{"id":6219,"date":"2017-09-08T15:41:35","date_gmt":"2017-09-08T10:11:35","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=6219"},"modified":"2023-07-04T11:55:47","modified_gmt":"2023-07-04T06:25:47","slug":"how-to-maximize-your-facebook-marketing-strategies-for-optimal-results","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/how-to-maximize-your-facebook-marketing-strategies-for-optimal-results\/","title":{"rendered":"How to Maximize Your Facebook Marketing Strategies for Optimal Results"},"content":{"rendered":"

\"\"<\/a><\/p>\n

While social networks like Snapchat, Instagram and Twitter have gained immense popularity over the recent years with both younger and older audiences, Facebook still dominates the social media landscape. <\/span><\/p>\n

With an astonishing <\/span>2 billion monthly active users<\/span><\/a>, there\u2019s no wonder as to how it is the largest social media network today. Thus, businesses and organizations on Facebook are able to tap in and reach a mass of people like never before.<\/span><\/p>\n

The opportunities businesses have on Facebook are endless. Brands can effectively generate sales, drive engagement, build brand awareness, increase website traffic, and boost conversion. <\/span><\/p>\n

Are you not seeing an increase in ROI and not getting desired results from your Facebook marketing efforts? No worries… Whether you\u2019re a seasoned Facebook marketer or a rookie, these tips are surefire ways to ensure you get the most out of your efforts. <\/span><\/p>\n

1. The Basics<\/h2>\n

First of all, ensure that your company\u2019s page is a business page and not a personal one. This makes a huge difference in getting special access to specific tools for businesses and organizations. You can choose among these different page types:<\/span><\/p>\n

\"\"<\/a><\/p>\n

Edit your \u201cAbout\u201d section to briefly cover an overview of your brand, any important contact information, and business hours. Also make sure you include an optimal cover photo and profile picture on your page:<\/span><\/p>\n

\"\"<\/a><\/p>\n

Follow the <\/span>optimal dimensions<\/span><\/a> of profile and cover photos:<\/span><\/p>\n

For your profile picture:<\/span><\/p>\n

    \n
  1. 170×170 pixels on computers<\/span><\/li>\n
  2. 128×128 pixels on smartphones<\/span><\/li>\n
  3. 36×36 pixels on most feature phones<\/span><\/li>\n<\/ol>\n

    For your cover photo:<\/span><\/p>\n

      \n
    1. 820 pixels wide x 312 pixels tall on computers<\/span><\/li>\n
    2. 640 pixels wide x 360 pixels tall on smartphones<\/span><\/li>\n
    3. Does not display on feature phones<\/span><\/li>\n
    4. Needs to be at least 399 pixels wide and 150 pixels tall<\/span><\/li>\n<\/ol>\n

      To make your Facebook page more easily searchable, edit your URL to include your company name. <\/span>This will make your URL go from one like facebook.com\/pages\/1623824 to facebook.com\/xyzcompany<\/b><\/p>\n

      2. Start with a Solid Strategy<\/h2>\n

      It\u2019s crucial to have a social media presence but it\u2019s even more important to ensure that your presence is active and valuable. This involves creating a strategy that makes your brand relevant and engaging on Facebook.<\/span><\/p>\n

      Every good marketing campaign starts with a good strategy and set goals. Before you start posting any content or running ads on Facebook, define your objectives and key metrics you plan to measure. With clear-cut goals in place, you will be on the right path of implementing an effective strategy. <\/span><\/p>\n

      Give yourself some room to test out different approaches when you first start marketing on Facebook. If you have a team, ensure that all goals and objectives are clearly understood by everyone.<\/span><\/p>\n

      A solid and well-defined Facebook strategy is your roadmap for successful results. By implementing a carefully planned strategy when approaching Facebook advertising, you can see results that are unparalleled by any other digital advertising platform.<\/span><\/p>\n

      3. Take Advantage of Facebook Advertising<\/h2>\n

      \"\"<\/a><\/p>\n

      FTo get the most out of your Facebook marketing, you should attempt an organic and paid approach. Facebook\u2019s advertising platform takes being able to reach new audiences to a whole new level. Instead of wasting ad spend<\/span><\/a> on channels that don\u2019t bring in much revenue, use it toward targeting users on Facebook. <\/span><\/p>\n

      You\u2019re able to reach and target a wide audience and hone in on a specific one based on certain demographics. You can build highly\u00a0<\/span>customizable audiences<\/span><\/a>\u00a0based on\u00a0location, age, gender, income, interests, education along with\u00a0lookalikes from your custom audiences. You can customize your advertising strategy by choosing to run ads on desktop or mobile. <\/span><\/p>\n

      Use Facebook advertising as additional way to boost your organic posts. If you see an organic post has performed well, boost it with an ad.<\/span><\/p>\n

      4. Create Buzzworthy Content<\/h2>\n

      Content still remains king and when it comes to content on Facebook – quality trumps quantity. You can spam your page and audience with endless posts but if they aren\u2019t high-quality, they essentially have no value. <\/span><\/p>\n

      Facebook\u2019s algorithms have a unique and sophisticated way of gauging the quality of posts through engagement and will filter out one that are of poor quality. It will recognize pages and posts that receive a lot of engagement and will push your posts to reach more people if they get a lot of love.<\/span><\/p>\n

      Social media is all about cutting through the noise and capturing your audience\u2019s attentions. You want to create content that\u2019s highly shareable and compelling enough to catch people\u2019s attention. Remember that you\u2019re competing against a sea of content. From a quirky cooking video to Grandma\u2019s first status update, you\u2019re going against a lot of other content. <\/span><\/p>\n

