{"id":5772,"date":"2017-08-04T10:59:10","date_gmt":"2017-08-04T05:29:10","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=5772"},"modified":"2023-06-27T13:23:30","modified_gmt":"2023-06-27T07:53:30","slug":"3-ways-to-repurpose-your-best-content-for-seo-power","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/3-ways-to-repurpose-your-best-content-for-seo-power\/","title":{"rendered":"3 Ways to Repurpose Your Best Content for SEO Power"},"content":{"rendered":"

\"\"<\/a><\/p>\n

You know everyone\u2019s dear friend Pareto, and his principle<\/span><\/a>? The smart one that says 80% of your results will come from 20% of your actions? Believe it or not, that\u2019s a great piece of SEO and content marketing advice.<\/span><\/p>\n

Take a look at your Google Analytics, and you\u2019ll likely find that all the content you\u2019ve created isn\u2019t contributing equally to traffic or marketing results. Most of your organic content probably comes from a few well-ranking pieces, and the rest of your content performs pretty inconsistently.You can go check for yourself.
\nAnd the key to leveraging the 80\/20 rule (Pareto\u2019s principle) in your online marketing is in learning from that top 20%. That content performs well for a reason. Searchers are clicking on it for a reason. You need to understand that reason why.<\/p>\n

Because then, you can \u201chack\u201d the 80\/20 principle and use it to build content momentum. <\/b>Take that high-performing content and replicate it. But you\u2019re not replicating the actual content, you\u2019re replicating the strategies, themes, and ideas that make readers and search engines love it.In this post, we\u2019ll talk about ways to repurpose content that specifically can increase awareness, traffic, and rankings for your brand\u2019s best existing SEO content.
\nTo identify which content that is, look at tools like Google Analytics and wherever you track leads and conversions. Consider using these tactics with any piece that both brings in a lot of organic traffic and important metrics further down your sales funnel, like leads or new purchases.<\/span><\/p>\n

Now let\u2019s talk repurposing!<\/p>\n

1. Create a YouTube video<\/strong><\/h2>\n

I<\/strong>f you\u2019re not on board with video, and YouTube specifically, it\u2019s time to get friendly. <\/span>One-third of all online activity is spent watching video<\/span><\/a>, and <\/span>52% of marketers worldwide<\/span><\/a> name video as the content with the best ROI.<\/span>
\nAnd in terms of SEO, YouTube is the second largest search engine.
\nPlus it gets a lot of special treatment from its parent holding the #1 spot, Google. Optimized YouTube videos rank well in search results and are shown with a big, eye-catching thumbnail that makes for a very appealing CTR.\"Create-a-YouTube-video\"<\/a>
\nSo once you have a piece of written or graphic content that\u2019s clearly proven its value both for SEO and overall goals, it\u2019s a great idea to repurpose the talking points into a video.<\/p>\n

Tips for repurposing into YouTube videos \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/p>\n

There are lots of ways to create video content very simply and affordably, on the production side of things.
\nThere are apps that literally just take your blog content and combine it with graphics, animation, and music. This kind of \u201clyric video style\u201d is the simplest and doesn\u2019t even require a camera.
\nOne step up from that (and what works well for me) is simply standing in front of a blank wall and recording yourself talking through the content\u2019s key takeaways with your smartphone in landscape mode.
\nWith strategic optimization and tagging, that video can rank, likely more easily than the original piece did. And by linking to the original piece in the video\u2019s description or mentioning it on camera, you can drive the additional audience back to your website.<\/p>\n

2. Write a guest post<\/strong><\/h2>\n

Most people guest posts that are completely unrelated to anything they\u2019ve ever written before.<\/span>
\nWhy?
\nYou\u2019re introducing yourself to a brand new audience that\u2019s already primed to like you, since they trust the platform you\u2019re borrowing. You want to give them your best ideas, which means remixing and repurposing the most popular and high performing content from your own site.
\nThink of it as a version of beta testing. You regularly create content for your own site, so you\u2019re talking about lots of different strategies and ideas. Think of them as beta tests. And then when something takes off and is a hit, you release it to a wider group by taking it \u201con tour\u201d to other blogs.<\/p>\n

