{"id":6082,"date":"2017-08-29T16:20:31","date_gmt":"2017-08-29T10:50:31","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=6082"},"modified":"2023-07-04T12:16:43","modified_gmt":"2023-07-04T06:46:43","slug":"get-to-know-stan-bogdashin-co-founder-director-of-marketing-comrade-web","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/get-to-know-stan-bogdashin-co-founder-director-of-marketing-comrade-web\/","title":{"rendered":"Get to know Stan Bogdashin, Co-Founder &#038; Director of Marketing, Comrade Web"},"content":{"rendered":"<p>Masters degree in programming. His first IT job was teaching gifted kids of age 12-17 programming in C++ in Siberia. At the age of 21 Stan decided to move to Chicago to start his own digital marketing agency with his classmate and best friend Ivan (they both had no previous experience in web design or marketing). Their first office was opened in the basement of their apartment. By the age of 27 Stan had worked on over 100 local web and SEO projects in Chicago together w his business partner, moved to his 3rd and biggest office in Chicago and had a team of 5 people. But business was not growing as fast as they planned. Many things started to change after Stan attended the Burning Man festival, started to offer a wider range of marketing services (not just SEO) and executed a few very bold and creative marketing campaigns, making Comrade Web a one-stop shop for all digital marketing needs. At his current age of 32 years old Stan is still passioned about helping small and medium size businesses and ambitious startups with good products to be heard, grow their businesses and win battles with big enterprise-level companies.<\/p>\n<div class=\"page-wrapper mobile-wrapper\">\n<div class=\"blog-cantent-area\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-12 col-sm-12 col-xs-12\">\n<p><!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Please introduce yourself and where you work.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Stan Bogdashin, CO-Founder and Director of Marketing<br \/>\nStarted to learn about SEO and digital marketing 11 years ago when my friend who had a window washing company in Chicago asked us to build a website for him, we did it, he asked \u201cnow what? How can I get leads\u201d. I started to google \u201chow to get leads\u201d, found out about SEO, started to read, it took me 7 days and approx. 40 hours to understand what SEO is. I met with him after 7 days and told him that I can get him leads if he will pay me $500 \/ mo, I had no idea how to do the work but I was confident that we will figure it out.<br \/>\nIt took me approx.. 300 hours over the course of the next 3 months to figure out how to do onsite SEO, bought hundreds of backlinks overseas (cost me another $250), placed keywords in hidden places of my client\u2019s website (these shady schemes were called blackhat seo which were the quickest and cheapest way to get results). After 3 months my friend started to get 35 leads \/ month from SEO, he was on a first page on Google for \u201cwindow washing company chicago\u201d and many other keywords. I started to have an additional stable income of $500 \/ mo and significantly decreased the amount of monthly work by months 4 and started to offer this service to all our clients. After a few years we had more than 10 SEO clients.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/stan-b.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>How do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">In 2013 a lot of our clients who were very happy with our work suddenly lost their rankings, that was the time when Google came out with the first anti-spam update called Pinguin. Pinguin and it\u2019s latest versions seriously changed the SEO game, we\u2019ve lost a lot of clients, our SEO empire started to fall apart. I was depressed, started to drink more alcohol and ended up closing the SEO department of our company for almost a year while I was travelling to Tibet to figure out what to do with my life. After a year I reconsidered my views on world and came up with another strategy for SEO and digital marketing which was white-hat and was in perfect balance with new SEO guidelines from Google but at the same time was still delivering great results for our clients. Here is how the industry have changed:<br \/>\n\u00b7 Shady tactics of Buying thousands of backlinks from Sape or Fiver doesn\u2019t work anymore. If you do it \u2013 Google will penalize your site and it will take you at least a year and thousands of $ to recover.<br \/>\n\u00b7 $500 \/ mo SEO doesn\u2019t deliver any results anymore, don\u2019t even think of outsourcing it overseas or hiring a local guy who will do it. Good SEO takes time to build and quality links should be purchased. If you\u2019ve never done any SEO want to have top results and good leads in 6 months, be ready to invest at least $2,500 \/ mo for SEO<br \/>\n\u00b7 Don\u2019t use article directories, tools which will rewrite popular articles using synonyms and place it online \u2013 it will never work anymore<br \/>\n\u00b7 Invest in quality content, with unique pictures, infographics and bullet points<br \/>\n\u00b7 Submit not to 1000 directories, but to 50 good directories<br \/>\n\u00b7 Use guest blogging on industry-related platforms<br \/>\n\u00b7 Invest in onsite seo, cross-linking, optimization of titles, H tags, etc \u2013 it still works<br \/>\n\u00b7 Figure out a strategy for user-generated content. Encourage your customers to write a review each time they buy a product, reward those who will write the best product description. That\u2019s how you can generate a lot of free content which is very important for SEO without investing in copywriting<br \/>\n\u00b7 Learn how to use Google Analytics, keyword tools, Google webmasters. Utilize the most useful SEO tools: BuzzSumo, SEMRush, AWRCLoud, ahrefs, Majestic SEO, MOZ<br \/>\n\u00b7 Consider using marketing automation<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/stan-b.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>How did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">At the age of 21 Stan decided to move to Chicago to start his own digital marketing agency with his classmate and best friend Ivan (they both had no previous experience in web design or marketing). Their first office was opened in the basement of their apartment. By the age of 27 Stan had worked on over 100 local web and SEO projects in Chicago together w his business partner, moved to his 3rd and biggest office in Chicago and had a team of 5 people. But business was not growing as fast as they planned. Many things started to change after Stan attended the Burning Man festival, started to offer a wider range of marketing services (not just SEO) and executed a few very bold and creative marketing campaigns, making Comrade Web a one-stop shop for all digital marketing needs. At his current age of 32 years old Stan is still passionate about helping small and medium size businesses and ambitious startups with good products to be heard, grow their businesses and win battles with big enterprise-level companies.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/stan-b.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What are the services you provide to your clients?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Digital marketing strategy development<br \/>\nSEO (Local SEO and eCommerce SEO)<br \/>\nPPC<br \/>\nContent \/ Inbound marketing<br \/>\nKickstarter marketing<br \/>\nSocial Media Marketing<br \/>\nAmazon marketing<br \/>\nMarketing Automation integration<br \/>\nEmail marketing<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/stan-b.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\u00b7 All Out-of-box strategies \u2013 don\u2019t do what everybody are doing. If all your competitors are bidding for key words on adWords, try BING<br \/>\n\u00b7 Use new platforms, clicks on new social platforms are always more affordable<br \/>\n\u00b7 Video marketing \u2013 Facebook live, consider all platforms providing video streaming, YouTube<br \/>\n\u00b7 SEO and PPC will still have good and predictable ROI\u2019s<br \/>\n\u00b7 Invest in quality content and create a unique buyers journey on your website<br \/>\n\u00b7 Use marketing techniques to target more millennials, they are slowly capturing the market<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/stan-b.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\u00b7 Do it now \u2013 it\u2019s a lot of fun!&#8221;<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/08\/stan-b.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END--><\/p>\n<\/div>\n<div class=\"col-md-4 col-sm-4 col-xs-12\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Masters degree in programming. His first IT job was teaching gifted kids of age 12-17 programming in C++ in Siberia. At the age of 21 Stan decided to move to Chicago to start his own digital marketing agency with his classmate and best friend Ivan (they both had no previous experience in web design or [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get To Know Stan Bogdashin: Co-Founder at Comrade Web<\/title>\n<meta name=\"description\" content=\"Stan Bogdashin, Co-Founder &amp; Director of Marketing at Comrade Web. 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