{"id":6732,"date":"2017-11-15T12:37:22","date_gmt":"2017-11-15T07:07:22","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=6732"},"modified":"2023-07-07T23:40:35","modified_gmt":"2023-07-07T18:10:35","slug":"get-to-know-bill-hewson-founding-partner-hewson-group","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/get-to-know-bill-hewson-founding-partner-hewson-group\/","title":{"rendered":"Get to know Bill Hewson, Founding Partner, Hewson Group"},"content":{"rendered":"<p>Bill Hewson is an internet marketing pioneer, having worked at and with some of the world&#8217;s best and biggest digital marketing companies since 1996. His clients have included General Motors, Philips Electronics, Mars Brands, and Kellogg&#8217;s. He founded Hewson Group in 2012 to bring &#8220;big company&#8221; marketing to smaller businesses in need of marketing services excellence.<\/p>\n<div class=\"page-wrapper mobile-wrapper\">\n<div class=\"blog-cantent-area\">\n<div class=\"container\">\n<div class=\"row\">\n<div class=\"col-md-12 col-sm-12 col-xs-12\">\n<p><!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>Please introduce yourself and where you work.<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">My name is Bill Hewson, and I am the founding partner of <a href=\"https:\/\/www.hewsongroup.com\/\">Hewson Group<\/a>. We consider ourselves an ideas company for what\u2019s next for your business.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/11\/imgpsh_fullsize.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>How do you think SEO has changed over the last 10 years?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">The biggest changes are all based on Google\u2019s attempts at improving the consumer search experience. This means that \u201ctricks\u201d and methods that used to work to capture high rankings, such as meta keyword lists and other keyword density tricks no longer work, and can in fact get your site depressed in the rankings. Technical SEO has seemingly reached maturity, with schema.org and other frameworks creating a relatively standard approach for all. Today, for strong SEO performance, marketers need to rely more on \u201con-page\u201d SEO, including the freshness and relevance of their content.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/11\/imgpsh_fullsize.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>How did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">I started in digital marketing way back in the day, beginning in 1996 at one of the industry\u2019s pioneers called Modem Media. Google didn\u2019t even exist yet, and Yahoo and Alta Vista were the leaders in search. SEO as a subject and practice didn\u2019t really exist before 2000 in any organized way.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/11\/imgpsh_fullsize.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What are the services you provide to your clients?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Hewson Group provides a full suite of marketing and advertising services for our clients, including digital, video and print publishing. We focus on small and medium sized business, so we\u2019re focused on helping our less sophisticated clients take advantage of today\u2019s marketing complexities to their fullest. SEO plays a key role in generating qualified traffic to our clients\u2019 websites and Facebook pages.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/11\/imgpsh_fullsize.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What strategy according to you will prevail in 2017 for SEO?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Content, Content, Content. And more backlinks always. Once you make sure your technical website setup is well structured for SEO best-practices, using content effectively, including developing inbound links from other sites of authority in your subject area, are the keys to unlocking higher rankings.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/11\/imgpsh_fullsize.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END?\n<!-- QUESTION SECTION --><\/p>\n<div class=\"blog-content-sec\">\n<div class=\"quitions-block\">\n<div class=\"user-pic-area\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/07\/IMG-20170128-WA0011.jpg?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"question-sec\">\n<h2>What would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><!-- QUESTION SECTION END --><br \/>\n<!-- ANSWER SECTION --><\/p>\n<div class=\"quitions-block\">\n<div class=\"answer-sec\">Learn old-school direct marketing principals from the ground up. All the data that digital marketing spits out is only useful if it\u2019s analyzed, placed into context and used to rive greater performance for your brand or business. Without understanding how direct marketing works and how to optimize programs based on performance data, you\u2019re sunk as a marketer.<\/div>\n<div class=\"user-pic-area-right\"><img decoding=\"async\" class=\"img-responsive\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2017\/11\/imgpsh_fullsize.png?w=640&#038;ssl=1\" data-recalc-dims=\"1\" \/><\/div>\n<div class=\"clear\"><\/div>\n<\/div>\n<\/div>\n<p><!-- ANSWER SECTION END--><\/p>\n<\/div>\n<div class=\"col-md-4 col-sm-4 col-xs-12\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bill Hewson is an internet marketing pioneer, having worked at and with some of the world&#8217;s best and biggest digital marketing companies since 1996. His clients have included General Motors, Philips Electronics, Mars Brands, and Kellogg&#8217;s. He founded Hewson Group in 2012 to bring &#8220;big company&#8221; marketing to smaller businesses in need of marketing services [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-6732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get To Know Bill Hewson: Founding Partner at Hewson Group<\/title>\n<meta name=\"description\" content=\"Bill Hewson is an internet marketing pioneer, having worked at and with some of the world\u2019s best and most enormous digital marketing companies since 1996.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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