl=1\")
<\/div>\n
<\/div>\n\nPlease introduce yourself and where you work.<\/h2>\n<\/div>\n
Please introduce yourself and where you work.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nMy name is Jeremy Durant, the Co-Founder and Business Principal of Bop Design. Bop Design was started 10 years ago because I felt that B2B companies were sorely under-served in the marketplace. Most agencies want to work with major consumer brands\u2014the Nikes, Pepsis, Sonys of the world. However, if you\u2019re a small to mid-market B2B company, you want to find an agency that understands B2B marketing since it is very different than B2C. B2B sales is different: longer sales cycle, multiple decision makers, higher priced product or service, longer term relationship, etc. Bop Design relies solely on inbound marketing for all of our leads with our website being a 24\/7 sales tool. B2B companies large and small find us from all over the world.<\/p>\n<\/div>\n
![](\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Jeremy_Final_print-happy-1.jpg?w=640&ssl=1\")
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\n\n<\/div>\n\nHow do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nThe changes in Google\u2019s algorithm have successfully managed to keep SEOs honest with a focus on relevant, keyword-rich content. There used to be some unethical shortcuts that SEOs could take advantage of. Fortunately most of these shortcuts have been closed. With on-page and off-page SEO, it is all about discipline. You need to consistently create worthwhile content based on your keyword strategy. If you can blog 4 times a month, that\u2019s 48 pages of keyword rich content a year that Google is crawling and indexing for. The more keyword rich content on your website, the more likely you are to be found. The more relevant, the longer someone will remain on your website. The longer someone stays on your website, the more likely they are to convert. For off-page SEO, if the content is worthwhile, guest blogging opportunities on high domain websites will arise.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nHow did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nMy entire background is sales. I wanted to start a marketing agency that the sales team actually liked since we were helping them uncover selling opportunities and giving them the tools to nurture a lead from a general inquiry to a qualified prospect to a committed client. I started Bop Design to create websites that were viable lead generation platforms. Organic search is typically where the bulk of leads will come from so with any website we build, SEO is a top priority.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nBop Design provides 3 core services: Website Design, Branding & Content Marketing for B2B Companies. Website Design includes UI\/UX, web development, SEO, copywriting, etc. Branding includes logo design, brand messaging and story, brand guidelines, buyer persona development, etc. Content Marketing includes blogging, guest blogging, email marketing, digital advertising such as Google AdWords, social media marketing, achieving on-page and off-page SEO objectives, etc.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nContrary to what some people say, guest blogging is an effective off-page SEO strategy. The key is thoughtful outreach with relevant content. Identify a list of high domain authority websites where proposed content would be relevant. Approach each website and highlight the mutual benefits of a guest blog. Make this a monthly task and if successful, you will see your domain authority dramatically increase.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nYou need to embrace lifelong learning. Effective digital marketing tactics continuously change and you need to constantly measure what\u2019s working and what\u2019s not. Make it a practice to read, learn and experiment with new digital marketing practices.<\/p>\n<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Jeremy Durant is the Business Principal and Co-Founder of Bop Design, a B2B marketing agency that works with clients worldwide. At Bop Design, Jeremy builds relationships with B2B businesses in need of a branding and lead generation strategy, helping them increase brand recognition and selling opportunities. Please introduce yourself and where you work. My name […]<\/p>\n","protected":false},"author":3,"featured_media":5404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
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My name is Jeremy Durant, the Co-Founder and Business Principal of Bop Design. Bop Design was started 10 years ago because I felt that B2B companies were sorely under-served in the marketplace. Most agencies want to work with major consumer brands\u2014the Nikes, Pepsis, Sonys of the world. However, if you\u2019re a small to mid-market B2B company, you want to find an agency that understands B2B marketing since it is very different than B2C. B2B sales is different: longer sales cycle, multiple decision makers, higher priced product or service, longer term relationship, etc. Bop Design relies solely on inbound marketing for all of our leads with our website being a 24\/7 sales tool. B2B companies large and small find us from all over the world.<\/p>\n<\/div>\n
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<\/div>\n\nHow do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n
How do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nThe changes in Google\u2019s algorithm have successfully managed to keep SEOs honest with a focus on relevant, keyword-rich content. There used to be some unethical shortcuts that SEOs could take advantage of. Fortunately most of these shortcuts have been closed. With on-page and off-page SEO, it is all about discipline. You need to consistently create worthwhile content based on your keyword strategy. If you can blog 4 times a month, that\u2019s 48 pages of keyword rich content a year that Google is crawling and indexing for. The more keyword rich content on your website, the more likely you are to be found. The more relevant, the longer someone will remain on your website. The longer someone stays on your website, the more likely they are to convert. For off-page SEO, if the content is worthwhile, guest blogging opportunities on high domain websites will arise.