{"id":8771,"date":"2018-05-15T14:40:00","date_gmt":"2018-05-15T09:10:00","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=8771"},"modified":"2023-07-17T15:15:15","modified_gmt":"2023-07-17T09:45:15","slug":"marketing-and-sales-to-improve-customer-experience","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/","title":{"rendered":"How to Bring Marketing and Sales Together To Improve the Customer Experience"},"content":{"rendered":"

\"marketing<\/a><\/p>\n

In the world of profitable business, there are obvious things people are aware of. These are the things that help drive growth and earn a good profit for the business. Regardless of the type and size of the business, <\/span>however<\/span><\/i>, there is one most important thing to care about – selling! Sales are what grow a business. <\/span>Sales earn a business its profit<\/span><\/a> and are exactly what let the customers know more about your products\/services. Then there\u2019s the right marketing, without which a business would be unable to effectively sell. There aren\u2019t many people in the business world today who know the precise difference between the two, i.e. <\/span>what is sales and what is marketing<\/span><\/a>.<\/span> So, what is the major differentiating factor? <\/span><\/p>\n

Sales <\/b><\/em>and <\/span>Marketing<\/b><\/em> are closely-linked and their mutual goal is to generate revenue. The difference isn\u2019t significant for either small or mid-level firms, but it does matter to most large-level firms. These businesses allow for room to invest in and adjust teams big enough to work on each of these two separate areas. Keeping all this in mind, there has been a significant shift in how the sales and marketing dynamic is changing. The ever-decreasing gap between the two grows smaller every day. Most would say it boils down to a single factor: <\/span>Customer Experience<\/b><\/em>, but at the end of the day, any business\u2019s primary focus is to have happy customers. <\/span><\/p>\n

So,<\/b> why do the marketing and sales teams need to collaborate? <\/b><\/em>\u00a0The answer is simple but very important. Customer needs have shifted drastically in the past couple of years. <\/span>What millennials want today<\/span><\/a> and are willing to pay for, is nowhere near what Gen X or Gen Y would even consider investing in or needing! The question then becomes – how do we make the collaboration between marketing and sales even better to provide the best customer experience possible? The answer? There are a billion different ways to do it but today, we\u2019re going to tell you about just a few of them: <\/span><\/p>\n

1. Transparency and Innovation: The Foundation of Marketing & Sales Collaboration<\/h2>\n

Action taken by one department is extremely important and noteworthy for the other department to know and rely upon! Visibility and work clarity between the teams are vital for success. They unite and the innovation that drives the merger is what matters to the customer. For example, let\u2019s look at famous tool-maker, <\/span>Stanley Black & Decker<\/span><\/a>. <\/span><\/p>\n

Their teams have been on the edge of making their product experience better. You ask, \u201cHow can buying and using tools be related to a better customer experience?\u201d It\u2019s because they are creating innovative ways to do it. Their latest tools have incorporated SOS buttons, for when there\u2019s an emergency while using any of their tools.<\/p>\n

This is exactly the kind of innovation and dedication towards a better customer experience that helps grow a business. <\/span><\/p>\n

2. Make Sales like a Customer and Work with Sales<\/h2>\n

This may seem odd, but it actually makes complete sense. Today\u2019s business leaders have abilities that didn\u2019t exist a few years back. They can, if tread upon carefully, impact their growth in the best ways possible. <\/span>View your sales as your customer.<\/b><\/em><\/p>\n

From a marketing perspective, businesses need to ensure they get help from their sales teams to make their sales numbers possible. Extending a helping hand to the sales team using today\u2019s technological advancements, would make a significant difference. <\/span><\/p>\n

\"marketing<\/a><\/p>\n

Consider the example of <\/span>Acquire<\/a>, a subscription-based service. They adhere to the perfect business model for helping customers experience a unique, personalized touch to their purchase. The sales team who sells the products doesn\u2019t finish the deal but instead begins creating new pipelines to use those sales to market existing (or new) products. In turn, this creates a more mature, advanced marketing pipeline for delivering sales. <\/span><\/p>\n

3. Deliver Better Value to Create Customer Relationships<\/h2>\n

Today\u2019s young business leaders have the very same question: How can our products and services <\/span>add customer value? <\/span><\/a><\/p>\n

