{"id":7136,"date":"2018-01-08T17:39:11","date_gmt":"2018-01-08T12:09:11","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=7136"},"modified":"2023-07-08T15:27:09","modified_gmt":"2023-07-08T09:57:09","slug":"5-incredibly-useful-lead-generation-marketing-tips-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/5-incredibly-useful-lead-generation-marketing-tips-for-small-businesses\/","title":{"rendered":"5 Incredibly Useful Lead Generation Marketing Tips for Small Businesses"},"content":{"rendered":"

\"Lead<\/a><\/p>\n

Lead generation plays an integral role in keeping small business alive, but it often gets pushed aside for more \u2018sexy\u2019 topics like content marketing or social media. Yet, according to a study from <\/span>Hubspot<\/span><\/a>, 63% of the marketers surveyed admitted that their top challenge is generating enough site traffic and leads. So shouldn\u2019t lead generation be at the top of everyone\u2019s priority list? Here are five tips for small businesses looking to reignite their lead generation strategy<\/a> for 2018. \u00a0(For even more tips, check out this previous post on generating your <\/span>first 100 leads<\/span><\/a> for your small business). <\/span><\/p>\n

K.I.S.S Your Landing Pages Goodbye<\/span><\/h2>\n

For many small businesses, landing pages form an integral part of the lead gen process. It\u2019s easy to see why \u2014 they\u2019re cheap, easy to tweak, and often have great ROI.<\/span><\/p>\n

But a poor landing page can mean a wasted paid advertising budget, and a diffuse lead generation strategy. Long forms, distracting elements, bad copy, and lack of real product or service information can all turn a visitor away from your lead gen marketing funnel. Small businesses will also have to try hard to not look amateurish when compared to big industry players.<\/span><\/p>\n

You\u2019ll need to optimize your landing pages and make sure that you haven\u2019t forgotten any of the basics of persuasion or consumer psychology. It\u2019s not rocket science, but it goes a long way….<\/span><\/p>\n

    \n
  1. Eliminate ALL distracting links and from the page. Make sure there are 0% opportunities for the user to click away. Provide all of the information you need on ONE page to land the lead. (Use a paid service like <\/span>Leadformly<\/span><\/a> to help you generate optimized landing pages automatically) <\/span><\/li>\n
  2. Opt for landing page elements that add to your brand\u2019s narrative. For example, a video introduction to your services can work well and attract inquiries.<\/span><\/li>\n
  3. Chatbots are another exciting way to make your landing pages more \u2018sticky\u2019. Automated chatbots can be programmed to initiate conversations with your site visitors. This can help you qualify a lead online, as well as provide users with vital service information and reassurance them that they are making the right decision. <\/span><\/li>\n<\/ol>\n

    With tools like <\/span>Typeform<\/span><\/a>, you can even make chatbot conversations that bring a bit of humor to the lead generation proceedings. To create an interaction that\u2019s more fun and lifelike, insert some funny GIFs to keep the user engaged as they proceed through your marketing funnel.<\/span><\/p>\n

    \"Lead<\/a><\/p>\n

    credit: <\/span><\/i>Typeform<\/span><\/i><\/a><\/p>\n

    Email Marketing: Updated For 2018 <\/span><\/h2>\n

    Email marketing is an \u2018old hat\u2019 marketing technique, but it\u2019s still a powerful lead generation tool. <\/span><\/p>\n

    To update your systems for next year and beyond, set up automated email campaigns that link from your CRM system. This will ensure that every recipient receives a personalized and timely message based on their individual needs. <\/span><\/p>\n

    A service like <\/span>Insightly<\/span><\/a> can set up customized automated emails for your customers, vendors, and potential leads. It will also collect metrics on how many emails were opened and read to help you optimize your email marketing funnels more efficiently. <\/span><\/p>\n

    Personalized offers based on buying and site behaviors have been proven to be highly effective. According to eConsultancy, <\/span>74% of marketers<\/span><\/a> agreed that targeted, personalized email marketing campaigns attract more customer engagement than almost any other medium (except maybe video and chatbots). <\/span><\/p>\n

    For more on automated tools that make the process of lead generation for your small business easier, check out this <\/span>previous post packed with recommendations<\/span><\/a>. <\/span><\/p>\n

    Set Up Remarketing Sequences On Facebook <\/span><\/h2>\n

    Generating leads through social media is an affordable small business marketing tactic. <\/span><\/p>\n

    Using Facebook\u2019s segmentation tools, you can set up retargeting campaigns to find people who have previously interacted with your brand through the platform. <\/span><\/p>\n

    Setting up right-hand sidebar retargeting ads can help trigger memories of interactions with your brand in the past. You can also set up video advertising as a paid \u2018first push\u2019 to a targeted segment and then use the retargeting options to send a secondary post to their mobile news feed.<\/span><\/p>\n

