{"id":6293,"date":"2017-09-15T10:35:55","date_gmt":"2017-09-15T05:05:55","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=6293"},"modified":"2023-07-07T17:28:20","modified_gmt":"2023-07-07T11:58:20","slug":"get-to-know-stepahnie-heisner-director-of-client-success-decantery","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/get-to-know-stepahnie-heisner-director-of-client-success-decantery\/","title":{"rendered":"Get to know Stepahnie Heisner, Director of Client Success, Decantery"},"content":{"rendered":"<p>Stephanie Heisner has over 10 year of digital marketing experience, the majority of them spent under WPP\u2019s GroupM umbrella working on Fortune 500 clientele. She now heads Decantery, a small digital marketing agency working on SMB B2B, B2C and nonprofit. She\u2019s worked across a number of business categories such as auto, CPG, telecom, tech, travel, and health. Stephanie\u2019s digital origins was in Paid Search, coordinating with marketing teams to execute integrated campaigns. This shaped her digital approach to create cohesive strategies, value data-driven optimizations, and prioritize cross-channel learning application.<\/p>\n<div class=\"page-wrapper mobile-wrapper\">\n<div class=\"blog-cantent-area\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-12 col-sm-12 col-xs-12\">\n<p><!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Please introduce yourself and where you work.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>Hello! I am the Director of Client Success at Decantery.<\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/09\/imgpsh_fullsize.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>How do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>SEO has made a 180 in the last 10 years. The theme of the shift? Quality over quantity. Gone are the days of black hat tactics. Search engines algorithms have evolved to reward relevant and valuable content. So instead of SEO practitioners committing keyword stuffing crimes or getting thousands of low-quality links, they now must be jacks of many trade. To really do SEO, you must also be a writer, graphic designer, and a developer. It\u2019s important that you understand at least, what it\u2019s like to wear these hats so that you can organize all the crucial SEO elements into crawlable and consumer-focused experiences.<\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/09\/imgpsh_fullsize.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>How did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>I, like most who\u2019ve been in digital marketing for over 10 years, fell into it. When I started, digital was an emerging field that most didn\u2019t understand, so \u201csomeone\u201d got stuck with the responsibility. Luckily, I liked it and decided this was something I wanted to stick with.<\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/09\/imgpsh_fullsize.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What are the services you provide to your clients?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>Full spectrum SEO services: From on-site optimization, to link building, content creation, etc. We also offer Paid Advertising; Paid Search, Remarketing, and Content Marketing. Social Media services- advertising and organic management. We also do WordPress website development and conversion optimization.<\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/09\/imgpsh_fullsize.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>Quality content development. Create content that your audience wants to read and publishers want to link to.<\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/09\/imgpsh_fullsize.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">\n<p>The digital world is always changing, from the players in the game to the way the game is played. It\u2019ll require a high level of drive and grit to keep up with it and figure out how to adapt. But most importantly, be kind. Help others learn and thank the ones that taught you. In a field like this where you\u2019re constantly evolving, you need a support system that can help you when the time comes (and it will).<\/p>\n<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/09\/imgpsh_fullsize.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END--><\/p>\n<\/div>\n<div class=\"col-md-4 col-sm-4 col-xs-12\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Stephanie Heisner has over 10 year of digital marketing experience, the majority of them spent under WPP\u2019s GroupM umbrella working on Fortune 500 clientele. She now heads Decantery, a small digital marketing agency working on SMB B2B, B2C and nonprofit. She\u2019s worked across a number of business categories such as auto, CPG, telecom, tech, travel, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stepahnie Heisner: Director of Client Success at Decantery<\/title>\n<meta name=\"description\" content=\"Meet Stephanie Heisner, Director of Client Success at Decantery. 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