{"id":8933,"date":"2018-06-07T11:31:46","date_gmt":"2018-06-07T06:01:46","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=8933"},"modified":"2023-05-29T11:05:10","modified_gmt":"2023-05-29T05:35:10","slug":"how-to-use-content-and-social-media-to-increase-your-online-visibility-and-drive-more-sales","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/how-to-use-content-and-social-media-to-increase-your-online-visibility-and-drive-more-sales\/","title":{"rendered":"How to Use Content and Social Media to Increase Your Online Visibility and Drive More Sales"},"content":{"rendered":"\r\n
\r\n
\"content<\/a><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

More content on the web.\u00a0<\/span>More social media posts.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Cutting through the digital marketing noise <\/span>has become one of the top <\/span>challenges<\/span> nowadays.<\/span><\/p>\r\n\r\n\r\n\r\n

But you can still find a way to break through.<\/span><\/p>\r\n\r\n\r\n\r\n

What is the solution?<\/strong><\/em><\/p>\r\n\r\n\r\n\r\n

Creating content and promoting it on social media is a proven strategy to succeed.\u00a0<\/span>Ok, but why is it so effective? <\/span><\/p>\r\n\r\n\r\n\r\n

In this digital age we live in, people are wary of ads, so they use ad-blockers. Also, they can just leave the website if the ads are annoying.<\/span><\/p>\r\n\r\n\r\n\r\n

It is said nearly half of Millennials use ad-blockers<\/a><\/span>\u00a0and\u00a0Generation Z<\/a><\/span>\u00a0also avoid ads.<\/span><\/p>\r\n\r\n\r\n\r\n

So, on the web, content is that much more important. Website owners have to earn the attention of consumers and find a way to genuinely engage their audience.<\/span><\/p>\r\n\r\n\r\n\r\n

People don\u2019t like to be sold after you\u2019ve been on the site for only 5 seconds. Simply throwing ads will not get it done.<\/span><\/p>\r\n\r\n\r\n\r\n

So, what to do instead?<\/span><\/p>\r\n\r\n\r\n\r\n

Publishing content based on the interest of your audience, whether blog, video or podcast, offers far more value.<\/span><\/p>\r\n\r\n\r\n\r\n

The more helpful, entertaining or informative your content is, the more value it offers to your audience. <\/span><\/p>\r\n\r\n\r\n\r\n

According to Content Marketing Institute<\/a>, Content marketing offers three times the leads\u00a0<\/strong><\/em>of traditional marketing, while costing around 62% less.<\/strong><\/em><\/span><\/p>\r\n\r\n\r\n\r\n

Content Is an Asset<\/h2>\r\n\r\n\r\n\r\n

Let\u2019s say you are a professional photographer and made a video tutorial for beginner photographers and uploaded it to YouTube five years ago. Now five years later there is a great chance that video is still popular today. Some things never get old and still serves the purpose.<\/span><\/p>\r\n\r\n\r\n\r\n

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\"content<\/a><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

And don\u2019t forget. It\u2019s not just content you created. Things like customer reviews can become content if you have many of those. It actually is even more valuable because it\u2019s a social proof. <\/span><\/p>\r\n\r\n\r\n\r\n

Generate Content Ideas Based on Your Audience\u2019s Needs and Wants<\/h2>\r\n\r\n\r\n\r\n

So, the great content can stand the test of time. But it will be useless if your content serves no purpose to people out there.<\/span><\/p>\r\n\r\n\r\n\r\n

So, how do you create content that you know your audience is going to love? I can think of three different types of content people are hungry for.<\/span><\/p>\r\n\r\n\r\n\r\n

Of course, there are other popular blogging topics<\/a>, but these are common ones.<\/span><\/p>\r\n\r\n\r\n\r\n

Passion, Entertainment<\/h3>\r\n\r\n\r\n\r\n

It could be sports like golf, art, music, cooking, car, DIY or any hobbies where people spend money to improve their crafts. They are passionate and totally dedicated to it. Tutorials on how to improve something are usually popular for this type of content. <\/span><\/p>\r\n\r\n\r\n\r\n

