\n![](\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&ssl=1\")
<\/div>\n
<\/div>\n\nPlease introduce yourself and where you work.<\/h2>\n<\/div>\n
Please introduce yourself and where you work.<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nEric Knoepfler, Digital Strategist at Deep Fried Advertising in New Orleans, LA<\/p>\n<\/div>\n
![](\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/09\/Deep_Fried_Advertising_Eric_Knoepfler-640x640-1.jpg?w=640&ssl=1\")
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nHow do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nOver the past 10 years, SEO has evolved from a sort of black hat linking scheme to more of a public relations and user experience approach. Your authority online is no longer solely based on an SEO strategy, it\u2019s now about your merit as a business and the value you provide to your customers online through content and user friendly design.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nHow did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nI started in 2013 writing guest blogs in hopes to get followed links back to clients\u2019 websites. That evolved into content development, local SEO and graphic design. I\u2019d say I\u2019ve developed from a very specific niche of SEO into an all-around marketing specialist.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nWe provide content optimization, brand development, local SEO optimization and social media management. My company specializes in website design, so my role is to inject SEO friendly best practices into that process through keyword optimized web content, infographics and site structure.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nWe\u2019re focusing a lot on user experience right now, so that\u2019s our big goal in 2017. We want the user to feel as if they\u2019ve walked into a unique storefront when they visit a website. It\u2019s not just one strategy, but rather a combination of techniques that gets the website in front of the user, and helps them navigate through it.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nDon\u2019t just rely on a marketing, journalism or a public relations degree. Just because \u201cDigital Marketing\u201d has the word marketing in it doesn\u2019t mean you won\u2019t need to know the ins and outs of websites. A general understanding of website development and UX design will get you ahead of your competition in the job market.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Eric Knoepfler is a marketing and digital strategist from New Orleans. After graduating from Loyola University New Orleans with degrees in Journalism and Political Science, he went to work for local marketing companies tackling duties ranging from search engine marketing to graphic design. As a Digital Strategist, Eric handles clients\u2019 on and off-site presence, from […]<\/p>\n","protected":false},"author":3,"featured_media":6353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
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\n<\/p>\n
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\n<\/div>\n
Eric Knoepfler, Digital Strategist at Deep Fried Advertising in New Orleans, LA<\/p>\n<\/div>\n
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<\/p>\n
\n
\n<\/div>\n
<\/div>\n\nHow do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n
How do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nOver the past 10 years, SEO has evolved from a sort of black hat linking scheme to more of a public relations and user experience approach. Your authority online is no longer solely based on an SEO strategy, it\u2019s now about your merit as a business and the value you provide to your customers online through content and user friendly design.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nHow did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nI started in 2013 writing guest blogs in hopes to get followed links back to clients\u2019 websites. That evolved into content development, local SEO and graphic design. I\u2019d say I\u2019ve developed from a very specific niche of SEO into an all-around marketing specialist.<\/p>\n<\/div>\n
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\n\n<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nWe provide content optimization, brand development, local SEO optimization and social media management. My company specializes in website design, so my role is to inject SEO friendly best practices into that process through keyword optimized web content, infographics and site structure.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nWe\u2019re focusing a lot on user experience right now, so that\u2019s our big goal in 2017. We want the user to feel as if they\u2019ve walked into a unique storefront when they visit a website. It\u2019s not just one strategy, but rather a combination of techniques that gets the website in front of the user, and helps them navigate through it.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nDon\u2019t just rely on a marketing, journalism or a public relations degree. Just because \u201cDigital Marketing\u201d has the word marketing in it doesn\u2019t mean you won\u2019t need to know the ins and outs of websites. A general understanding of website development and UX design will get you ahead of your competition in the job market.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Eric Knoepfler is a marketing and digital strategist from New Orleans. After graduating from Loyola University New Orleans with degrees in Journalism and Political Science, he went to work for local marketing companies tackling duties ranging from search engine marketing to graphic design. As a Digital Strategist, Eric handles clients\u2019 on and off-site presence, from […]<\/p>\n","protected":false},"author":3,"featured_media":6353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
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\n<\/p>\n
\n
\n<\/div>\n
