\n![](\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&ssl=1\")
<\/div>\n
<\/div>\n\nPlease introduce yourself and where you work.<\/h2>\n<\/div>\n
Please introduce yourself and where you work.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nMy name is Seth Bridges, co-founder and head of product at Rival IQ. Rival IQ is social media and SEO analytics software that allows you to benchmark your marketing performance against competitors and the market. We\u2019re located in downtown Seattle, WA.<\/div>\n![](\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/09\/Seth-Bridges-Headshot.jpg?w=640&ssl=1\")
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nHow do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nSEO has changed drastically over the last ten years. The evolution of search is the perfect example of an attempt to make the internet a better, more relevant source of information. However, each and every step in that improvement has resulted in consequences for digital marketers and SEOs. With each passing year, SEO has become more and more about improving the experience of the end user — better UX, better speed, better performance on the devices we all use most (mobile).
\nTen years ago SEO\u2019s were still keyword stuffing, buying links, and duplicating content. Today, there are so many off-page factors that matter, and that focus on quality levels the playing field for high-quality and relevant content to be more successful.
\nSpecifically, the advent of good NLP (natural language processing) and big data has transformed SEO strategy to require a core focus on intent and quality. There aren\u2019t really shortcuts anymore. You have to put in the research and the work to produce quality content and get results. You have to test. Maybe some of these things were also true ten years ago, but they are even more important today.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nHow did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nI was introduced to digital marketing working in online retail, particularly focused on AdWords. Of course, no one channel stands alone. That experience was key in my early days of working to build Rival IQ.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nOur mantra is, \u201cif you can\u2019t measure it, you can\u2019t manage it.\u201d Digital marketers have been focusing more on measuring the impact and ROI of social media for their businesses. Rival IQ\u2019s powerful competitive and comparative analytics allow you to benchmark your social metrics against businesses that matter to you. We help digital marketers develop better content, smarter social strategies, and improve their SEO to maximize the return on their efforts and become digital leaders in their industry.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nIn 2017, we need to continue focusing on hunting and attacking long-tail keyword opportunities that are winnable. The reality is that no matter how many changes you make, many of you just won\u2019t rank for the most popular keywords. Most of us don\u2019t have the budget for the ads either, so focus on relevant long-tailed keywords that have ranking feasibility.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nIf you want to take up a career path in digital marketing, you should be prepared to invest in a mentality of ongoing personal education about the space. The digital world changes every week, and staying up-to-date is paramount. Of course, you have to have solid marketing fundamentals as well.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Seth “Doc” Bridges is co-founder and head of product at Rival IQ. If we can get him out of the gym, Seth spends his days talking to customers, designing our product, and doing analytics. Oh, and playing with his super cute sons (three)! Before Rival IQ, Seth was busy building analog cameras and getting his […]<\/p>\n","protected":false},"author":3,"featured_media":6185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
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\n<\/p>\n
\n
My name is Seth Bridges, co-founder and head of product at Rival IQ. Rival IQ is social media and SEO analytics software that allows you to benchmark your marketing performance against competitors and the market. We\u2019re located in downtown Seattle, WA.<\/div>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/p>\n
\n
\n<\/div>\n
<\/div>\n\nHow do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n
How do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nSEO has changed drastically over the last ten years. The evolution of search is the perfect example of an attempt to make the internet a better, more relevant source of information. However, each and every step in that improvement has resulted in consequences for digital marketers and SEOs. With each passing year, SEO has become more and more about improving the experience of the end user — better UX, better speed, better performance on the devices we all use most (mobile).
\nTen years ago SEO\u2019s were still keyword stuffing, buying links, and duplicating content. Today, there are so many off-page factors that matter, and that focus on quality levels the playing field for high-quality and relevant content to be more successful.