How to repurpose content into guest posts<\/strong><\/h4>\n

The best approach for this tactic is to look at the guest posts as \u201cspinoffs\u201d of the original. They\u2019re very closely related, but introduce new ideas or are pivoted for a new audience.<\/span>
\nFor example, if you have a popular lead magnet about tools for finding guest bloggers, you could write a guest post about <\/span>places to find guest bloggers
\n<\/span><\/a>:\"Writ-<\/a><\/span>
\nBut you do want to make the content different enough that someone would want to click a link back to the original piece of content. If you can link to it within the guest post, that\u2019s great, or you can mention it in your guest author bio.There are two main ways to get started coming up with ideas for this. First, like in the example above, you can think of a \u201cfollow-up\u201d type of topic. Once someone know where to find guest bloggers, they might want to learn about tools to help them out.
\nThe other way is to pivot your audience. Since you always want to attract relevant people, the best way to do this is zooming in or out, meaning to make the guest post\u2019s intended audience for a more or less specific audience than the original.
\nFor example, after writing a blog post about SEO strategies for any agency, you could write a guest post about applying those strategies specifically at boutique agencies, and another one addressing the larger firms.<\/p>\n

3. Pitch yourself to the media<\/strong><\/h2>\n

The last repurposing tactic we\u2019ll talk about today is <\/span>pitching a related story<\/span><\/a> to media. This could be any type of media, from a blog or YouTube interview to a podcast, from an industry event to local or regional news outlets.
\n\"Pitch-yourself-to-the-media\"<\/a><\/span>
\n
\nThe key is to work with a source your target audience is interested in, and to focus on a story related to your original content. Especially if your original piece of content is very educational in nature, you\u2019ll want to add more of a human or storytelling element to catch the interest of whoever you pitch.<\/span>
\nBut then, the education aspect can be tied into the interview or feature in a smaller way, instead of being the main focus. This drives interest in and traffic back to your original piece of content without keeping the overall media story sounding like a lead gen blog post.<\/p>\n

Tips for repurposing content in PR \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/strong><\/p>\n

If you\u2019re hard pressed to come up with a story angle, always look for a transformation. For example, if you\u2019re looking to repurpose a blog post about strategy tips, you could tell the transformation of what happened when you implemented some of them.
\nYou\u2019ll also want to mention the original piece of content directly, if you can. Since a lot of PR is offline, you can\u2019t always rely on backlinks. For example, a podcast interview has show notes, but people don\u2019t always look at them. So instead of just adding the original content\u2019s URL to the show notes, look for an opening in the conversation to casually mention that you\u2019ve written about the same topic.<\/p>\n

Conclusion<\/strong><\/h2>\n

Overall, any sort of content you create for someone else\u2019s audience is an opportunity to repurpose your highest performing SEO content. Going in front of someone else\u2019s audience, you want to use ideas and content that you already know perform well. Existing content does that. Plus, it\u2019s a completely natural way to link back to that original content and make it work even harder for you.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

You know everyone\u2019s dear friend Pareto, and his principle? The smart one that says 80% of your results will come from 20% of your actions? Believe it or not, that\u2019s a great piece of SEO and content marketing advice. Take a look at your Google Analytics, and you\u2019ll likely find that all the content you\u2019ve […]<\/p>\n","protected":false},"author":163,"featured_media":5798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-5772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basic-seo","entry"],"acf":[],"yoast_head":"\nRepurpose Content: 3 Ways to Maximize Your SEO Power<\/title>\n<meta name=\"description\" content=\"Discover ways to repurpose content that specifically can increase awareness, traffic, and rankings for your brand's best existing SEO content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/3-ways-to-repurpose-your-best-content-for-seo-power\/\" \/>\n<meta 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