{"id":8762,"date":"2018-05-14T16:16:33","date_gmt":"2018-05-14T10:46:33","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=8762"},"modified":"2024-01-12T16:45:10","modified_gmt":"2024-01-12T11:15:10","slug":"pinterest-for-seo-content-marketing","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/pinterest-for-seo-content-marketing\/","title":{"rendered":"How To Use Pinterest for SEO & Content Marketing"},"content":{"rendered":"

\"pinterest<\/a><\/p>\n

Pinterest is one of the most popular social media and content sharing platforms in the world. People use it to get new ideas and find inspiration \u2013 it is even viewed as a search engine by many. Most people stop at that \u2013 this platform has a lot of quirks and it’s hard to figure out how to use it for marketing or SEO purposes.<\/span><\/p>\n

You probably have Pinterest already, you repin the posts and enjoy looking at all those beautiful images \u2013 but you have never thought of what you could do with Pinterest to improve your own blog or website traffic.<\/span><\/p>\n

If you are a bit lost in this exciting world of pinning and finding inspiration daily on this amazing platform, here are some tips that will help you navigate and optimize your use of Pinterest.<\/span><\/p>\n

1. Make sure that you pin a lot<\/h2>\n

As the very name of the platform says \u2013 pin what sparks your interest. Not just your own pins but also other people’s pins too. It is recommended that you post new content at least five times a day. Even though that may seem like a lot it is not that hard since this can also include popular pins that you see on your board. <\/span><\/p>\n

All of this will drastically improve your Pinterest search ranking. If you repin other, popular pins to your boards, you can also put your own posts there and therefore increase their chances of being read. You can pin the same posts to multiple boards throughout the day to optimize your success on this platform.<\/span><\/p>\n

\"pinterest<\/a><\/p>\n

This community is driven by repins \u2013 this is what will increase your profile’s traffic, rather than followers and this is what you should focus on. There are a lot of things that you can do with these repins too. <\/span><\/p>\n

First of all, they offer your profile a quick boost of traffic. After you have pinned them, you can use them to write a similar article on your own blog, write a rebuttal or a supporting argument. Make sure that you pick an interesting topic that is buzz worthy to increase your chances of getting seen. <\/span><\/p>\n

You could also choose an infographic or an image that has a lot of repins and write a blog post based on that. <\/span><\/p>\n

To get the best out of this, you can employ online free services like <\/span>Elite Assignment Help<\/span><\/a> or <\/span>Via Writing<\/a>.<\/span><\/p>\n

2. Optimize your profile for SEO<\/h2>\n

This is a lot like optimizing content for Google. Do a deep search for keywords, see what people need and want to read about – see what the buzzwords are. <\/span><\/p>\n

Try the Pinterest search option and see which keywords appear first \u2013 this is the great thing about Pinterest, you can find what you need simply by searching. Register for a business account to make this even easier – you will be able to see the analytics and which keywords are the most popular.<\/span><\/p>\n

\"pinterest<\/a><\/p>\n

Your username should be catchy and short \u2013 something easy to remember \u2013 it can even include a keyword. Pay attention to your `About Me` section too, this is a great place to include keywords and attract people to you. It shouldn’t be too long but make sure that you write down everything important. <\/span><\/p>\n

You can find more tips on this by reading more on <\/span>Search Engine People<\/span><\/a> or <\/span>State of Writing<\/span><\/a>.<\/span><\/p>\n

Think like a user \u2013 things you would find appealing will most likely be what is most successful on your profile. <\/span><\/p>\n

3. Optimize your boards<\/h2>\n

When creating boards, make sure that they have a certain aesthetic appeal \u2013 they should look organized and professional. <\/span><\/p>\n

Give those boards interesting titles \u2013 this is where keywords matter the most. Sure, your board titles should have clever titles, but you also want to consider effectiveness. The best solution is to mix in a bit of both, be creative but include a keyword that matters. <\/span><\/p>\n

Again, think about what would drive you to click on the board. Images should be of high quality, posts should be helpful and the name of the board should be something that would easily attract people.<\/span><\/p>\n

You could follow a color theme for your boards if that is something that you would be interested in \u2013 remember that Pinterest has a strong aesthetic just like Instagram, images are important. You could also create boards around interesting topics, but again, make sure that it all looks professional and well placed. <\/span><\/p>\n

Boards that look good most definitely receive more traffic but the titles of the boards are a key to being successful on Pinterest \u2013 the better your title the more people will visit your profile and the better you`ll rank on this platform. Do a search for most used keywords in your field \u2013 you`ll find it helpful.’ says Emma Myers, an SEO manager at <\/span>UK Service Reviews<\/span><\/a>.<\/span><\/p>\n

4. Optimize your pins<\/h2>\n

In addition to optimizing your profile and your boards, you should also make sure to optimize your pins.<\/p>\n

Firstly, you should write great content on your blog or website. Make it interesting and related to some of your boards \u2013 keep in mind that you should proofread your blog post. Grammar and spelling mistakes will repulse readers. If you are unsure that you can do this yourself, employ some of the online free services like <\/span>AcademAdvisor<\/span><\/a> and <\/span>Student Writing Services<\/span><\/a>.<\/span><\/p>\n

Use appealing pictures with your content and pick the best one for your pin. When writing the pin description, you can also use the keywords that are related to your pin. The pin description is one of the most important parts of the whole platform. This ranks really well on the search engines and will get you more traffic. <\/span><\/p>\n

‘ One of the best things you can do is write a compelling description. This will drive people to click on your pin and get you more traffic on your website as a result. What you can do to make it compelling is to make it short but catchy \u2013 like a hook at the beginning of a novel. ‘ said Michael Trent, a content writer at <\/span>Best British Essays<\/span>.<\/span><\/p>\n

5. Use Pinterest Analytics wisely<\/h2>\n

This is one of the best features of Pinterest \u2013 it has free analytics. You can get this easily simply by applying for a business account. There are paid and free tools on Pinterest that can help you a lot when it comes to the SEO optimizing.<\/p>\n

\"pinterest<\/a><\/p>\n

PinLeague is an analytics tool that will allow you to view the popularity of your pins and track your images. This can help you evaluate which are your most popular pins and content. Content on Pinterest receives a lot of repins or shares \u2013 more than on any other platform, as the pins get repined and repined again. This could potentially get you a lot of website traffic. <\/span><\/p>\n

Format your content properly to optimize the content that you write \u2013 there are free tools for this like <\/span>Elite Assignment Help<\/span><\/a>.<\/span><\/p>\n

Conclusion<\/h2>\n

When it comes to optimizing Pinterest for SEO and content marketing, there are both simple steps and complicated ones. What you can do is write good content and get involved with influencers on this platform \u2013 share other user’s pins and pins on topics that are popular. Shape your entire profile and your boards so that they can attract people and grow traffic on both your profile and your website.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Pinterest is one of the most popular social media and content sharing platforms in the world. People use it to get new ideas and find inspiration \u2013 it is even viewed as a search engine by many. Most people stop at that \u2013 this platform has a lot of quirks and it’s hard to figure […]<\/p>\n","protected":false},"author":25484,"featured_media":8763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[25,32,29],"tags":[],"class_list":["post-8762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-basic-seo","category-content-marketing","category-social-media","entry"],"acf":[],"yoast_head":"\n5 Ways To Use Pinterest for SEO & Content Marketing<\/title>\n<meta name=\"description\" content=\"Pinterest is one of the most popular social media & content-sharing platforms in the world. 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