{"id":5714,"date":"2017-08-11T12:00:04","date_gmt":"2017-08-11T06:30:04","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=5714"},"modified":"2023-06-27T14:17:21","modified_gmt":"2023-06-27T08:47:21","slug":"get-to-know-drew-allen-vp-sales-strategy-bka-content","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/get-to-know-drew-allen-vp-sales-strategy-bka-content\/","title":{"rendered":"Get to know Drew Allen, VP (Sales Strategy), BKA Content"},"content":{"rendered":"

Drew has been the VP of Sales Strategy at www.bkacontent.com<\/a> for over 4 years. He has assisted many companies, both small-mid size to large Fortune 500 companies, in their content creation strategies. When he\u2019s not working, Drew enjoys golfing and being a foodie.<\/p>\n

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Please introduce yourself and where you work.<\/h2>\n<\/div>\n
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My name is Drew Allen and I work at BKA Content. We provide written content for companies and their content marketing strategies.<\/div>\n
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How do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n
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SEO used to be a spammy, gaming-the-system kind of strategy 10 years ago. Luckily Google has really cracked down on what makes a site rank highly, and the focus of that has been around high-quality content. If a company produces smart, authoritative content, they can expect to see an increase in their rankings.<\/div>\n
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How did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n
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Working at BKA Content was my first experience in the SEO industry.<\/div>\n
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What are the services you provide to your clients?<\/h2>\n<\/div>\n
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We provide our clients with any type of written content that they need for their content strategy. The majority of work we do right now is around blog posts and e-commerce product descriptions, but we also write a lot of web pages, press releases, social media posts, etc.<\/div>\n
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What strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n
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I think in 2017 we\u2019ll see a lot of people targeting the rich snippets or answers box on Google. They\u2019re going to produce a lot of content focused on answering a specific question in hopes that their page will quickly rank in that spot. We\u2019ve already seen an influx in requests for content targeted towards that end goal.<\/div>\n
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What would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n
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Digital marketing is a great space to be in. However, it\u2019s always changing and new strategies are being developed, so make it a point to stay on top of the latest trends and best practices.<\/div>\n
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Drew has been the VP of Sales Strategy at www.bkacontent.com for over 4 years. He has assisted many companies, both small-mid size to large Fortune 500 companies, in their content creation strategies. When he\u2019s not working, Drew enjoys golfing and being a foodie. Please introduce yourself and where you work. My name is Drew Allen […]<\/p>\n","protected":false},"author":3,"featured_media":5720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\nIntroducing Drew Allen: VP (Sales Strategy) at BKA Content<\/title>\n<meta name=\"description\" content=\"Get to know Drew Allen, who works at BKA Content. 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