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nHow did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nMy entire background is sales. I wanted to start a marketing agency that the sales team actually liked since we were helping them uncover selling opportunities and giving them the tools to nurture a lead from a general inquiry to a qualified prospect to a committed client. I started Bop Design to create websites that were viable lead generation platforms. Organic search is typically where the bulk of leads will come from so with any website we build, SEO is a top priority.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nBop Design provides 3 core services: Website Design, Branding & Content Marketing for B2B Companies. Website Design includes UI\/UX, web development, SEO, copywriting, etc. Branding includes logo design, brand messaging and story, brand guidelines, buyer persona development, etc. Content Marketing includes blogging, guest blogging, email marketing, digital advertising such as Google AdWords, social media marketing, achieving on-page and off-page SEO objectives, etc.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nContrary to what some people say, guest blogging is an effective off-page SEO strategy. The key is thoughtful outreach with relevant content. Identify a list of high domain authority websites where proposed content would be relevant. Approach each website and highlight the mutual benefits of a guest blog. Make this a monthly task and if successful, you will see your domain authority dramatically increase.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nYou need to embrace lifelong learning. Effective digital marketing tactics continuously change and you need to constantly measure what\u2019s working and what\u2019s not. Make it a practice to read, learn and experiment with new digital marketing practices.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Jeremy Durant is the Business Principal and Co-Founder of Bop Design, a B2B marketing agency that works with clients worldwide. At Bop Design, Jeremy builds relationships with B2B businesses in need of a branding and lead generation strategy, helping them increase brand recognition and selling opportunities. Please introduce yourself and where you work. My name […]<\/p>\n","protected":false},"author":3,"featured_media":5404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
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The changes in Google\u2019s algorithm have successfully managed to keep SEOs honest with a focus on relevant, keyword-rich content. There used to be some unethical shortcuts that SEOs could take advantage of. Fortunately most of these shortcuts have been closed. With on-page and off-page SEO, it is all about discipline. You need to consistently create worthwhile content based on your keyword strategy. If you can blog 4 times a month, that\u2019s 48 pages of keyword rich content a year that Google is crawling and indexing for. The more keyword rich content on your website, the more likely you are to be found. The more relevant, the longer someone will remain on your website. The longer someone stays on your website, the more likely they are to convert. For off-page SEO, if the content is worthwhile, guest blogging opportunities on high domain websites will arise.<\/p>\n<\/div>\n
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\n<\/div>\n
<\/div>\n\nHow did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n
How did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nMy entire background is sales. I wanted to start a marketing agency that the sales team actually liked since we were helping them uncover selling opportunities and giving them the tools to nurture a lead from a general inquiry to a qualified prospect to a committed client. I started Bop Design to create websites that were viable lead generation platforms. Organic search is typically where the bulk of leads will come from so with any website we build, SEO is a top priority.<\/p>\n<\/div>\n
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\n\n<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nBop Design provides 3 core services: Website Design, Branding & Content Marketing for B2B Companies. Website Design includes UI\/UX, web development, SEO, copywriting, etc. Branding includes logo design, brand messaging and story, brand guidelines, buyer persona development, etc. Content Marketing includes blogging, guest blogging, email marketing, digital advertising such as Google AdWords, social media marketing, achieving on-page and off-page SEO objectives, etc.<\/p>\n<\/div>\n
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\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nContrary to what some people say, guest blogging is an effective off-page SEO strategy. The key is thoughtful outreach with relevant content. Identify a list of high domain authority websites where proposed content would be relevant. Approach each website and highlight the mutual benefits of a guest blog. Make this a monthly task and if successful, you will see your domain authority dramatically increase.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nYou need to embrace lifelong learning. Effective digital marketing tactics continuously change and you need to constantly measure what\u2019s working and what\u2019s not. Make it a practice to read, learn and experiment with new digital marketing practices.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Jeremy Durant is the Business Principal and Co-Founder of Bop Design, a B2B marketing agency that works with clients worldwide. At Bop Design, Jeremy builds relationships with B2B businesses in need of a branding and lead generation strategy, helping them increase brand recognition and selling opportunities. Please introduce yourself and where you work. My name […]<\/p>\n","protected":false},"author":3,"featured_media":5404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
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\n<\/p>\n
\n
\n<\/div>\n
My entire background is sales. I wanted to start a marketing agency that the sales team actually liked since we were helping them uncover selling opportunities and giving them the tools to nurture a lead from a general inquiry to a qualified prospect to a committed client. I started Bop Design to create websites that were viable lead generation platforms. Organic search is typically where the bulk of leads will come from so with any website we build, SEO is a top priority.<\/p>\n<\/div>\n