\nSpecifically, the advent of good NLP (natural language processing) and big data has transformed SEO strategy to require a core focus on intent and quality. There aren\u2019t really shortcuts anymore. You have to put in the research and the work to produce quality content and get results. You have to test. Maybe some of these things were also true ten years ago, but they are even more important today.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nHow did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nI was introduced to digital marketing working in online retail, particularly focused on AdWords. Of course, no one channel stands alone. That experience was key in my early days of working to build Rival IQ.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nOur mantra is, \u201cif you can\u2019t measure it, you can\u2019t manage it.\u201d Digital marketers have been focusing more on measuring the impact and ROI of social media for their businesses. Rival IQ\u2019s powerful competitive and comparative analytics allow you to benchmark your social metrics against businesses that matter to you. We help digital marketers develop better content, smarter social strategies, and improve their SEO to maximize the return on their efforts and become digital leaders in their industry.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nIn 2017, we need to continue focusing on hunting and attacking long-tail keyword opportunities that are winnable. The reality is that no matter how many changes you make, many of you just won\u2019t rank for the most popular keywords. Most of us don\u2019t have the budget for the ads either, so focus on relevant long-tailed keywords that have ranking feasibility.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nIf you want to take up a career path in digital marketing, you should be prepared to invest in a mentality of ongoing personal education about the space. The digital world changes every week, and staying up-to-date is paramount. Of course, you have to have solid marketing fundamentals as well.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Seth “Doc” Bridges is co-founder and head of product at Rival IQ. If we can get him out of the gym, Seth spends his days talking to customers, designing our product, and doing analytics. Oh, and playing with his super cute sons (three)! Before Rival IQ, Seth was busy building analog cameras and getting his […]<\/p>\n","protected":false},"author":3,"featured_media":6185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
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\n<\/p>\n
\n
SEO has changed drastically over the last ten years. The evolution of search is the perfect example of an attempt to make the internet a better, more relevant source of information. However, each and every step in that improvement has resulted in consequences for digital marketers and SEOs. With each passing year, SEO has become more and more about improving the experience of the end user — better UX, better speed, better performance on the devices we all use most (mobile).
\nTen years ago SEO\u2019s were still keyword stuffing, buying links, and duplicating content. Today, there are so many off-page factors that matter, and that focus on quality levels the playing field for high-quality and relevant content to be more successful.
\nSpecifically, the advent of good NLP (natural language processing) and big data has transformed SEO strategy to require a core focus on intent and quality. There aren\u2019t really shortcuts anymore. You have to put in the research and the work to produce quality content and get results. You have to test. Maybe some of these things were also true ten years ago, but they are even more important today.<\/div>\n<\/div>\n
\nTen years ago SEO\u2019s were still keyword stuffing, buying links, and duplicating content. Today, there are so many off-page factors that matter, and that focus on quality levels the playing field for high-quality and relevant content to be more successful.
\nSpecifically, the advent of good NLP (natural language processing) and big data has transformed SEO strategy to require a core focus on intent and quality. There aren\u2019t really shortcuts anymore. You have to put in the research and the work to produce quality content and get results. You have to test. Maybe some of these things were also true ten years ago, but they are even more important today.<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/p>\n
\n
\n<\/div>\n
<\/div>\n\nHow did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n
How did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nI was introduced to digital marketing working in online retail, particularly focused on AdWords. Of course, no one channel stands alone. That experience was key in my early days of working to build Rival IQ.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nOur mantra is, \u201cif you can\u2019t measure it, you can\u2019t manage it.\u201d Digital marketers have been focusing more on measuring the impact and ROI of social media for their businesses. Rival IQ\u2019s powerful competitive and comparative analytics allow you to benchmark your social metrics against businesses that matter to you. We help digital marketers develop better content, smarter social strategies, and improve their SEO to maximize the return on their efforts and become digital leaders in their industry.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nIn 2017, we need to continue focusing on hunting and attacking long-tail keyword opportunities that are winnable. The reality is that no matter how many changes you make, many of you just won\u2019t rank for the most popular keywords. Most of us don\u2019t have the budget for the ads either, so focus on relevant long-tailed keywords that have ranking feasibility.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nIf you want to take up a career path in digital marketing, you should be prepared to invest in a mentality of ongoing personal education about the space. The digital world changes every week, and staying up-to-date is paramount. Of course, you have to have solid marketing fundamentals as well.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Seth “Doc” Bridges is co-founder and head of product at Rival IQ. If we can get him out of the gym, Seth spends his days talking to customers, designing our product, and doing analytics. Oh, and playing with his super cute sons (three)! Before Rival IQ, Seth was busy building analog cameras and getting his […]<\/p>\n","protected":false},"author":3,"featured_media":6185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
