{"id":5619,"date":"2017-08-01T12:36:41","date_gmt":"2017-08-01T07:06:41","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=5619"},"modified":"2023-06-27T13:30:45","modified_gmt":"2023-06-27T08:00:45","slug":"get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/","title":{"rendered":"Get to know Michael Pomposello, Managing Partner &#038; Co-Founder, Blue Polo Interactive"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Michael Pomposello is co-founder of Blue Polo Interactive and oversees all client projects. Read more of his work in on the Blue Polo Interactive<\/p>\n<div class=\"page-wrapper mobile-wrapper\">\n<div class=\"blog-cantent-area\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-12 col-sm-12 col-xs-12\">\n<p><!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Please introduce yourself and where you work.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><\/p>\n<p><!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>My name is Michael Pomposello and I\u2019m the Managing Partner and Co-Founder of <a href=\"http:\/\/bluepolointeractive.com\">Blue <span style=\"font-weight: 400;\">Polo Interactive<\/span><\/a><\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/Michael-Pomposello.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>How do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><\/p>\n<p><!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>The changes to SEO pre-2008 were pretty obvious to see coming. I remember the days of when people would have a site about one thing and stuff keywords into the meta tags to rank for unrelated keywords for easy traffic and obviously that got clamped down on when Google started to pay most of their attention to the content on the page as opposed to what it was being fed via tags. On a related note, shortly after that people knew that the keywords they wanted to rank for had to be \u201con the page\u201d so they would do shady tricks like putting a huge slew of keywords on the bottom of their page in a font that was the same color as the page background to blend in. Of course, Google quickly wised up and bonked that as well. Eventually, Google started giving more and more credit to the anchor text in the links that were pointing to a site, which in turn led to anchor text link spam and they proceeded to tackle that as well.<\/p>\n<p>While these were all primitive SEO strategies, we keep seeing these one-off tactics eventually fail and strong, frequently updated sites move to the top. Short term is dead and long term planning is key to long term success. Just because a tactic that was easy to automate is dead, doesn\u2019t mean the strategy that\u2019s at the core has died along with it, eg creating authoritative content that links back to your site is and always will be important to SEO; what once could be done relatively easily via automation now requires relationships, quality writing, distribution and content of value to readers which send signals to the algorithm that the content being linked to is worth featuring in the SERPs.<\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/Michael-Pomposello.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>How did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><\/p>\n<p><!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>My segue into digital marketing was as a content writer in 2008 when Google made an update so that all sites needed a steady flow of high quality, relevant content if they wanted to stay ranking in the SERPS. At the time, I formed an agency that did the backend content production for several sites and our clients were marketing or SEO agencies. This gave me good insight into SEO strategy which led to me moving up the ranks into becoming a supplier of SEO solutions for clients as opposed to just the content.<\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/Michael-Pomposello.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What are the services you provide to your clients?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><\/p>\n<p><!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>SEO, content creation, PPC, social ad buying, social content creation, influencer marketing solutions on YouTube and Instagram<\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/Michael-Pomposello.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><\/p>\n<p><!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>People genuinely talking about your brand is going to be the best form of SEO. Regardless of if it\u2019s on social media platforms or in a blog post, any mention of your brand with some way that links back to your brand (either via a link or social tag) will be very powerful for your business.<\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/Michael-Pomposello.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><\/p>\n<p><!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>Digital marketing is the fastest evolving medium of advertising in history. Be prepared to invest a lot of time in keeping up-to-date and staying ahead of the trends.<\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/Michael-Pomposello.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END--><\/p>\n<\/div>\n<div class=\"col-md-4 col-sm-4 col-xs-12\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Michael Pomposello is co-founder of Blue Polo Interactive and oversees all client projects. Read more of his work in on the Blue Polo Interactive Please introduce yourself and where you work. My name is Michael Pomposello and I\u2019m the Managing Partner and Co-Founder of Blue Polo Interactive How do you think SEO has changed [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Michael Pomposello: Co-Founder at Blue Polo Interactive<\/title>\n<meta name=\"description\" content=\"Get to know Michael Pomposello, the co-founder &amp; managing partner of Blue Polo Interactive. Learn about his contributions to the digital marketing field.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michael Pomposello: Co-Founder at Blue Polo Interactive\" \/>\n<meta property=\"og:description\" content=\"Get to know Michael Pomposello, the co-founder &amp; managing partner of Blue Polo Interactive. Learn about his contributions to the digital marketing field.