{"id":7554,"date":"2018-02-13T16:44:12","date_gmt":"2018-02-13T11:14:12","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=7554"},"modified":"2023-07-08T18:51:15","modified_gmt":"2023-07-08T13:21:15","slug":"successful-marketing-campaigns-didnt-rely-on-mush","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/successful-marketing-campaigns-didnt-rely-on-mush\/","title":{"rendered":"7 Successful Valentine&#8217;s Marketing Campaigns That Didn&#8217;t Rely On Mush"},"content":{"rendered":"<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/7-Successful-Valentines-Marketing-Campaigns-That-Didnt-Rely-On-Mush.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-7584 size-large\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/7-Successful-Valentines-Marketing-Campaigns-That-Didnt-Rely-On-Mush.png?resize=640%2C320&#038;ssl=1\" alt=\"successful marketing campaigns\" width=\"640\" height=\"320\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/7-Successful-Valentines-Marketing-Campaigns-That-Didnt-Rely-On-Mush.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/7-Successful-Valentines-Marketing-Campaigns-That-Didnt-Rely-On-Mush.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/7-Successful-Valentines-Marketing-Campaigns-That-Didnt-Rely-On-Mush.png?resize=768%2C384&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Like many other days, Valentine\u2019s invites mixed reactions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">While some celebrate all the love that is in the air, others find a place to hide; to save themselves from the excessively romantic vibes, especially the ones created by mushy advertising. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So it makes sense that to target a wider audience, <\/span><a href=\"https:\/\/www.crackitt.com\/4-promises-you-the-marketer-must-make-yourself-this-february\/\" data-wpel-link=\"ignore\"><span style=\"font-weight: 400;\">marketers<\/span><\/a><span style=\"font-weight: 400;\"> need to plan out a more <a href=\"https:\/\/www.henweekends.co.uk\/activity-types\/creative\/\" data-wpel-link=\"ignore\">creative<\/a> approach; one that doesn\u2019t rely on mush. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here we have collected some such brilliant adverts that celebrate love.. but in a different way. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, hush the mush and enjoy these valentine campaigns:<\/span><\/p>\n<h2>1. MegaRed took an initiative to fix hearts on Valentine\u2019s<\/h2>\n<p><span style=\"font-weight: 400;\">This nutritional brand took a \u201chealthy\u201d approach to celebrate the season by deciding to fix hearts&#8230; No, not the broken ones. <\/span><span style=\"font-weight: 400;\">The brand created a campaign around their \u201cfish oil supplements\u201d (a doctor friend tells us that these supplements keep heart healthy). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">People could gift a free sample of their product (by requesting it through their Facebook app) to someone whose heart they love. And those who chose to give this gift got a free sample too. <\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/_gJ839Os_fM\" width=\"660\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Since social media was involved in the picture, many celebrities took to Twitter to spread the word about it. <\/span><\/p>\n<h2>2. Netflix said the way to \u201cher\u201d heart is through her favorite TV show<\/h2>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaign-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-7556\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaign-1.png?resize=640%2C408&#038;ssl=1\" alt=\"netflix\" width=\"640\" height=\"408\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaign-1.png?zoom=2&amp;resize=660%2C421&amp;ssl=1 1320w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaign-1.png?zoom=3&amp;resize=660%2C421&amp;ssl=1 1980w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p style=\"text-align: center;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<a href=\"http:\/\/creativity-online.com\/work\/netflix-500-hours--binge-for-love\/45465\">Source<\/a><\/p>\n<p><span style=\"font-weight: 400;\">With this ad, Netflix proved that \u2018making the first move\u2019 doesn\u2019t have to be creepy, annoying or mushy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The video ad shows a man binging on a TV series to impress a woman he just met; the only thing he heard her say: \u201cOrange is the new Black? That\u2019s my favorite show!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, are you looking for \u2018X ways to impress someone\u2019? Learn everything about their favorite TV show.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good move, Netflix!<\/span><b> <\/b><\/p>\n<h2>3. Dairy Queen created a Valentine\u2019s parody<\/h2>\n<p><span style=\"font-weight: 400;\">Dairy Queen is a <\/span><b>fan<\/b><span style=\"font-weight: 400;\"> (not fast) <\/span><b>food chain<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaign-2.gif?