{"id":5596,"date":"2017-07-25T15:38:43","date_gmt":"2017-07-25T10:08:43","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=5596"},"modified":"2023-06-27T13:39:58","modified_gmt":"2023-06-27T08:09:58","slug":"10-instagram-tips-to-improve-your-overall-seo","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/10-instagram-tips-to-improve-your-overall-seo\/","title":{"rendered":"10 Instagram Tips to Improve Your Overall SEO"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Banner_Image_30.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15174\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Banner_Image_30.png?resize=640%2C356&#038;ssl=1\" alt=\"\" width=\"640\" height=\"356\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Banner_Image_30.png?w=882&amp;ssl=1 882w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Banner_Image_30.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/Banner_Image_30.png?resize=768%2C428&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h2><b>1. Finish Your Profile on Instagram<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the best ways to take advantage of SEO on Instagram is to finish your brand\u2019s <\/span><strong><a href=\"https:\/\/v3b.com\/2013\/12\/seo-and-instagram-how-to-maximize-your-impact\/\">profile on Instagram<\/a><\/strong><span style=\"font-weight: 400;\">. Your profile should include a photo of your company, bio, and a website link. However, even though many people won\u2019t immediately visit your site, the more you post on your profile, the higher the chances this will happen. Reposting photos, commenting and liking photos, and uploading photos of your own to highlight your brand is a great way to bring in new users to your company. The more engaging your posts are, the more likely you will get more clicks, likes, and comments per photo on your company\u2019s profile.<\/span><\/p>\n<h2><b>2. Use Hashtags to Your Advantage<\/b><\/h2>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new1-16.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15175\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new1-16.png?resize=640%2C306&#038;ssl=1\" alt=\"\" width=\"640\" height=\"306\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new1-16.png?w=588&amp;ssl=1 588w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new1-16.png?resize=300%2C143&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/pixabay.com\/p-640543\/?no_redirect\"><i>Source<\/i>:<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Using select keywords and\/or hashtags are <\/span><strong><a href=\"http:\/\/www.fromdev.com\/2017\/04\/instagram-marketing-effective-ways.html\">a great way to promote your brand<\/a><\/strong><span style=\"font-weight: 400;\"> and to allow for more people to view your content. Here are the basic guidelines you should follow when using hashtags:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Create custom hashtags to promote and track your content<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Only use hashtags that are relevant<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Prevent yourself from overusing hashtags<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Take advantage of trending hashtags to generate more traffic on your company\u2019s profile<\/span><\/p>\n<h2><b>3. Get Creative<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your profile is a good area to feature the story of your brand via photos. However, remember to be creative with your posts to grab the attention of your viewers. Examples of what photos you should be sharing include \u201cbehind the scenes\u201d photos, photos of how your products or services are rendered, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are two tactics you could try:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Create story storms<\/b><span style=\"font-weight: 400;\"> \u2013 this is a continuous stream of updates treating a certain event, idea, or subject;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Connect with other Instagram accounts and try to collaborate for takeovers <\/b><span style=\"font-weight: 400;\">\u2013 this is similar to Snapchat takeovers, and allows you to reach out to an entire new audience and the same thing applies to the person\/Instagram account you collaborate with.<\/span><\/li>\n<\/ul>\n<h2><b>4. See Who Has Unfollowed You<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A lot of developing your Instagram SEO strategy will involve trial and error. You will need to implement strategies and see what works and what does not. One way to do this is by figuring out who has unfollowed you. This will let you know if your SEO techniques are encouraging users to engage with your profile or driving them away. To see who has unfollowed you, <\/span><strong><a href=\"https:\/\/technologydreamer.com\/who-unfollowed-me-on-instagram\/\">download Unfollowgram<\/a><\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new2-13.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15176\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new2-13.png?resize=640%2C496&#038;ssl=1\" alt=\"\" width=\"640\" height=\"496\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new2-13.png?w=606&amp;ssl=1 606w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new2-13.png?resize=300%2C233&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h2><b>5. Don\u2019t Forget to Include a Call-To-Action<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Even though Instagram is primarily a photo-sharing platform, you can\u00a0 use it to promote text as well. A great option on your photos to bring more interest to your company is to add a small call-to-action in the caption of your photos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply ask your audience to:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Like photos<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Tag friends<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Comment on photos<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, instead of making the call-to-action button in the text description that is associated with the image, you could include the call-to-action in the visual.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another approach for driving interactions is giving users a this or that choice and then asking them to \u2018like\u2019 for this or \u2018comment for that\u2019.