Educational\/Informative Content<\/h3>\r\n\r\n\r\n\r\n

We all want to learn something to enrich our lives whether for career or just personal satisfaction.<\/span><\/p>\r\n\r\n\r\n\r\n

You can create content in every imaginable category: writing, web design, programming, photography, exercise, cooking, any sports and the list goes on and on. <\/span><\/p>\r\n\r\n\r\n\r\n

Problem Solving<\/h3>\r\n\r\n\r\n\r\n

Health, Wealth and Love are humans\u2019 basic needs. Problems in these categories are more serious than, say, how to improve golf swing.<\/span><\/p>\r\n\r\n\r\n\r\n

People looking for serious relationships. How to make more money. How to lose weight, How to prevent hair loss, etc.<\/span><\/p>\r\n\r\n\r\n\r\n

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\"content<\/a><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

I simplified quite a bit, but the most content you find out there falls into one of these categories: entertain, educate or problem-solving<\/strong><\/em>. Of course, some are the mix of these.<\/span><\/p>\r\n\r\n\r\n\r\n

But how do you know what kind of problems people are having? <\/span><\/p>\r\n\r\n\r\n\r\n

For that, you need to listen to what questions people are asking. On these sites, people are asking all kinds of questions when they are having problems or seeking advice. <\/span><\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. Quora<\/span><\/li>\r\n
  2. Yahoo Answers<\/span><\/li>\r\n
  3. Reddit<\/span><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

    Related:\u00a0Why Should You Add Quora To Your Marketing Strategies?<\/a><\/span><\/p>\r\n\r\n\r\n\r\n

    These sites are great places to get ideas. Some of the questions you see on these sites are very naive, but don\u2019t we always have questions we want to ask someone but feel too embarrassed? \u00a0We all do.<\/span><\/p>\r\n\r\n\r\n\r\n

    If you are an expert who can answer questions like that, these are great sites to find topics. \u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

    Distribute Content and Promote Yourself<\/h2>\r\n\r\n\r\n\r\n

    So, you\u2019ve written a blog post or created a video and are thinking heavy lifting is done. Now you can sit back and relax, right?<\/span><\/p>\r\n\r\n\r\n\r\n

    Wait… not so fast.<\/span><\/p>\r\n\r\n\r\n\r\n

    Once you\u2019ve created content, it\u2019s time to put it out there so that people will discover you.<\/span><\/p>\r\n\r\n\r\n\r\n

    Just like bands need a venue to play their music and also need a record company or label that promotes their music, you need a platform to promote your content. <\/span><\/p>\r\n\r\n\r\n\r\n

    Without them, you will become the world\u2019s greatest basement band nobody has ever heard!<\/span><\/p>\r\n\r\n\r\n\r\n

    \r\n
    \"content<\/a><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

    Luckily, for content creators, there are different places where you can promote your content without a record deal.<\/span><\/p>\r\n\r\n\r\n\r\n

      \r\n
    1. Social Media<\/span><\/li>\r\n
    2. Email Marketing<\/span><\/li>\r\n
    3. SEO<\/span><\/li>\r\n
    4. SMS Marketing<\/span><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

      While Email marketing, SEO, and SMS marketing require a little bit of technical knowledge to get started,\u00a0social media marketing<\/a><\/span>\u00a0is relatively easy to start, although you need to use it strategically.<\/span><\/p>\r\n\r\n\r\n\r\n

      Everyone from business owners, social media influencers, well-known bloggers to regular consumers alike hang out on social media, so you also want to be out there to promote your business and develop relationships with them. <\/span><\/p>\r\n\r\n\r\n\r\n

      Having great products or services alone is not enough. You need to be out there regularly marketing yourself and let people know about your business.<\/span><\/p>\r\n\r\n\r\n\r\n

      It\u2019s hard to get organic traffic to every one of your blog posts, so that\u2019s where social media can come in and help. <\/span><\/p>\r\n\r\n\r\n\r\n

      Create Positive Brand Awareness and Build Trust on Social Media<\/h2>\r\n\r\n\r\n\r\n

      Pretty much anything you do on the web can influence your online reputation, especially on social media.<\/span><\/p>\r\n\r\n\r\n\r\n