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-7557\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaign-2.gif?resize=640%2C366&#038;ssl=1\" alt=\"dairy queen\" width=\"640\" height=\"366\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<a href=\"https:\/\/giphy.com\/gifs\/nashvillecmt-cmt-nashville-3ohzdENNO5MOkPuxC8\">Source<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">They created a Valentine advert where all our lifelong notions of women\u2019s love for jewelry are discarded. Because here, we see a woman who is overjoyed when she receives a spoon as a Valentine gift<\/span><b>;<\/b><span style=\"font-weight: 400;\"> to eat the heart-shaped red velvet cream cake which Dairy Queen baked, with love. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This brilliant advert definitely broke all the cliches. And also left us grinning. <\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/AAO-r8HMov4\" width=\"660\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>4. \fBarneys New York asked its audience to pin their favorite apparel<\/h2>\n<p><span style=\"font-weight: 400;\">Valentine\u2019s celebrates love. And what more does a woman love than <\/span><span style=\"font-weight: 400;\"><del>her man<\/del><\/span><span style=\"font-weight: 400;\">\u00a0jewelry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Barneys took a creative approach which drove traffic to their website and gave them visibility on both Facebook and Pinterest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They created a Facebook contest which invited people to create a Pinterest board of their favorite apparel. They asked their audience to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follow the brand page on Pinterest and create Valentine\u2019s wish list, categorizing it under Women\u2019s or Men\u2019s apparel<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visit Barneys Pinterest page to pick items for the board<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And this is what did the trick of increasing traffic: of all the products being included on the board, it was mandatory to include at least 5 from Barney&#8217;s store. <\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaigns-4.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-7573 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaigns-4.png?resize=640%2C332&#038;ssl=1\" alt=\"Barneys New York\" width=\"640\" height=\"332\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaigns-4.png?w=956&amp;ssl=1 956w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaigns-4.png?resize=300%2C156&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaigns-4.png?resize=768%2C398&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <a href=\"https:\/\/www.facebook.com\/BarneysNY\/photos\/a.118463024243.98377.17182384243\/10150579437159244\/?type=3&amp;theater\">Source<\/a><\/span><\/p>\n<h2>5. Uncommon Goods provided relief to last minute gift buyers<\/h2>\n<p><span style=\"font-weight: 400;\">This campaign was rather \u201cuncommon\u201d&#8230; and very beautiful. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uncommon goods, in their Valentine\u2019s mail, asked people \u201cWhose heart are you aiming for?\u201d and depending upon the input (husband, wife, girlfriend etc), took them to landing pages where they could browse products aligning with their requirements. <\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaigns-5.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-7574 size-full\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaigns-5.png?resize=640%2C726&#038;ssl=1\" alt=\"Uncommon Goods\" width=\"640\" height=\"726\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaigns-5.png?zoom=2&amp;resize=660%2C749&amp;ssl=1 1320w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaigns-5.png?zoom=3&amp;resize=660%2C749&amp;ssl=1 1980w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/34171\/5-valentine-s-day-marketing-campaigns-that-ll-warm-your-heart.aspx\">Source<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this campaign, there\u2019s no mush, and yet, there is a sweet celebration of love. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of all the amazing details that have gone in this campaign, we love these two, the most:<\/span><\/p>\n<ol>\n<li>That \u201cmy own\u201d section which lets you pick gifts for yourself.<\/li>\n<li>And the \u201cexpedited shipping\u201d which delivers the gifts on time.<\/li>\n<\/ol>\n<h2><span style=\"font-weight: 400;\">6. \f<\/span>Practo #HealthyBreakups advised us to break up with unhealthy habits<\/h2>\n<p><span style=\"font-weight: 400;\">How will a healthcare company advertise on Valentine\u2019s Day? Boring educational content or safety tips? Practo, a doctor discovery app, did something delightful- <\/span><a href=\"https:\/\/twitter.com\/practo\/status\/698474843197472768?lang=en\"><span style=\"font-weight: 400;\">#HealthyBreakups<\/span><\/a><span style=\"font-weight: 400;\">! \u00a0<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaigns-6.