Over the past 10 years, SEO has evolved from a sort of black hat linking scheme to more of a public relations and user experience approach. Your authority online is no longer solely based on an SEO strategy, it\u2019s now about your merit as a business and the value you provide to your customers online through content and user friendly design.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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\n
\n<\/div>\n
<\/div>\n\nHow did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n
How did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nI started in 2013 writing guest blogs in hopes to get followed links back to clients\u2019 websites. That evolved into content development, local SEO and graphic design. I\u2019d say I\u2019ve developed from a very specific niche of SEO into an all-around marketing specialist.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nWe provide content optimization, brand development, local SEO optimization and social media management. My company specializes in website design, so my role is to inject SEO friendly best practices into that process through keyword optimized web content, infographics and site structure.<\/p>\n<\/div>\n
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\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nWe\u2019re focusing a lot on user experience right now, so that\u2019s our big goal in 2017. We want the user to feel as if they\u2019ve walked into a unique storefront when they visit a website. It\u2019s not just one strategy, but rather a combination of techniques that gets the website in front of the user, and helps them navigate through it.<\/p>\n<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n
\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nDon\u2019t just rely on a marketing, journalism or a public relations degree. Just because \u201cDigital Marketing\u201d has the word marketing in it doesn\u2019t mean you won\u2019t need to know the ins and outs of websites. A general understanding of website development and UX design will get you ahead of your competition in the job market.<\/p>\n<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Eric Knoepfler is a marketing and digital strategist from New Orleans. After graduating from Loyola University New Orleans with degrees in Journalism and Political Science, he went to work for local marketing companies tackling duties ranging from search engine marketing to graphic design. As a Digital Strategist, Eric handles clients\u2019 on and off-site presence, from […]<\/p>\n","protected":false},"author":3,"featured_media":6353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
Eric Knoepfler: Digital Strategist at Deep Fried Advertising<\/title>\n<meta name=\"description\" content=\"Eric Knoepfler, Digital Strategist, Deep Fried Advertising, is a marketing strategist from New Orleans. He graduated from Loyola University New Orleans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-eric-knoepfler-digital-strategist-deep-fried-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eric Knoepfler: Digital Strategist at Deep Fried Advertising\" \/>\n<meta property=\"og:description\" content=\"Eric Knoepfler, Digital Strategist, Deep Fried Advertising, is a marketing strategist from New Orleans. 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I started in 2013 writing guest blogs in hopes to get followed links back to clients\u2019 websites. That evolved into content development, local SEO and graphic design. I\u2019d say I\u2019ve developed from a very specific niche of SEO into an all-around marketing specialist.<\/p>\n<\/div>\n
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\n<\/div>\n
<\/div>\n\nWhat are the services you provide to your clients?<\/h2>\n<\/div>\n
What are the services you provide to your clients?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nWe provide content optimization, brand development, local SEO optimization and social media management. My company specializes in website design, so my role is to inject SEO friendly best practices into that process through keyword optimized web content, infographics and site structure.<\/p>\n<\/div>\n
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\n\n<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nWe\u2019re focusing a lot on user experience right now, so that\u2019s our big goal in 2017. We want the user to feel as if they\u2019ve walked into a unique storefront when they visit a website. It\u2019s not just one strategy, but rather a combination of techniques that gets the website in front of the user, and helps them navigate through it.<\/p>\n<\/div>\n
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\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nDon\u2019t just rely on a marketing, journalism or a public relations degree. Just because \u201cDigital Marketing\u201d has the word marketing in it doesn\u2019t mean you won\u2019t need to know the ins and outs of websites. A general understanding of website development and UX design will get you ahead of your competition in the job market.<\/p>\n<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Eric Knoepfler is a marketing and digital strategist from New Orleans. After graduating from Loyola University New Orleans with degrees in Journalism and Political Science, he went to work for local marketing companies tackling duties ranging from search engine marketing to graphic design. As a Digital Strategist, Eric handles clients\u2019 on and off-site presence, from […]<\/p>\n","protected":false},"author":3,"featured_media":6353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
