{"id":8944,"date":"2018-06-07T15:46:03","date_gmt":"2018-06-07T10:16:03","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=8944"},"modified":"2023-05-29T11:02:44","modified_gmt":"2023-05-29T05:32:44","slug":"how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/","title":{"rendered":"How To Prepare Your Business For Mobile First Indexing If You Haven\u2019t Already"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Consumer habits have changed in the way people search for knowledge and services and with this comes a change in user experience. Ever since the growth of smartphones, more and <\/span>more users are beginning to use their phones<\/span><\/a> for searches on-the-go as they steer away from lounging about at home and using their normal desktop computer\/laptop. As a result, businesses are being rewarded for putting mobile-first.<\/span><\/p>\n

This is an initiative introduced by Google, the ruler of search, with the idea that websites, in general, should be looking to optimize their mobile site, making it responsive with on the go devices, loaded with <\/span>AMP pages<\/span><\/a>, amongst other elements that be further detailed later in the article. Essentially, if a business optimizes their mobile website correctly then they\u2019re likely to gain higher rankings in the search results with the potential to gain higher CTR\u2019s and larger traffic numbers.<\/span><\/p>\n

\"mobile<\/a><\/p>\n

In this article, it\u2019ll be outlined the best ways to optimize your business for mobile-first indexing and how to make sure that you can make the most of potential increase in traffic. Before we get into this though, it may be worth looking into exactly why it\u2019s important for your business needs.<\/p>\n

Mobile is now the priority for users<\/h2>\n

Smartphones are devices that literally allows you to do almost anything at your fingertips. Since their release, more users are choosing to use their mobile phones to deal with their everyday needs. Using online services is a common feature for mobile users, where they\u2019ve now become ahead of the game compared to desktop and other connected devices. There\u2019s been a large increase in the website traffic coming from mobile devices as web searches continue to rise from them.<\/span><\/p>\n

This hasn\u2019t eluded businesses though as they\u2019re looking to increase their spend on digital search, increasing it year on year as it becomes a major factor in business gaining traffic to their website. Because of this, Google has reacted by prioritizing the shift from desktop to mobile search, and it\u2019s no surprise considering the numbers related to it. <\/span><\/p>\n

In detail, what is mobile first indexing?<\/h2>\n

So, for decades Google used desktop searches as the main version for their indexing and ranking systems. The content of a page was only considered through the desktop version that a business produced for Google. This meant that there were issues for mobile users looking to access the website on the go. For example, the page may not load quick enough due to large images files on the site, or the desktop version of the site would appear on the mobile making it hard to use. Now that\u2019s all changing.<\/span><\/p>\n

Mobile-first indexing means that the mobile version of the page for indexing and ranking will now be the <\/span>priority<\/span><\/a>. This is so mobile users can have a better experience from search results since it\u2019s the more dominant device compared to the others. Google uses a single index to rank their websites and will now only crawl mobile versions of a website with it less likely to crawl the desktop versions.<\/span><\/p>\n

\"mobile<\/a><\/p>\n

This is why it\u2019s important that businesses consider the factors to rank well for mobile websites, as it\u2019s likely if you\u2019re not optimized then you may as well not even exist as a business. The fight to appear on the first page of mobile search results is a must.<\/span><\/p>\n

How can I make sure my site is ready for it?<\/h2>\n

Serve the same content across all devices<\/h3>\n

Google has advised that you should be able to publish the same content across all the devices. This will include any content that you have on your websites like the pages, links, and features. The difference you\u2019d have with this is that the way the content is presented may be slightly different, this is so that the content can fit with the format of the device. This is more commonly known as a <\/span>responsive design<\/span><\/a>. This is so users can find it easier to engage with your content on a tablet or mobile device. You just need to make sure that the content you have on the website remains something that fits a users need and includes quality videos and images.<\/span><\/p>\n

Register your mobile site in Google Search Console<\/h3>\n

It\u2019s probably certain that you\u2019ve registered your site on Google Search Console so this part should be pretty straightforward. All you\u2019d need to do is go to the site and add the mobile version or verify it if you\u2019ve already got it registered. Google provides <\/span>instructions<\/span><\/a> on how you can do this. Just make sure it\u2019s done so Google is able to crawl your mobile version correctly!<\/span><\/p>\n

Don\u2019t use Flash<\/h3>\n

Whatever you do, try not to incorporate content that requires Flash on to your mobile website. Mobile devices aren\u2019t able to support Flash installation, so if you do have it the chances are no one\u2019s going to be able to engage with the content. The bot that Google uses for smartphones would be connecting with your website like a mobile user would. So, it wouldn\u2019t be able to install Flash the same way a mobile user wouldn\u2019t be able to. Instead, if you have an in-house web\/<\/span>app developer<\/span><\/a> try to explore different avenues than using flash. If you work alone or are a small company that doesn\u2019t have developers, there\u2019s plenty of resources online that help with implementing the alternatives to flash. It\u2019s possible for alternative markups to be used to replace flash now that there have been developments in coding through HTML and Javascript. <\/span><\/p>\n

Keep your information concise and straightforward<\/h3>\n

Let\u2019s face it. Although smartphones have changed in screen size over time, there\u2019s no way they\u2019re going to end up the size of a desktop computer that you can easily carry about with you. For a consumer to engage with your website well, you want to make sure you provide them with a great user experience. Long scrolls on a mobile website can be tedious and time-consuming for a user so aim to condense as much as possible but making sure that content remains consistent. There are ways you can overcome this if you find it difficult:<\/span><\/p>\n