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-7575\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaigns-6.png?resize=640%2C652&#038;ssl=1\" alt=\"practo\" width=\"640\" height=\"652\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaigns-6.png?zoom=2&amp;resize=660%2C672&amp;ssl=1 1320w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaigns-6.png?zoom=3&amp;resize=660%2C672&amp;ssl=1 1980w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">This campaign posted interesting and interactive visuals on its Facebook and Twitter page, with an aim to educate consumers on some of the unhealthy habits they should ideally break up with. With graphics involving a heartbreaking up with french fries, and a pair of lungs breaking up with a cigarette; Practo pushed a pro-health message in a creative manner that was a great fit for social media engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.crackitt.com\/explainer-videos-for-healthcare-how-to-get-it-right\/\"><span style=\"font-weight: 400;\">health-tech marketing<\/span><\/a><span style=\"font-weight: 400;\"> campaign was a huge success as Practo claims that the post reached out to over 1.4 million people on Facebook and 200k people on Twitter. They also claimed to have received over 10,000 shares on Facebook, and over 400 re-tweets on Twitter in a day. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their brilliant concept combined with the successful execution has put them in our top 7 list. <\/span><\/p>\n<h2>7. Uber took a #RomanceonDemand route<\/h2>\n<p><span style=\"font-weight: 400;\">What\u2019s common between a cab company and Valentine\u2019s Day? An Uber ride taking a couple from one place to another? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No, there\u2019s always a creative route that doesn\u2019t rely on a Google map \ud83d\ude09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uber, in 15 major US cities, transformed its mobile app from regular ride-sharing into a rose delivery service. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through their app, they gave customers a choice of requesting roses to be sent to their preferred location. Further, to make the evening even more special for the loved one, the bouquet of roses was delivered by a suited-up Uber driver with a personalized card, straight to their door. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though this romantic gesture came with a cost of $100-150, it became highly popular and also encouraged app downloads. <\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaigns-8.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-7582\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaigns-8.png?resize=640%2C479&#038;ssl=1\" alt=\"uber\" width=\"640\" height=\"479\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaigns-8.png?zoom=2&amp;resize=660%2C494&amp;ssl=1 1320w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/02\/marketing-campaigns-8.png?zoom=3&amp;resize=660%2C494&amp;ssl=1 1980w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The Romance on Demand campaign was launched on Uber\u2019s blog, via social channels with the hashtag\u00a0#romanceondemand. The company even made a delightful YouTube video that got over 13k views. This campaign for Uber aligned extremely well with its customer base. The success of the campaign can easily be measured bher many Uber taking it to other countries and running it till 2017.<\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">These marketing campaigns take creative approaches in incorporating the basic advertising element: \u201ccreating content that strikes the emotional chords\u201d. Here, they dip in the feelings of love and the cupid hits its mark, without going overboard. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such marketing approaches never lose their charm because they leave imprints on our hearts. And for any brand to be able to advertise, while keeping the spirit of love alive; that has a different appeal altogether.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For us, these campaigns belong to that category. They stand out, while still staying in the box&#8230; of love. May the love be with you!<\/span><\/p>\n<p>As for all the singles out there, why don\u2019t you try out a hen or <a href=\"https:\/\/www.stagweekends.co.uk\/\" data-wpel-link=\"ignore\">stag weekend trips<\/a> this time? Maybe Cupid will find you the love of your life on one of these adventures.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Like many other days, Valentine\u2019s invites mixed reactions. While some celebrate all the love that is in the air, others find a place to hide; to save themselves from the excessively romantic vibes, especially the ones created by mushy advertising. So it makes sense that to target a wider audience, marketers need to plan [&hellip;]<\/p>\n","protected":false},"author":109,"featured_media":7585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[37],"tags":[],"class_list":["post-7554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unconventional Valentine&#039;s Marketing: 7 Successful Campaigns<\/title>\n<meta name=\"description\" content=\"Marketers need to plan out a more creative approach to target a wider audience. One that doesn\u2019t rely on mush. Discover brilliant adverts that celebrate love.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/successful-marketing-campaigns-didnt-rely-on-mush\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unconventional Valentine&#039;s Marketing: 7 Successful Campaigns\" \/>\n<meta property=\"og:description\" content=\"Marketers need to plan out a more creative approach to target a wider audience. One that doesn\u2019t rely on mush. 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