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/facebook.com\/devanshu.arora\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-01T07:06:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-27T08:00:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/Michael-Pomposello.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Devanshu Arora\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/devanshu.arora\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devanshu Arora\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/\"},\"author\":{\"name\":\"Devanshu Arora\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\"},\"headline\":\"Get to know Michael Pomposello, Managing Partner &#038; Co-Founder, Blue Polo Interactive\",\"datePublished\":\"2017-08-01T07:06:41+00:00\",\"dateModified\":\"2023-06-27T08:00:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/\"},\"wordCount\":614,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/Michael-Pomposello.png?fit=800%2C800&ssl=1\",\"articleSection\":[\"Interview\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/\",\"name\":\"Michael Pomposello: Co-Founder at Blue Polo Interactive\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/Michael-Pomposello.png?fit=800%2C800&ssl=1\",\"datePublished\":\"2017-08-01T07:06:41+00:00\",\"dateModified\":\"2023-06-27T08:00:45+00:00\",\"description\":\"Get to know Michael Pomposello, the co-founder & managing partner of Blue Polo Interactive. Learn about his contributions to the digital marketing field.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/Michael-Pomposello.png?fit=800%2C800&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/Michael-Pomposello.png?fit=800%2C800&ssl=1\",\"width\":800,\"height\":800,\"caption\":\"Michael-Pomposello\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Get to know Michael Pomposello, Managing Partner &#038; Co-Founder, Blue Polo Interactive\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834\",\"name\":\"Devanshu Arora\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g\",\"caption\":\"Devanshu Arora\"},\"description\":\"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.\",\"sameAs\":[\"https:\/\/facebook.com\/devanshu.arora\",\"https:\/\/in.linkedin.com\/in\/devanshuarora\",\"https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Michael Pomposello: Co-Founder at Blue Polo Interactive","description":"Get to know Michael Pomposello, the co-founder & managing partner of Blue Polo Interactive. Learn about his contributions to the digital marketing field.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/","og_locale":"en_US","og_type":"article","og_title":"Michael Pomposello: Co-Founder at Blue Polo Interactive","og_description":"Get to know Michael Pomposello, the co-founder & managing partner of Blue Polo Interactive. Learn about his contributions to the digital marketing field.","og_url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_author":"https:\/\/facebook.com\/devanshu.arora","article_published_time":"2017-08-01T07:06:41+00:00","article_modified_time":"2023-06-27T08:00:45+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/Michael-Pomposello.png","type":"image\/png"}],"author":"Devanshu Arora","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/devanshu.arora","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Devanshu Arora","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/"},"author":{"name":"Devanshu Arora","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834"},"headline":"Get to know Michael Pomposello, Managing Partner &#038; Co-Founder, Blue Polo Interactive","datePublished":"2017-08-01T07:06:41+00:00","dateModified":"2023-06-27T08:00:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/"},"wordCount":614,"commentCount":0,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/Michael-Pomposello.png?fit=800%2C800&ssl=1","articleSection":["Interview"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/","url":"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/","name":"Michael Pomposello: Co-Founder at Blue Polo Interactive","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/Michael-Pomposello.png?fit=800%2C800&ssl=1","datePublished":"2017-08-01T07:06:41+00:00","dateModified":"2023-06-27T08:00:45+00:00","description":"Get to know Michael Pomposello, the co-founder & managing partner of Blue Polo Interactive. Learn about his contributions to the digital marketing field.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/Michael-Pomposello.png?fit=800%2C800&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/Michael-Pomposello.png?fit=800%2C800&ssl=1","width":800,"height":800,"caption":"Michael-Pomposello"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/get-to-know-michael-pomposello-managing-partner-co-founder-blue-polo-interactive\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Get to know Michael Pomposello, Managing Partner &#038; Co-Founder, Blue Polo Interactive"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/3001f893761c9bd54c698b2241d71834","name":"Devanshu Arora","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b86dd50cbf4714010e3dcb4577bab287?s=96&d=blank&r=g","caption":"Devanshu Arora"},"description":"As the Head of Strategies and Planning at RankWatch, Devanshu is also an avid reader and loves his technology. Spending at an average of 4 hours a day, he instills himself with the latest tech related news and insights. Aspiring to be a author of a technology coursebook for young entrepreneurs, Devanshu is leading in the right direction.","sameAs":["https:\/\/facebook.com\/devanshu.arora","https:\/\/in.linkedin.com\/in\/devanshuarora","https:\/\/x.com\/https:\/\/twitter.com\/devanshu.arora"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/devanshu\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/Michael-Pomposello.png?fit=800%2C800&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=5619"}],"version-history":[{"count":4,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5619\/revisions"}],"predecessor-version":[{"id":8431,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/5619\/revisions\/8431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/5623"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=5619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=5619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=5619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}