{"id":5486,"date":"2017-07-17T15:24:33","date_gmt":"2017-07-17T09:54:33","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=5486"},"modified":"2023-06-27T13:04:33","modified_gmt":"2023-06-27T07:34:33","slug":"basic-steps-to-getting-better-rankings-on-google","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/basic-steps-to-getting-better-rankings-on-google\/","title":{"rendered":"Basic Steps to Getting Better Rankings on Google"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Every business wants to get seen online. But only a few make it to the first page. This coveted placement is not entirely just based on popularity\u2014it\u2019s also based on strategy. So what are some of the things that top businesses do that gets them to the first page?<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Basic-Steps-to-Getting-Better-Rankings-on-Google.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-5492\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Basic-Steps-to-Getting-Better-Rankings-on-Google.png?resize=640%2C320&#038;ssl=1\" alt=\"Basic-Steps-to-Getting-Better-Rankings-on-Google\" width=\"640\" height=\"320\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Basic-Steps-to-Getting-Better-Rankings-on-Google.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Basic-Steps-to-Getting-Better-Rankings-on-Google.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Basic-Steps-to-Getting-Better-Rankings-on-Google.png?resize=768%2C384&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h2><b>The First Step to Getting Good Search Results<\/b><\/h2>\n<p><b>Your business has to be listed on Google in order to rank well on Google.<\/b><\/p>\n<p>Google is the top search engine in the world as it holds over 77 percent of the world\u2019s search engine market share. Google commands this share because of its intuitive search algorithms and its innovative tools, such as Google Maps, Google AdWords, Google Analytics, and AMP, that have become nearly indispensable to businesses and webmasters.<\/p>\n<p><span style=\"font-weight: 400;\">Further,<\/span><b> Google has been proven to serve the needs of local businesses much better than Bing and Yahoo, <\/b><span style=\"font-weight: 400;\">which are the runners-up in the search engine world. Google delivers results based on location while Bing and Yahoo tend to give more visibility to large websites (and large businesses).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The way for a business to get listed on Google is through Google My Business. First, you enter your business address to see if a listing already exists. If it does, you\u2019ll need to claim it. If not, you can go ahead and create a new one. Fill it out as much as possible\u2014even adding several photos\u2014because it\u2019s best to have a robust profile. <\/span><b>Once the listing is created and verified, it will put your business on Google Maps and Google Search.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For a detailed explanation of how to get listed in Google, watch this video:<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/mY9hSree7a8?rel=0?ecver=1\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>Business Listing Management<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google gets you on the map, but there\u2019s a whole web of other business listing directories that also affect your search rankings! You\u2019ve just begun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve probably never heard of most of these directories\u2014such as Cylex, Kudzu, Soleo, or Tupalo\u2014but the reason you should care about them is that Google\u2019s robots are looking at them. Google rewards your site with a <a href=\"https:\/\/www.rankwatch.com\/blog\/rank-on-first-page-of-google\/\">higher ranking<\/a> if your business appears consistently across all these directories. Conversely, if your information is incorrect, duplicated, or missing, it could hurt your rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s especially important that your NAP (name, address, and phone number) information is formatted exactly the same across all the directories. This includes your own website\u2014it should show the same information in the same format as the directories. <\/span><b>So don\u2019t go and put a different phone number on your website than the one you put out there on other directories.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Think you can easily handle these directories on your own? Guess again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are hundreds of these directories. If you tried to claim and list your business on them manually, your job would never be done. <\/span><b>By the time you manage to finish the first round, the aggregators would collect information from who-knows-where and would push it out to these directories, duplicating listings or replacing the information you just updated.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s virtually impossible to manually update your business information across the local search ecosystem. Because of that, there are several nifty tools that help you get your information published accurately: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Yext:<\/b><span style=\"font-weight: 400;\"> Yext has a direct agreement with 70+ business directories, in which it replaces or creates listings on behalf of your business. The updates show up within several days, and sometimes, within several hours.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>NAP Hunter:<\/b><span style=\"font-weight: 400;\"> This is a free Chrome extension that finds where your website is cited (called citations) and compiles it into a downloadable file. You can then go through those listings and update any listings that aren\u2019t serviced by other tools.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Our office has chosen to become partners with Yext since the information is updated more immediately. You\u2019ll get better Google rankings, consistent listings, and your information published on top directories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For an in-depth overview, watch this video:<\/span><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/q9ILwLM5quE?rel=0?ecver=1\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><b>SEO Page Title Best Practices<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In SEO, details matter. This means that boring details, like the organization of your site\u2019s pages, URL names, and page titles, need attention.<\/span><\/p>\n<h3><b>Page Titles<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the best formulas for ranking a local business in a particular area for a particular service is to use your key phrase plus your location plus your brand name\u2014whatever fits within Google\u2019s 70-character limit. For example, if your key phrase is \u201ccarpet cleaning services\u201d, your target service area is San Francisco, and your brand name is ABC Company, your page title would look something like this:<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 300;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Carpet Cleaning Services in San Francisco CA | ABC Company<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Normally, web browsers will show your page title on results. However, if a browser searches for a keyphrase that\u2019s more relevant to one of your subheadings (or H2 headings), then your H2 heading will become the page title on the search result.<\/span><\/p>\n<h3><b>Meta Descriptions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your meta description is the little blurb that is meant to entice web browsers to click on your search result. You don\u2019t want to make it too short or too long\u2014the sweet spot is over 50 characters, but less than 150 characters. Your meta description should also include your phone number so that people can easily call you, directly from the search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a quick way to see if there are any issues with your site\u2019s title tags and meta descriptions. All you need to do is go to the \u201cHTML Improvements\u201d tab in your Google Search Console.<\/span><\/p>\n<h2><b>The Strategies Work<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">These few basic steps will get you closer to that prominent spot on Google\u2019s first page. For more such information you can visit Optimize Worldwide\u2019s <a href=\"https:\/\/optimizeworldwide.com\/blog\/whiteboard-wednesday\/\">Whiteboard Wednesday<\/a> blog.\u00a0 I\u2019ve seen these strategies work over and over for our clients, gaining them more calls from potential clients and, ultimately, more sales. Comment below and let us know if you have tried any of these strategies and seen results.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every business wants to get seen online. But only a few make it to the first page. This coveted placement is not entirely just based on popularity\u2014it\u2019s also based on strategy. So what are some of the things that top businesses do that gets them to the first page? The First Step to Getting Good [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":5504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-5486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basic-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boost Google Rankings: Basic Steps for Better Results<\/title>\n<meta name=\"description\" content=\"Your business has to be listed on Google to rank well on Google. 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