{"id":5763,"date":"2017-08-14T10:33:34","date_gmt":"2017-08-14T05:03:34","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=5763"},"modified":"2023-06-27T14:12:45","modified_gmt":"2023-06-27T08:42:45","slug":"get-to-know-carlos-founder-dir-digital-strategy-analytics-agillian","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/get-to-know-carlos-founder-dir-digital-strategy-analytics-agillian\/","title":{"rendered":"Get to know Carlos, Founder (Dir. Digital Strategy &#038; Analytics), Agillian"},"content":{"rendered":"<p>Carlos started Agillian in 2007 to offer consulting on how the web can be used to connect with customers. He has 10-years of experience designing and analyzing web strategy and implementation for a variety of companies ranging from small businesses to world-leading companies like Otis Spunkmeyer and Viz Media. He believes that proper use of traffic analysis and breaking down barriers between web-involved departments is fundamental for businesses to succeed in a web driven economy. Carlos has spoken at both regional and national conferences, including SMX Advanced, SMX West, and SMX East.<\/p>\n<div class=\"page-wrapper mobile-wrapper\">\n<div class=\"blog-cantent-area\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-12 col-sm-12 col-xs-12\"><!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Please introduce yourself and where you work.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>I\u2019ve been working in web marketing since 2005, I have co-authored two books on analytics for web marketing. Agillian started in 2007 and has focused on the technical side of web marketing.<\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/carlos.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>How do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>SEO has become more competitive in terms of people doing the work and sites fighting for rank. It was definitely complicated by the rise of social media. Ten years ago I think a larger percentage of people doing SEO could correctly identify a search engine. Today I meet more people that are aware of SEO tasks, but they don\u2019t understand where or why those tasks matter.<\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/carlos.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>How did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>In 2005-2006 I was working for a company that ran the websites and did fulfillment for entertainment merchandise, things like Viz Media and HBO, I started working with the affiliate network. One of my tasks was deconstructing how the top 20 ranked in Google and Yahoo to create documentation to help other affiliates drive more traffic, I was pretty motivated because part of my pay was based on that channel.<\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/carlos.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What are the services you provide to your clients?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>These days we focus on Conversion Optimization. Because there are overlaps with technical SEO we make those callouts in our audits.<\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/carlos.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>The best strategy is to start five years ago. Since that isn\u2019t possible I would say focus on the technical, and never mistake your competitors&#8217;mistakes as your accomplishments.<\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/carlos.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>Learn how to do your own analytics. If you don\u2019t know how to analyze your campaign you are going to fail. Small companies don\u2019t have data teams and even at a large company,you need to be responsible for understanding what data is needed and what it means.<\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/carlos.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END--><\/p>\n<\/div>\n<div class=\"col-md-4 col-sm-4 col-xs-12\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Carlos started Agillian in 2007 to offer consulting on how the web can be used to connect with customers. He has 10-years of experience designing and analyzing web strategy and implementation for a variety of companies ranging from small businesses to world-leading companies like Otis Spunkmeyer and Viz Media. He believes that proper use of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-5763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Carlos: Founder &amp; Dir. Digital Strategy &amp; Analytics at Agillian<\/title>\n<meta name=\"description\" content=\"Introducing Carlos, the Founder &amp; driving force behind Agillian&#039;s success. 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