    Facebook has also installed a paid Lead Generation campaign option. This is the only Facebook ad type that allows you to build lead gen forms directly from your Facebook post. You will need to check the terms and conditions carefully, as there is a privacy issue with the data you collect. You are not permitted, for example, to sell the leads to a third party. Get <\/span>more information here<\/span><\/a>. \u00a0<\/span><\/p>\n

    Facebook just announced that you can now target users based on their \u2018dwell\u2019 time on previous ads you\u2019ve run, and that you can also link your ads to a branded Whatsapp account! For a small business, lead generation on Facebook is just getting better and better…<\/span><\/p>\n

    \"Sequences<\/a><\/p>\n

    credit: <\/span><\/i>Facebook <\/span><\/i><\/a><\/p>\n

    Expand Your Lead Generation Strategies <\/span><\/h2>\n

    If you are looking for a creative way to generate leads for your business, why not diversify your sales channels a bit? \u00a0<\/span><\/p>\n

    For example, if you\u2019re looking to build an email list of contacts who may be interested in buying a motorhome or RV (a high ticket purchase), set up a shop that sells smaller pieces of camping equipment. (You can use a dropshipping arrangement to eliminate inventory costs). <\/span><\/p>\n

    Once you have your store in place and have attracted buyers, set up some funnels for capturing email addresses from first-time customers. If you set it out like an automated survey sequence, you may be able to pique people\u2019s interest in hearing more.<\/span><\/p>\n

    For example, you could ask your previous customers:<\/span><\/p>\n

    Where do you most like to go camping?<\/b><\/p>\n

      \n
    1. By the sea <\/b><\/li>\n<\/ol>\n
        \n
      1. In a forest\/ national park<\/li>\n
      2. Mountain trekking<\/li>\n<\/ol>\n

        You can also conduct surveys on social media, or set up a niche-relevant blog to help increase your niche \u2018real estate\u2019. The more you own and the more you engage with your industry, the more you can potentially sell. <\/span><\/p>\n

        If you haven\u2019t got the time or inclination to build a secondary brand or sales channel from scratch, head to an <\/span>ecommerce marketplace<\/span><\/a> to buy your own (or set up shop on Amazon). You may be able to find a ready-made store you can use for cross-promotional purposes, or even one that will fully support your main revenue channel. Selling accessories or tie-in products has high profit margins, and thanks to automation, need not take up <\/span>too <\/span><\/i>much of your time.<\/span><\/p>\n

        Getting creative with your lead generation techniques will encourage you to research your audience in more detail. Plus, you will get the opportunity to generate even more profit for your business. Diversification is particularly lucrative after a few years of solid small business trading and results.<\/span><\/p>\n

        Don\u2019t Neglect SEO For Lead-Gen<\/span><\/h2>\n

        Even if you can afford to pay for PPC and social media campaigns, SEO should always be a lead generation mainstay. It\u2019s one of the best ways to engage with qualified customers, and most small business SEO is affordable. <\/span><\/p>\n

        Here are some ways to marry SEO with lead gen:<\/span><\/p>\n

          \n
        1. Focus on commercial intent modifiers and keywords when optimizing a site<\/span><\/li>\n
        2. Start with SEO, then look to UX (user experience) and conversion rate optimization in order to make the most of any incoming traffic<\/span><\/li>\n
        3. Create lead gen assets that also rank well so that you can generate more \u2018passive leads\u2019<\/span><\/li>\n<\/ol>\n

          You should also work on building a link profile for your site by taking up guest blogging opportunities on influential blogs. This will help you \u2018fuse\u2019 your lead generation content to the broader internet conversation on your subject. You can find suitable blogs that take guest posts by searching for \u201csubject keyword\u201d blog + \u201cwrite for us.\u201d <\/span><\/p>\n

          Hopefully, these lead generation tips have helped you see that by diversifying your sales techniques, you can draw in new customers from multiple sources. The key to getting lead generation right is offering your customers something of value in the first place, and making the most of your small business status. The best funnel in the world isn\u2019t going to save a subpar brand, product, or service.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

          Lead generation plays an integral role in keeping small business alive, but it often gets pushed aside for more \u2018sexy\u2019 topics like content marketing or social media. Yet, according to a study from Hubspot, 63% of the marketers surveyed admitted that their top challenge is generating enough site traffic and leads. So shouldn\u2019t lead generation […]<\/p>\n","protected":false},"author":143,"featured_media":7142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[25],"tags":[],"class_list":["post-7136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basic-seo","entry"],"acf":[],"yoast_head":"\nLead Generation Mastery: 5 Amazing Tips for Small Businesses<\/title>\n<meta name=\"description\" content=\"Lead generation plays an integral role in keeping a small business alive. 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