Eric Knoepfler: Digital Strategist at Deep Fried Advertising<\/title>\n<meta name=\"description\" content=\"Eric Knoepfler, Digital Strategist, Deep Fried Advertising, is a marketing strategist from New Orleans. He graduated from Loyola University New Orleans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-eric-knoepfler-digital-strategist-deep-fried-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eric Knoepfler: Digital Strategist at Deep Fried Advertising\" \/>\n<meta property=\"og:description\" content=\"Eric Knoepfler, Digital Strategist, Deep Fried Advertising, is a marketing strategist from New Orleans. 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We provide content optimization, brand development, local SEO optimization and social media management. My company specializes in website design, so my role is to inject SEO friendly best practices into that process through keyword optimized web content, infographics and site structure.<\/p>\n<\/div>\n
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<\/div>\n\nWhat strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n
What strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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\n\nWe\u2019re focusing a lot on user experience right now, so that\u2019s our big goal in 2017. We want the user to feel as if they\u2019ve walked into a unique storefront when they visit a website. It\u2019s not just one strategy, but rather a combination of techniques that gets the website in front of the user, and helps them navigate through it.<\/p>\n<\/div>\n
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\n\n<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
\n<\/p>\n
\n\nDon\u2019t just rely on a marketing, journalism or a public relations degree. Just because \u201cDigital Marketing\u201d has the word marketing in it doesn\u2019t mean you won\u2019t need to know the ins and outs of websites. A general understanding of website development and UX design will get you ahead of your competition in the job market.<\/p>\n<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Eric Knoepfler is a marketing and digital strategist from New Orleans. After graduating from Loyola University New Orleans with degrees in Journalism and Political Science, he went to work for local marketing companies tackling duties ranging from search engine marketing to graphic design. As a Digital Strategist, Eric handles clients\u2019 on and off-site presence, from […]<\/p>\n","protected":false},"author":3,"featured_media":6353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
Eric Knoepfler: Digital Strategist at Deep Fried Advertising<\/title>\n<meta name=\"description\" content=\"Eric Knoepfler, Digital Strategist, Deep Fried Advertising, is a marketing strategist from New Orleans. He graduated from Loyola University New Orleans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-eric-knoepfler-digital-strategist-deep-fried-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eric Knoepfler: Digital Strategist at Deep Fried Advertising\" \/>\n<meta property=\"og:description\" content=\"Eric Knoepfler, Digital Strategist, Deep Fried Advertising, is a marketing strategist from New Orleans. 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We\u2019re focusing a lot on user experience right now, so that\u2019s our big goal in 2017. We want the user to feel as if they\u2019ve walked into a unique storefront when they visit a website. It\u2019s not just one strategy, but rather a combination of techniques that gets the website in front of the user, and helps them navigate through it.<\/p>\n<\/div>\n
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<\/div>\n\nWhat would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n
What would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<\/div>\n<\/div>\n
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\n\nDon\u2019t just rely on a marketing, journalism or a public relations degree. Just because \u201cDigital Marketing\u201d has the word marketing in it doesn\u2019t mean you won\u2019t need to know the ins and outs of websites. A general understanding of website development and UX design will get you ahead of your competition in the job market.<\/p>\n<\/div>\n
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<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"Eric Knoepfler is a marketing and digital strategist from New Orleans. After graduating from Loyola University New Orleans with degrees in Journalism and Political Science, he went to work for local marketing companies tackling duties ranging from search engine marketing to graphic design. As a Digital Strategist, Eric handles clients\u2019 on and off-site presence, from […]<\/p>\n","protected":false},"author":3,"featured_media":6353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n
Eric Knoepfler: Digital Strategist at Deep Fried Advertising<\/title>\n<meta name=\"description\" content=\"Eric Knoepfler, Digital Strategist, Deep Fried Advertising, is a marketing strategist from New Orleans. He graduated from Loyola University New Orleans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/get-to-know-eric-knoepfler-digital-strategist-deep-fried-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eric Knoepfler: Digital Strategist at Deep Fried Advertising\" \/>\n<meta property=\"og:description\" content=\"Eric Knoepfler, Digital Strategist, Deep Fried Advertising, is a marketing strategist from New Orleans. 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Don\u2019t just rely on a marketing, journalism or a public relations degree. Just because \u201cDigital Marketing\u201d has the word marketing in it doesn\u2019t mean you won\u2019t need to know the ins and outs of websites. A general understanding of website development and UX design will get you ahead of your competition in the job market.<\/p>\n<\/div>\n
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Eric Knoepfler is a marketing and digital strategist from New Orleans. After graduating from Loyola University New Orleans with degrees in Journalism and Political Science, he went to work for local marketing companies tackling duties ranging from search engine marketing to graphic design. As a Digital Strategist, Eric handles clients\u2019 on and off-site presence, from […]<\/p>\n","protected":false},"author":3,"featured_media":6353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\n