{"id":6559,"date":"2017-10-10T12:57:23","date_gmt":"2017-10-10T07:27:23","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=6559"},"modified":"2023-04-11T15:56:44","modified_gmt":"2023-04-11T10:26:44","slug":"how-to-build-an-inbound-marketing-campaign-to-help-you-rank-higher","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/how-to-build-an-inbound-marketing-campaign-to-help-you-rank-higher\/","title":{"rendered":"How to Build an Inbound Marketing Campaign to Help You Rank Higher"},"content":{"rendered":"

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Inbound marketing has always been about one thing:<\/p>\n

Being able to create irresistible content that will attract qualified leads, convert them into customers, and retain them.<\/p>\n

But don\u2019t take my word for it. According to HubSpot, 74% of companies<\/a> said that converting contacts\/leads to customers is their top marketing priority for the next 12 months.<\/p>\n

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The essence of inbound marketing shouldn\u2019t change. More so, when you\u2019re looking to rank higher on Google.<\/p>\n

However, for a long time, large businesses have enjoyed top Google rankings because they have the budget to hire and deploy top-notch marketing professionals\u2014it\u2019s also easier for these authoritative websites to earn backlinks even without asking for it.<\/p>\n

The good news is, the playing field has been leveled. Small businesses can now use inbound marketing to successfully compete with the big brands in the organic search results.<\/p>\n

In the rest of this article, I\u2019ll show you how to build an effective inbound marketing campaign that will help you rank higher on Google.<\/p>\n

Let\u2019s get started.<\/p>\n

1). Target the right persona<\/h2>\n

Before you begin building your inbound marketing campaign, it\u2019s necessary you have clearly defined personas. Once you\u2019ve got your personas in place, you can then decide on which of them to target first.<\/p>\n

In a survey report entitled: The Power and Potentials of Personas 2016<\/a>,\u00a0 it\u2019s deduced that over half of B2B marketers use personas. In fact, it helped these marketers to discover important new insights or corrected faulty assumptions (from 47% to 53%).<\/p>\n

This is important because targeting a persona<\/a> will help you to understand customer’s needs, makes tailoring your message a lot easier, as well as creating a focused marketing campaign<\/a> across all channels.<\/p>\n

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Hence, your visit-to-lead conversions, click-through rates, and other marketing metrics will become successful.<\/p>\n

Let\u2019s assume you offer carpet-cleaning equipment in your organization, your personas could range from a stay-at-home parent to a home cleaning service company. These two persons have different needs.<\/p>\n

Where the stay-at-home parent may need a reasonably priced, portable, and easy to store products, the home-cleaning service company would need an effective, efficient, and fast product regardless of the size.<\/p>\n

Once you understand the needs of your persona, you can establish the offer based on their needs.<\/p>\n

2). Pick intent-driven keywords<\/h2>\n

Not all keywords are created equal. The right keywords can make a difference between 100 vs 1,000+ organic visitors per month.<\/p>\n

Therefore, before building your first campaign through various channels, you need to find strong keywords to power your strategy. You need keywords that agrees with the search intent<\/a> (purpose or objective) at every stage in your funnel.<\/p>\n

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Now that you have targeted your personas, ask yourself these questions:<\/p>\n