{"id":7995,"date":"2018-03-10T01:30:06","date_gmt":"2018-03-09T20:00:06","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=7995"},"modified":"2022-10-11T15:21:29","modified_gmt":"2022-10-11T09:51:29","slug":"get-to-know-jon-mowat-author-md-of-hurricane","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/get-to-know-jon-mowat-author-md-of-hurricane\/","title":{"rendered":"Get to know Jon Mowat, Founder & MD of Hurricane"},"content":{"rendered":"
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Please introduce yourself and where you work.<\/h2>\n<\/p><\/div>\n
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\n My name is Jon Mowat and I\u2019m the MD and founder of Hurricane<\/a>, an award-winning video strategy agency, based in Bristol and London in the UK. With a background in broadcast TV and documentary filmmaking, my career has taken me round the globe making films for the likes of the BBC.
\n Now at Hurricane, I turn my decades of experience to helping brands tell their story with an effective video strategy. As a regular speaker and contributor online sharing my tips on video marketing and brand storytelling, I was invited to write a book about it.
\n \u201cVideo Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth<\/a>\u201d is out in March 2018, which provides a practical guide for marketers and brand managers to the increasingly important field of video marketing.\n <\/div>\n
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How do you think SEO has changed over the last 10 years?<\/h2>\n<\/p><\/div>\n
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\n This is a really timely question as my video agency has just celebrated its tenth anniversary. It\u2019s been an amazing journey; now we\u2019re entering a video-first future with the social media giant, Facebook saying that the channel will be all video in just a few years\u2019 time<\/a>.
\n The rise of content marketing for SEO is one of the biggest changes, and quality is the watchword here. Creating content that people want to read, watch, and share based on their search intent and where they are in the buyer cycle is a cornerstone of SEO good practice, rather than relying on keyword stuffing or a simplistic approach to link-building.
\n We\u2019re focused on video, which can really help to boost a brand\u2019s rankings with content that answers respondents\u2019 search queries in an engaging way, and shareable content which helps build quality inbound links. When done well, how-to videos are an effective method to key into the topics which target audiences are searching for. I\u2019ve made a video which explains it more fully below:
\n https:\/\/www.youtube.com\/watch?v=-8PjXFzyUIs<\/a>\n <\/div>\n
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How did you get introduced to digital marketing, more specifically SEO?<\/h2>\n<\/p><\/div>\n
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\n We were formed when YouTube was in its infancy and established ourselves when digital, and indeed video, has become ubiquitous. Although we\u2019re not an SEO agency, we have been in the heart of improving clients\u2019 search ranking using YouTube, the second biggest search engine, and by optimising video for search.\n <\/div>\n
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What are the services you provide to your clients?<\/h2>\n<\/p><\/div>\n
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\n At Hurricane we offer a full video marketing service, including strategy, creative, production, and activation. We help brands with compelling creative backed up with industry insight, planning and the latest technologies. Our work takes us across sectors working with leading brands to deliver game-changing results.\n <\/div>\n
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What strategy according to you will prevail in 2018 for SEO?<\/h2>\n<\/p><\/div>\n
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\n The introduction of visual search is a really interesting area. I\u2019m fascinated by why moving images have such an effect on us, and the advances in neuroscience and psychology involved is fascinating. It is now time to look at how we optimise for search with visuals as well as words.
\n Voice search will not dramatically change SEO in 2018, but it is worth noting that 50% of all searches will be voice by 2020 (according to comScore<\/a>). Therefore it is worth factoring in how it will affect your rankings. When thinking about voice search, it will be less about key phrases and more about conversational style questions. Video is perfect here to answer your potential Audience’s queries.
\n The strategy for SEO is the same as I argue for video marketing. It\u2019s all about using data, insight and creativity to create quality content to reach your target audience fine-tuned to the various platforms. Then it\u2019s vital to test and test to see what works to continually improve.\n <\/div>\n
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What would your advice be to people who are looking to take up digital marketing as a career choice?<\/h2>\n<\/p><\/div>\n
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\n I would advise people to get as much experience as they can in the industry. In addition to academic qualifications, it\u2019s vital to learn on the job, be enthusiastic, and willing to get stuck in.
\n I\u2019m frequently asked by our local university to give talks about video marketing and how to win your first break. It\u2019s great to meet the next generation of budding video production and marketing students, and be able to pass on my experience from an industry perspective. We\u2019re really keen at Hurricane to nurture talent; one of our own team actually started to work for us after attending one of my undergraduate talks.
\n As an author I\u2019d also recommend reading up on the subject, blog and vlog, and use social media to showcase your work and expertise in the field. Attending meet-ups and conferences is also a great way to find out more about what\u2019s going on in the industry and speak to potential employers. I wish them good luck \u2013 it\u2019s an exciting career choice!\n <\/div>\n
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Please introduce yourself and where you work. My name is Jon Mowat and I\u2019m the MD and founder of Hurricane, an award-winning video strategy agency, based in Bristol and London in the UK. With a background in broadcast TV and documentary filmmaking, my career has taken me round the globe making films for the likes […]<\/p>\n","protected":false},"author":215,"featured_media":7992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-7995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","entry"],"acf":[],"yoast_head":"\nGet to know Jon Mowat, Founder & MD of Hurricane - RankWatch Blog<\/title>\n<meta name=\"description\" content=\"Jon Mowat, Founder & MD of Hurricane, an award-winning video strategy agency based in Bristol and London in the UK. 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