{"id":8782,"date":"2018-05-16T11:33:25","date_gmt":"2018-05-16T06:03:25","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=8782"},"modified":"2024-01-12T19:41:16","modified_gmt":"2024-01-12T14:11:16","slug":"social-signals-for-seo-rankings","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/social-signals-for-seo-rankings\/","title":{"rendered":"The Role of Social Signals for SEO Rankings"},"content":{"rendered":"

\"social<\/a><\/p>\n

How do you evaluate the success of a specific piece of website content? How can you tell if your last blog post was successful? The pins, likes, shares, or views you get through social media websites certainly give you some hints. Those are the so-called social signals. <\/span><\/p>\n

When the <\/span>social media followers<\/span><\/a> talk about your brand, they are creating a positive social proof. That drives purchasing decisions. But how are these social signals affecting your SEO rankings? Will your website start reaching the higher positions in Google search results if you start getting more attention from your social media presence? It most certainly will.<\/span><\/p>\n

If you perceived social media merely as an audience acquisition channel, it\u2019s time to change your viewpoint. Your marketing efforts on those platforms have a direct impact on your search engine optimization results. <\/span><\/p>\n

Understanding Social Signals<\/h2>\n

Traditionally, SEO practices are related to keywords, backlinks, and anchor text links. Google algorithm updates, however, are forcing webmaster to constantly shift their practices. Currently, the search engine is focused on providing <\/span>relevance<\/span><\/i> to its users. John Mueller, Google Webmaster, confirmed that.<\/span><\/p>\n