      Optimize your content for shares to drive engagement. It has to be a thumb-stopper \u2013 something that will make users stop scrolling when they come across your post.<\/span><\/p>\n

      A great example of quality content is media company <\/span>Blossom<\/span><\/a> and how they managed to create the most shared <\/span>
      \n      video<\/span><\/a> on Facebook:<\/span><\/p>\n

      \"\"<\/a><\/p>\n

      With over 300 million views and almost 12 million shares, they made this organizing hack video into the most shared video. This is a great example of shareable content \u2013 something that\u2019s quick and to the point. It\u2019s also super educational and entertaining for those who need a little bit of DIY cleaning hacks in their lives!<\/span><\/p>\n

      5. Use Compelling Visual Content<\/h2>\n

      The rule of thumb for high-quality content goes for visual content as well. But unlike text, images, videos, and other visual content performs significantly higher. <\/span><\/p>\n

      Video is one of the most compelling forms of content and something Facebook highly encourages for businesses. <\/span>4x as many consumers<\/span><\/a> would prefer to watch video about a product than read about it. Live video is especially engaging in that users <\/span>spend 3x more time<\/span><\/a> watching <\/span>live videos<\/span><\/a> than traditional ones and get a boost in Facebook\u2019s algorithm.<\/span><\/p>\n

      Make sure to post compelling visual content on your page and especially when running ads. Including various images like screenshots and infographics, and <\/span>videos can help<\/span><\/a> your post drive engagement and key metrics. <\/span><\/p>\n

      6. Don\u2019t Overdo Your CTA<\/h2>\n

      People hate being sold to and the last thing they\u2019re on Facebook for is hardcore sales pitches. They\u2019re on there for entertainment so it\u2019s important your brand isn\u2019t too aggressive with your call to action. If you constantly shove your CTA or promos in your audience\u2019s face, they\u2019ll disregard it and possibly ignore any future posts from you. <\/span><\/p>\n

      Rather immerse your audience in such great content, they\u2019ll hardly notice your CTA and if your posts are really that great, they\u2019ll go looking for more information on your brand! Build a good mixture of content that combines promotional posts with content that is entertaining and interesting. <\/span><\/p>\n

      7. Track Results<\/h2>\n

      Take advantage of Facebook\u2019s sophisticated analytics tools like <\/span>Page Insights<\/span><\/a> to gauge the performance of your marketing campaign. <\/span><\/p>\n

      Monitoring your efforts is just as important as creating a strategic plan. If you aren\u2019t watching how your strategy is performing, you won\u2019t know which parts of it are successful or not. By having a watchful eye, you will see what tactics work best and drive the best results. <\/span><\/p>\n

      8. Post at Optimal Times<\/h2>\n

      While there isn\u2019t just one particular answer to when the best time to post on Facebook is. However <\/span>Hubspot<\/span><\/a> offers some general best practices to abide by supported by some data:<\/span><\/p>\n

        \n
      1. Sundays and Saturdays – both draw 32% higher engagement<\/span><\/li>\n
      2. Thursdays and Fridays \u2013 both draw 18% higher engagement<\/span><\/li>\n
      3. 9 a.m.., 1 p.m. and 3 p.m. \u2013 3 p.m. will drive the most clicks while 1 P.M. will drive the most shares<\/span><\/li>\n<\/ol>\n

        The most optimal times to post differ between businesses so you have to find what works best for you. This is where tracking your performance becomes especially important. You can see which posts reached the most people and got the most engagement to determine what times work best for your content and audience.<\/span><\/p>\n

        9. Engage with Your Audience<\/h2>\n

        Don\u2019t be a brick wall \u2013 engage with your audience to create a personal connection that makes them come back. People appreciate being recognized by brands so make yours stand out from the rest of the crowd by having exceptional conversation and engagement!<\/span><\/p>\n

        Keep in mind that Facebook rewards posts with high engagement. When people leave a comment on your posts, respond to comments to let them know they\u2019ve been heard. If you don\u2019t want to respond back with a comment, you can like their comment. Engaging with users and establishing personal connections is particularly important for brands starting off on Facebook.<\/span><\/p>\n

        Conclusion<\/h2>\n

        The king of all social media networks is Facebook and by implementing these basic tips to help boost engagement and reach, you will see an increase in ROI. These are tips that are applicable to your organic and paid marketing efforts on Facebook.<\/span><\/p>\n

        Facebook is a gold mine for marketers and brands as it present brands with the opportunity to bring in significant return over a short period of time. Make the most of your time and effort by optimizing your Facebook marketing strategy to get the best results.<\/span><\/p>\n

        Unlock the true powers of Facebook today by using these tips to enhance your marketing strategy!<\/span><\/p>\n

         <\/p>\n","protected":false},"excerpt":{"rendered":"

        While social networks like Snapchat, Instagram and Twitter have gained immense popularity over the recent years with both younger and older audiences, Facebook still dominates the social media landscape. With an astonishing 2 billion monthly active users, there\u2019s no wonder as to how it is the largest social media network today. Thus, businesses and organizations […]<\/p>\n","protected":false},"author":176,"featured_media":6229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-6219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","entry"],"acf":[],"yoast_head":"\nMaximize Facebook Marketing: 9 Ways to Boost Your Results<\/title>\n<meta name=\"description\" content=\"Maximize your Facebook marketing game! Learn proven strategies for optimal results. 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