{"id":6635,"date":"2017-10-17T16:38:28","date_gmt":"2017-10-17T11:08:28","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=6635"},"modified":"2023-07-07T19:06:34","modified_gmt":"2023-07-07T13:36:34","slug":"4-video-content-marketing-steps-to-reach-your-first-100-youtube-subscribers","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/4-video-content-marketing-steps-to-reach-your-first-100-youtube-subscribers\/","title":{"rendered":"4 Video Content Marketing Steps to Reach Your First 100 YouTube Subscribers"},"content":{"rendered":"

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If you\u2019re serious about video content, YouTube is going to be an obvious priority in your marketing strategy. Most marketers and SEOs know that it\u2019s the second largest search engine, and <\/span>it\u2019s now reached<\/span><\/a> 1.5 billion monthly logged-in users, spending an average of more than an hour per day watching mobile video alone.<\/span><\/p>\n

But <\/b>my own<\/b><\/a> YouTube marketing journey quickly taught me that it\u2019s a very unique beast, compared to other content and social media sites.<\/b><\/p>\n

First of all, video content creation is more complicated and time-consuming than written content, at least with the same resources. Plus, <\/span>SEO on YouTube<\/span><\/a> is sometimes surprisingly different from the Google SEO best practices content marketers might be used to. Those are just two of many, many differences.<\/span><\/p>\n

So if you\u2019re going to put all of that time and effort into video content marketing on YouTube, you need to be committed to getting it right.<\/span><\/p>\n

That\u2019s why today, we\u2019re talking about getting your brand\u2019s channel started. Since 100 subscribers is a built-in milestone (it\u2019s when you can customize your channel URL), let\u2019s help you get there.<\/span><\/p>\n

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Here are the four most important things I focused on to grow a new business\u2019s YouTube channel to 100 subscribers in its first four weeks:<\/b><\/p>\n

Step 1: Perform Keyword Research<\/span><\/h2>\n

Like with any strategic content, you should start with keyword research.<\/b> It\u2019s just as important to research for video content, if not more, since you\u2019ll want to look at keywords on both YouTube and Google.<\/span><\/p>\n

Since YouTube\u2019s algorithm is different from Google\u2019s, it takes a separate SEO strategy and keyword research, separate focus keyword lists for videos and website content, and other changes.<\/span><\/p>\n

Use a tool like <\/span>TubeBuddy\u2019s tag explorer<\/span><\/a> to find keywords with the right balance of volume vs. competition (yup, some things never change!).<\/span><\/p>\n

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Like with other types of content, you need to do this keyword research upfront, before you create your editorial calendar or plan any content, so you can use the data to inform different themes, series, and topics.<\/span><\/p>\n

Plus, you want to know which keywords you\u2019re targeting before you start planning your script. Because YouTube looks at your video\u2019s transcription and closed captioning, knowing your keyword before you start talking can help you naturally optimize parts of your video.<\/span><\/p>\n

Step 2: Plan Your Video Structure<\/span><\/h2>\n

Here is where videos start to really differentiate from written content. People consume them SO differently, and that needs to be accounted for in every piece of your video.<\/span><\/p>\n

For example, people can\u2019t skim and scroll through a video the way they can a blog post. So where in blog posts intros, it can be effective to lead your readers into your main point with some conversation or a story, with video you need to let people know what you\u2019re talking about right away. You can always tell that great story later, but viewers make up their minds about videos quickly that you don\u2019t have time to leisurely win them over.<\/span><\/p>\n

Another difference is branding and bios. With written content on your own website, people can see who you are and what your business is right there. With YouTube, you\u2019re on someone else\u2019s platform, so it\u2019s important to incorporate brand awareness throughout the video. For example, by using branded title graphics or intros.<\/span><\/p>\n

Even introducing yourself isn\u2019t as cut and dry as you\u2019d think. Consider vlog boss <\/span>Amy Schmittauer\u2019s<\/span><\/a> advice on it:<\/span><\/p>\n