{"id":6904,"date":"2017-11-30T12:48:11","date_gmt":"2017-11-30T07:18:11","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=6904"},"modified":"2023-07-07T22:53:59","modified_gmt":"2023-07-07T17:23:59","slug":"how-branding-and-seo-work-together-to-get-you-higher-rankings","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/how-branding-and-seo-work-together-to-get-you-higher-rankings\/","title":{"rendered":"How To Make Branding and SEO work together to get you higher rankings"},"content":{"rendered":"

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You can find many articles out there discussing the competition between branding and SEO. To be honest, I don’t get it. I might be the dumb one, but from what I can tell, SEO and branding work together, not against each other.<\/span>
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\n<\/span>It’s not a question of which to focus more on, but a question of how to not waste opportunities when working on one or the other.<\/span><\/p>\n

So SEO strategies help you rank higher. If you have an online business, that matters a lot. But what exactly is a branding campaign? Well\u2026 most people think branding is the logo and things you\u2019ve placed it on<\/span><\/p>\n

But branding is more than that! It\u2019s the personality of your business. The image of your product and your team. Or, to put it nicely, branding is what others talk about you when you leave the room. Everything you do with your business can affect your brand\u2019s reputation, be it positively or negatively.<\/span><\/p>\n

Improving your brand actually means improving everything about your business. <\/span><\/p>\n

Why you should focus on building your brand when doing SEO?<\/b><\/p>\n

SEO is a very big part of <\/span>the inbound digital marketing methodology<\/span><\/a>. Here are some statistics from Moz. As you can see, SEO and PPC make up for about 90% of all the clicks on the web. Also, Google ads only get about 2.6% of the clicks in the search results. The rest goes to SEO, through content marketing.<\/span><\/p>\n

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Branding results in direct traffic, which is one of the 3 top traffic sources for website, among social media and organic search. Of course, <\/span>some of this traffic is actually organic<\/span><\/a>, but it is in some way related to your brand.<\/span><\/p>\n

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Even if you\u2019re relying commercial keywords for the most of your traffic, there is still a lot of value branding can give you.<\/span><\/p>\n

Over the years, Google and other search engines have made changes that indicate its preference for strong brands. One example would be the EMD (Exact Match Domain) update.<\/span><\/p>\n

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Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.<\/p>\n

\u2014 Matt Cutts (@mattcutts) September 28, 2012<\/a><\/p><\/blockquote>\n