One way is with using \u2018permission marketing\u2019, i.e. taking your customers\u2019 permission to market additional features about your products\/services in such a way that they experience a business\u2019 true value! <\/span><\/p>\n

Consider the example of the <\/span>Fitbit<\/span><\/a>. \u00a0This device allows users to purchase their products through excellent marketing gimmicks and strategies. They increase sales by improving the marketing of their existing products. For their existing customers, they use the \u2018permission marketing\u2019 strategy to ask the permission of their customers to track their regular health data (number of steps walked, number of stairs climbed, etc.). This allows the company to provide better experiences by adding more <\/span>value<\/em>. <\/b><\/p>\n

4. Creating Customers for Life<\/h2>\n

Every business wants to keep its existing customers for life! <\/span>Loyalty<\/b><\/em> is a noteworthy factor in this regard. <\/span>Apple<\/span><\/a> is the perfect example of this strategy. <\/span><\/p>\n

Apple is a brand being driven and run by \u201cBrand Loyalists\u201d. Despite it being costlier, having less available features, more-value kind of company, Apple provides an experience that creates bonds strong enough to sustain it. Not many consumers in the market today shift from Apple products once they\u2019ve used them. The reason? Apple provides a <\/span>Customer Experience <\/b><\/em>that is unmatched! <\/span><\/p>\n

5. Insight, not Data<\/h2>\n

Today\u2019s world is about how businesses are driven by data, how data is the future of everything, and how the right data can take your business to the next level. But not many know that it isn\u2019t just bland data that can help your business grow into something substantial. <\/span><\/p>\n

\"marketing<\/a><\/p>\n

The idea of <\/span>understanding<\/i><\/b> and <\/span>perceiving<\/i><\/b> that data makes the difference. Understanding the right data can lead to the marketing team publishing the right set of campaigns for the exact people they wish to target. Such targets can lead to stronger and more tightly-knit sales funnels. <\/span><\/p>\n