      So, be careful what you say on social media because it could hurt your brand\u2019s reputation<\/a><\/span>\u00a0if you don\u2019t do it carefully.<\/span><\/p>\r\n\r\n\r\n\r\n

      According to ISPO News<\/a><\/span>, <\/span>90% of all purchasing decisions are made subconsciously. So, consumers are influenced by brand images and they can have a big impact in the minds of consumers.<\/span><\/p>\r\n\r\n\r\n\r\n

      \r\n
      \"content<\/a><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n

      If your business is new, you need to lay the foundation first. Create compelling content that people are going to enjoy. Prove your worth by offering something upfront. And most of all, be helpful to others. <\/span><\/p>\r\n\r\n\r\n\r\n

      Building trust on the internet can take a while and it\u2019s a big piece of the puzzle. But equally important is the design of your website and copywriting.<\/span><\/p>\r\n\r\n\r\n\r\n

      Putting the Pieces of the Puzzle Together<\/b><\/h2>\r\n\r\n\r\n\r\n

      So, you\u2019ve been consistently creating great content and there is a decent traffic. <\/span><\/p>\r\n\r\n\r\n\r\n

      More and more people have started noticing your brand and you want to turn those visitors into customers. But your website can make or break an impression of visitors.<\/span><\/p>\r\n\r\n\r\n\r\n

      Copywriting and Web Design<\/h2>\r\n\r\n\r\n\r\n

      I am simplifying it again, but I think there are two elements that affect visitors\u2019 behavior on your site.<\/span><\/p>\r\n\r\n\r\n\r\n

      UX (user experience)<\/strong><\/em>\u00a0is an important part of the website. Here are the few things you need to keep in mind.<\/span><\/p>\r\n\r\n\r\n\r\n

        \r\n
      1. Are visitors able to navigate your site easily?<\/span><\/li>\r\n
      2. Does the site load fast?<\/span><\/li>\r\n
      3. Is your site mobile optimized?<\/span><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

        On the web people are not patient, especially on mobiles, so do make sure everything is organized.<\/span><\/p>\r\n\r\n\r\n\r\n

        Your copywriting skills also come into play. If your copy is boring or sentences are too long and hard to read, visitors will leave the site quickly.<\/span><\/p>\r\n\r\n\r\n\r\n

        Talk about how you can help your clients. Don\u2019t go on and on talking about yourself although that might be important. Always put your customers first.<\/span><\/p>\r\n\r\n\r\n\r\n

        It\u2019s important to:<\/span><\/p>\r\n\r\n\r\n\r\n

          \r\n
        1. Use Simple, easy-to-understand language<\/span><\/li>\r\n
        2. Speak to emotions<\/span><\/li>\r\n
        3. Use effective CTAs (call to action)<\/span><\/li>\r\n
        4. Not to be manipulative<\/span><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

          Final Thoughts<\/h2>\r\n\r\n\r\n\r\n

          Whether informative articles, beautiful photos or entertaining videos, you want to let your content do the talking if you want to grab the attention of visitors.<\/span><\/p>\r\n\r\n\r\n\r\n

          If you can do that consistently, they will become regular visitors and loyal customers. Then sales will follow.<\/span><\/p>\r\n\r\n\r\n\r\n

          Are you creating great content that earns people\u2019s trust? Creating quality content consistently requires dedication, but it\u2019s all worthwhile.<\/span><\/p>\r\n","protected":false},"excerpt":{"rendered":"

          More content on the web.\u00a0More social media posts.\u00a0 Cutting through the digital marketing noise has become one of the top challenges nowadays. But you can still find a way to break through. What is the solution? Creating content and promoting it on social media is a proven strategy to succeed.\u00a0Ok, but why is it so […]<\/p>\n","protected":false},"author":198,"featured_media":8934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[32,29],"tags":[],"class_list":["post-8933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-social-media","entry"],"acf":[],"yoast_head":"\nHow to Use Content and Social Media to Increase Your Online Visibility and Drive More Sales - RankWatch Blog<\/title>\n<meta name=\"description\" content=\"Discover how to increase your online visibility and drive more sales by creating and promoting content on social media. 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