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<\/p>\n
\n
\n<\/div>\n
<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n
What are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nBop Design provides 3 core services: Website Design, Branding & Content Marketing for B2B Companies. Website Design includes UI\/UX, web development, SEO, copywriting, etc. Branding includes logo design, brand messaging and story, brand guidelines, buyer persona development, etc. Content Marketing includes blogging, guest blogging, email marketing, digital advertising such as Google AdWords, social media marketing, achieving on-page and off-page SEO objectives, etc.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nContrary to what some people say, guest blogging is an effective off-page SEO strategy. The key is thoughtful outreach with relevant content. Identify a list of high domain authority websites where proposed content would be relevant. Approach each website and highlight the mutual benefits of a guest blog. Make this a monthly task and if successful, you will see your domain authority dramatically increase.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nYou need to embrace lifelong learning. Effective digital marketing tactics continuously change and you need to constantly measure what\u2019s working and what\u2019s not. Make it a practice to read, learn and experiment with new digital marketing practices.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Jeremy Durant is the Business Principal and Co-Founder of Bop Design, a B2B marketing agency that works with clients worldwide. At Bop Design, Jeremy builds relationships with B2B businesses in need of a branding and lead generation strategy, helping them increase brand recognition and selling opportunities. Please introduce yourself and where you work. My name […]<\/p>\n","protected":false},"author":3,"featured_media":5404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
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Bop Design provides 3 core services: Website Design, Branding & Content Marketing for B2B Companies. Website Design includes UI\/UX, web development, SEO, copywriting, etc. Branding includes logo design, brand messaging and story, brand guidelines, buyer persona development, etc. Content Marketing includes blogging, guest blogging, email marketing, digital advertising such as Google AdWords, social media marketing, achieving on-page and off-page SEO objectives, etc.<\/p>\n<\/div>\n
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<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n
What strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nContrary to what some people say, guest blogging is an effective off-page SEO strategy. The key is thoughtful outreach with relevant content. Identify a list of high domain authority websites where proposed content would be relevant. Approach each website and highlight the mutual benefits of a guest blog. Make this a monthly task and if successful, you will see your domain authority dramatically increase.<\/p>\n<\/div>\n
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\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nYou need to embrace lifelong learning. Effective digital marketing tactics continuously change and you need to constantly measure what\u2019s working and what\u2019s not. Make it a practice to read, learn and experiment with new digital marketing practices.<\/p>\n<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Jeremy Durant is the Business Principal and Co-Founder of Bop Design, a B2B marketing agency that works with clients worldwide. At Bop Design, Jeremy builds relationships with B2B businesses in need of a branding and lead generation strategy, helping them increase brand recognition and selling opportunities. Please introduce yourself and where you work. My name […]<\/p>\n","protected":false},"author":3,"featured_media":5404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
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Contrary to what some people say, guest blogging is an effective off-page SEO strategy. The key is thoughtful outreach with relevant content. Identify a list of high domain authority websites where proposed content would be relevant. Approach each website and highlight the mutual benefits of a guest blog. Make this a monthly task and if successful, you will see your domain authority dramatically increase.<\/p>\n<\/div>\n
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<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n
What would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nYou need to embrace lifelong learning. Effective digital marketing tactics continuously change and you need to constantly measure what\u2019s working and what\u2019s not. Make it a practice to read, learn and experiment with new digital marketing practices.<\/p>\n<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Jeremy Durant is the Business Principal and Co-Founder of Bop Design, a B2B marketing agency that works with clients worldwide. At Bop Design, Jeremy builds relationships with B2B businesses in need of a branding and lead generation strategy, helping them increase brand recognition and selling opportunities. Please introduce yourself and where you work. My name […]<\/p>\n","protected":false},"author":3,"featured_media":5404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
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You need to embrace lifelong learning. Effective digital marketing tactics continuously change and you need to constantly measure what\u2019s working and what\u2019s not. Make it a practice to read, learn and experiment with new digital marketing practices.<\/p>\n<\/div>\n
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Jeremy Durant is the Business Principal and Co-Founder of Bop Design, a B2B marketing agency that works with clients worldwide. At Bop Design, Jeremy builds relationships with B2B businesses in need of a branding and lead generation strategy, helping them increase brand recognition and selling opportunities. Please introduce yourself and where you work. My name […]<\/p>\n","protected":false},"author":3,"featured_media":5404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n