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new3-9.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15177\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new3-9.png?resize=640%2C430&#038;ssl=1\" alt=\"\" width=\"640\" height=\"430\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new3-9.png?w=605&amp;ssl=1 605w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new3-9.png?resize=300%2C201&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/pixabay.com\/p-1474233\/?no_redirect\"><strong>Source: <\/strong><\/a><\/p>\n<h2><b>6. Primarily Share Good-Quality Content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Since Instagram is all about <\/span><a href=\"https:\/\/blog.rankwatch.com\/grow-your-business-user-generated-content\/\"><span style=\"font-weight: 400;\"><strong>image-based content<\/strong><\/span><\/a><span style=\"font-weight: 400;\">, you have to make sure your content is good-quality for your viewers to enjoy. You can take advantage of affordable tools such as Photoshop to give your photos more detail and improve their overall quality before posting on your company\u2019s profile.\u00a0<\/span><\/p>\n<h2><b>7. Work on Promoting Your Other Social Platform Profiles<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Do you also have a Twitter, Facebook, LinkedIn, or YouTube account?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cross platform promotion is a huge trend, especially for Instagram. For example, even if you post a photo on Instagram, you have the option to post it on Facebook and Twitter as well. This helps your viewers on each platform view your other accounts using a single post.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This cross platform promotion can help boost your likes, comments, and clicks across all your accounts. However, make sure you don\u2019t do it too often, or it may seem like you\u2019re spamming all of your accounts.\u00a0<\/span><\/p>\n<p><b>Twitter <\/b><span style=\"font-weight: 400;\">is very popular amongst people, especially the ones that want to see funny, interesting or news-related tweets from celebrities, influencers or authorities in different fields. Even if it\u2019s not really tailored for images (given the fact that all you can do when creating a tweet is type or copy-paste), you can share, for example, links to your website that contain the images from Instagram you want to promote.<\/span><\/p>\n<p><b>Facebook <\/b><span style=\"font-weight: 400;\">is, well, the most popular social networking platform and there is a feature in Instagram that allows you to instantly share on Facebook, the photo you just uploaded.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new4-8.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15178\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new4-8.png?resize=640%2C282&#038;ssl=1\" alt=\"\" width=\"640\" height=\"282\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new4-8.png?w=604&amp;ssl=1 604w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new4-8.png?resize=300%2C132&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/pixabay.com\/p-1210793\/?no_redirect\"><strong>Source: <\/strong><\/a><\/p>\n<h2><b>8. Incorporate Your Instagram Photos onto Your Website<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">You can boost your overall SEO by embedding links to your Instagram profile on your company\u2019s website. This process is not difficult and will result in an improvement of your SEO ranking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is also related with the twitter advice in tip number 7.<\/span><\/p>\n<h2><b>9. Create Contests<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is another frequently used technique that brands use to drive engagement. Create a contest and offer a prize to the winner. You will need to set up the rules as well, so require everyone who wants to enter the contest to follow your page, share your post, use a hashtag, or leave a comment. People love receiving free stuff, so they will most likely do what you ask them, thus increasing your engagement.<\/span><\/p>\n<h2><b>10. Use Instagram Advertisements<\/b><\/h2>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new5-5.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15183\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new5-5.png?resize=640%2C977&#038;ssl=1\" alt=\"\" width=\"640\" height=\"977\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new5-5.png?w=401&amp;ssl=1 401w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/new5-5.png?resize=197%2C300&amp;ssl=1 197w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><a href=\"https:\/\/coschedule.com\/blog\/instagram-engagement-tips\/\"><span style=\"font-weight: 400;\"><strong>Instagram ads<\/strong><\/span><\/a><span style=\"font-weight: 400;\"> are one of the best ways you can expose your brand to new audiences. Though the ads cost money, it is well worth it. You will likely see a return on your investment very quickly. These advertisements will draw in new people to your page and your other content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to boost your company\u2019s SEO and overall online searchability, you must get creative with your tactics. Instagram is a great resource to have when it comes to creating brand awareness, improving SEO, and gaining new customers. Do you have any tips to share about Instagram SEO? Let us know your thoughts in the comments below.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Finish Your Profile on Instagram One of the best ways to take advantage of SEO on Instagram is to finish your brand\u2019s profile on Instagram. Your profile should include a photo of your company, bio, and a website link. However, even though many people won\u2019t immediately visit your site, the more you post on [&hellip;]<\/p>\n","protected":false},"author":157,"featured_media":15180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-5596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basic-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Instagram Hacks TO Boost Your Overall SEO<\/title>\n<meta name=\"description\" content=\"Improve your overall SEO with these 10 Instagram tips! 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