Conclusion<\/h2>\n

To summarize, if a business is not innovative and advancing in the right direction, it won\u2019t be long before it\u2019s on the verge of extinction. Your business must be an agent of change, constantly innovating, constantly changing, constantly pushing the boundaries. \u00a0If it\u2019s not, then it\u2019s going to be obsolete in 5-10 years. Connect with your customers, provide them with a personalized experience, with the right marketing strategies, and in turn, it will drive better sales. This is the only way to link today\u2019s marketing and sales teams so as to drive a more profound & strong business resulting in better profits! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In the world of profitable business, there are obvious things people are aware of. These are the things that help drive growth and earn a good profit for the business. Regardless of the type and size of the business, however, there is one most important thing to care about – selling! Sales are what grow […]<\/p>\n","protected":false},"author":53,"featured_media":8774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rankwatch","entry"],"acf":[],"yoast_head":"\nBring Marketing & Sales Together: Boost Customer Experience<\/title>\n<meta name=\"description\" content=\"Discover how you can make the collaboration between the marketing and sales team even better to provide the best customer experience possible in 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bring Marketing & Sales Together: Boost Customer Experience\" \/>\n<meta property=\"og:description\" content=\"Discover how you can make the collaboration between the marketing and sales team even better to provide the best customer experience possible in 2022.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/sawaram.suthar\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-15T09:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-17T09:45:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/05\/if_sale-shopping-bag_532795.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sawaram Suthar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/sawarams\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sawaram Suthar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/\"},\"author\":{\"name\":\"Sawaram Suthar\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/98efb922870dd8e42a165f76e90f5faa\"},\"headline\":\"How to Bring Marketing and Sales Together To Improve the Customer Experience\",\"datePublished\":\"2018-05-15T09:10:00+00:00\",\"dateModified\":\"2023-07-17T09:45:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/\"},\"wordCount\":1090,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/05\/if_sale-shopping-bag_532795.png?fit=512%2C512&ssl=1\",\"articleSection\":[\"RankWatch\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/\",\"name\":\"Bring Marketing & Sales Together: Boost Customer Experience\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/05\/if_sale-shopping-bag_532795.png?fit=512%2C512&ssl=1\",\"datePublished\":\"2018-05-15T09:10:00+00:00\",\"dateModified\":\"2023-07-17T09:45:15+00:00\",\"description\":\"Discover how you can make the collaboration between the marketing and sales team even better to provide the best customer experience possible in 2022.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/05\/if_sale-shopping-bag_532795.png?fit=512%2C512&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/05\/if_sale-shopping-bag_532795.png?fit=512%2C512&ssl=1\",\"width\":512,\"height\":512,\"caption\":\"marketing and sales to improve customer experience\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Bring Marketing and Sales Together To Improve the Customer Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/98efb922870dd8e42a165f76e90f5faa\",\"name\":\"Sawaram Suthar\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/568646f6703e5ebe523a10c54e7798f9?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/568646f6703e5ebe523a10c54e7798f9?s=96&d=blank&r=g\",\"caption\":\"Sawaram Suthar\"},\"description\":\"Sawaram Suthar is head of marketing at Acquire, a multichannel customer communication platform and also a founder of Jagat Media & TheNextScoop. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy.\",\"sameAs\":[\"https:\/\/www.facebook.com\/sawaram.suthar\",\"https:\/\/www.linkedin.com\/in\/sawaramsuthar\/\",\"https:\/\/x.com\/https:\/\/twitter.com\/sawarams\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/sawaram-suthur\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bring Marketing & Sales Together: Boost Customer Experience","description":"Discover how you can make the collaboration between the marketing and sales team even better to provide the best customer experience possible in 2022.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/","og_locale":"en_US","og_type":"article","og_title":"Bring Marketing & Sales Together: Boost Customer Experience","og_description":"Discover how you can make the collaboration between the marketing and sales team even better to provide the best customer experience possible in 2022.","og_url":"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_author":"https:\/\/www.facebook.com\/sawaram.suthar","article_published_time":"2018-05-15T09:10:00+00:00","article_modified_time":"2023-07-17T09:45:15+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/05\/if_sale-shopping-bag_532795.png","type":"image\/png"}],"author":"Sawaram Suthar","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/sawarams","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Sawaram Suthar","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/"},"author":{"name":"Sawaram Suthar","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/98efb922870dd8e42a165f76e90f5faa"},"headline":"How to Bring Marketing and Sales Together To Improve the Customer Experience","datePublished":"2018-05-15T09:10:00+00:00","dateModified":"2023-07-17T09:45:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/"},"wordCount":1090,"commentCount":1,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/05\/if_sale-shopping-bag_532795.png?fit=512%2C512&ssl=1","articleSection":["RankWatch"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/","url":"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/","name":"Bring Marketing & Sales Together: Boost Customer Experience","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/05\/if_sale-shopping-bag_532795.png?fit=512%2C512&ssl=1","datePublished":"2018-05-15T09:10:00+00:00","dateModified":"2023-07-17T09:45:15+00:00","description":"Discover how you can make the collaboration between the marketing and sales team even better to provide the best customer experience possible in 2022.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/05\/if_sale-shopping-bag_532795.png?fit=512%2C512&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/05\/if_sale-shopping-bag_532795.png?fit=512%2C512&ssl=1","width":512,"height":512,"caption":"marketing and sales to improve customer experience"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/marketing-and-sales-to-improve-customer-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Bring Marketing and Sales Together To Improve the Customer Experience"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/98efb922870dd8e42a165f76e90f5faa","name":"Sawaram Suthar","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/568646f6703e5ebe523a10c54e7798f9?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/568646f6703e5ebe523a10c54e7798f9?s=96&d=blank&r=g","caption":"Sawaram Suthar"},"description":"Sawaram Suthar is head of marketing at Acquire, a multichannel customer communication platform and also a founder of Jagat Media & TheNextScoop. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy.","sameAs":["https:\/\/www.facebook.com\/sawaram.suthar","https:\/\/www.linkedin.com\/in\/sawaramsuthar\/","https:\/\/x.com\/https:\/\/twitter.com\/sawarams"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/sawaram-suthur\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/05\/if_sale-shopping-bag_532795.png?fit=512%2C512&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/8771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/53"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=8771"}],"version-history":[{"count":5,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/8771\/revisions"}],"predecessor-version":[{"id":8780,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/8771\/revisions\/8780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/8774"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=8771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=8771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=8771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}