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\n<\/p>\n
\n
I was introduced to digital marketing working in online retail, particularly focused on AdWords. Of course, no one channel stands alone. That experience was key in my early days of working to build Rival IQ.<\/div>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
<\/p>\n
\n
\n<\/div>\n
<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n
What are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nOur mantra is, \u201cif you can\u2019t measure it, you can\u2019t manage it.\u201d Digital marketers have been focusing more on measuring the impact and ROI of social media for their businesses. Rival IQ\u2019s powerful competitive and comparative analytics allow you to benchmark your social metrics against businesses that matter to you. We help digital marketers develop better content, smarter social strategies, and improve their SEO to maximize the return on their efforts and become digital leaders in their industry.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nIn 2017, we need to continue focusing on hunting and attacking long-tail keyword opportunities that are winnable. The reality is that no matter how many changes you make, many of you just won\u2019t rank for the most popular keywords. Most of us don\u2019t have the budget for the ads either, so focus on relevant long-tailed keywords that have ranking feasibility.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nIf you want to take up a career path in digital marketing, you should be prepared to invest in a mentality of ongoing personal education about the space. The digital world changes every week, and staying up-to-date is paramount. Of course, you have to have solid marketing fundamentals as well.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Seth “Doc” Bridges is co-founder and head of product at Rival IQ. If we can get him out of the gym, Seth spends his days talking to customers, designing our product, and doing analytics. Oh, and playing with his super cute sons (three)! Before Rival IQ, Seth was busy building analog cameras and getting his […]<\/p>\n","protected":false},"author":3,"featured_media":6185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
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Our mantra is, \u201cif you can\u2019t measure it, you can\u2019t manage it.\u201d Digital marketers have been focusing more on measuring the impact and ROI of social media for their businesses. Rival IQ\u2019s powerful competitive and comparative analytics allow you to benchmark your social metrics against businesses that matter to you. We help digital marketers develop better content, smarter social strategies, and improve their SEO to maximize the return on their efforts and become digital leaders in their industry.<\/div>\n<\/div>\n
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\n
\n<\/div>\n
<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n
What strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nIn 2017, we need to continue focusing on hunting and attacking long-tail keyword opportunities that are winnable. The reality is that no matter how many changes you make, many of you just won\u2019t rank for the most popular keywords. Most of us don\u2019t have the budget for the ads either, so focus on relevant long-tailed keywords that have ranking feasibility.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nIf you want to take up a career path in digital marketing, you should be prepared to invest in a mentality of ongoing personal education about the space. The digital world changes every week, and staying up-to-date is paramount. Of course, you have to have solid marketing fundamentals as well.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Seth “Doc” Bridges is co-founder and head of product at Rival IQ. If we can get him out of the gym, Seth spends his days talking to customers, designing our product, and doing analytics. Oh, and playing with his super cute sons (three)! Before Rival IQ, Seth was busy building analog cameras and getting his […]<\/p>\n","protected":false},"author":3,"featured_media":6185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
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In 2017, we need to continue focusing on hunting and attacking long-tail keyword opportunities that are winnable. The reality is that no matter how many changes you make, many of you just won\u2019t rank for the most popular keywords. Most of us don\u2019t have the budget for the ads either, so focus on relevant long-tailed keywords that have ranking feasibility.<\/div>\n<\/div>\n
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\n<\/div>\n
<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n
What would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\nIf you want to take up a career path in digital marketing, you should be prepared to invest in a mentality of ongoing personal education about the space. The digital world changes every week, and staying up-to-date is paramount. Of course, you have to have solid marketing fundamentals as well.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Seth “Doc” Bridges is co-founder and head of product at Rival IQ. If we can get him out of the gym, Seth spends his days talking to customers, designing our product, and doing analytics. Oh, and playing with his super cute sons (three)! Before Rival IQ, Seth was busy building analog cameras and getting his […]<\/p>\n","protected":false},"author":3,"featured_media":6185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
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\n<\/p>\n
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If you want to take up a career path in digital marketing, you should be prepared to invest in a mentality of ongoing personal education about the space. The digital world changes every week, and staying up-to-date is paramount. Of course, you have to have solid marketing fundamentals as well.<\/div>\n<\/div>\n
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Seth “Doc” Bridges is co-founder and head of product at Rival IQ. If we can get him out of the gym, Seth spends his days talking to customers, designing our product, and doing analytics. Oh, and playing with his super cute sons (three)! Before Rival IQ, Seth was busy building analog cameras and getting his […]<\/p>\n","protected":false},"author":3,"featured_media":6185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n