    \n
  1. Apply the main and prominent navigations at the top of the website<\/span><\/li>\n
  2. Provide a search feature for users so they can find what they\u2019re looking for quickly through your website<\/span><\/li>\n
  3. Call to actions should appear bold and obvious for the user on the homepage<\/span><\/li>\n
  4. Additional features like a live chat button should be made clearly visible when the page first loads<\/span><\/li>\n<\/ol>\n

    Conclusion<\/h2>\n

    Mobile-first indexing should be the main priority for your business and something that shouldn\u2019t be delayed to act upon. SEO, in general, should be a big part of your business, with <\/span>strategies<\/span><\/a> that are already in place. If you leave this too late, soon enough you\u2019ll find that your business ceases to exist because users are unable to discover you through search engines. Like the punchline for a common SEO, joke points out if you want to find the best place to bury a dead body do it on the second page of Google. You don\u2019t exactly want your business to be dead now, would you? Hopefully, the points made in this article will provide you with the relevant information to make sure you\u2019re ready.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Consumer habits have changed in the way people search for knowledge and services and with this comes a change in user experience. Ever since the growth of smartphones, more and more users are beginning to use their phones for searches on-the-go as they steer away from lounging about at home and using their normal desktop […]<\/p>\n","protected":false},"author":25519,"featured_media":15412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[35],"tags":[],"class_list":["post-8944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-optimization","entry"],"acf":[],"yoast_head":"\nHow To Prepare Your Business For Mobile First Indexing If You Haven\u2019t Already - RankWatch Blog<\/title>\n<meta name=\"description\" content=\"Mobile First Indexing is an initiative introduced by Google with the idea that websites, in general, should be looking to optimize their mobile site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Prepare Your Business For Mobile First Indexing If You Haven\u2019t Already - RankWatch Blog\" \/>\n<meta property=\"og:description\" content=\"Mobile First Indexing is an initiative introduced by Google with the idea that websites, in general, should be looking to optimize their mobile site.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-07T10:16:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-29T05:32:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/06\/Banner-Image-21-1-e1593067295854.png\" \/>\n\t<meta property=\"og:image:width\" content=\"359\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jamie Costello\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Costello\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/\"},\"author\":{\"name\":\"Jamie Costello\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/41d3ff39130747294c7f84366638b325\"},\"headline\":\"How To Prepare Your Business For Mobile First Indexing If You Haven\u2019t Already\",\"datePublished\":\"2018-06-07T10:16:03+00:00\",\"dateModified\":\"2023-05-29T05:32:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/\"},\"wordCount\":1261,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/06\/Banner-Image-21-1-e1593067295854.png?fit=359%2C200&ssl=1\",\"articleSection\":[\"Mobile Optimization\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/\",\"name\":\"How To Prepare Your Business For Mobile First Indexing If You Haven\u2019t Already - RankWatch Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/06\/Banner-Image-21-1-e1593067295854.png?fit=359%2C200&ssl=1\",\"datePublished\":\"2018-06-07T10:16:03+00:00\",\"dateModified\":\"2023-05-29T05:32:44+00:00\",\"description\":\"Mobile First Indexing is an initiative introduced by Google with the idea that websites, in general, should be looking to optimize their mobile site.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/06\/Banner-Image-21-1-e1593067295854.png?fit=359%2C200&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/06\/Banner-Image-21-1-e1593067295854.png?fit=359%2C200&ssl=1\",\"width\":359,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Prepare Your Business For Mobile First Indexing If You Haven\u2019t Already\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/41d3ff39130747294c7f84366638b325\",\"name\":\"Jamie Costello\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6ec32a9be50fd49372fff00ef2981856?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6ec32a9be50fd49372fff00ef2981856?s=96&d=blank&r=g\",\"caption\":\"Jamie Costello\"},\"description\":\"Jamie Costello is a student and freelance writer. His topics of interest revolve around technology and mobile app development as he currently studies Computer Science for his degree. In his spare time when he's not writing or studying he likes to play computer games, read and swim.\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/jamie-costello\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Prepare Your Business For Mobile First Indexing If You Haven\u2019t Already - RankWatch Blog","description":"Mobile First Indexing is an initiative introduced by Google with the idea that websites, in general, should be looking to optimize their mobile site.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/","og_locale":"en_US","og_type":"article","og_title":"How To Prepare Your Business For Mobile First Indexing If You Haven\u2019t Already - RankWatch Blog","og_description":"Mobile First Indexing is an initiative introduced by Google with the idea that websites, in general, should be looking to optimize their mobile site.","og_url":"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_published_time":"2018-06-07T10:16:03+00:00","article_modified_time":"2023-05-29T05:32:44+00:00","og_image":[{"width":359,"height":200,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/06\/Banner-Image-21-1-e1593067295854.png","type":"image\/png"}],"author":"Jamie Costello","twitter_card":"summary_large_image","twitter_creator":"@rankwatch","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Jamie Costello","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/"},"author":{"name":"Jamie Costello","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/41d3ff39130747294c7f84366638b325"},"headline":"How To Prepare Your Business For Mobile First Indexing If You Haven\u2019t Already","datePublished":"2018-06-07T10:16:03+00:00","dateModified":"2023-05-29T05:32:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/"},"wordCount":1261,"commentCount":0,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/06\/Banner-Image-21-1-e1593067295854.png?fit=359%2C200&ssl=1","articleSection":["Mobile Optimization"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/","url":"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/","name":"How To Prepare Your Business For Mobile First Indexing If You Haven\u2019t Already - RankWatch Blog","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/06\/Banner-Image-21-1-e1593067295854.png?fit=359%2C200&ssl=1","datePublished":"2018-06-07T10:16:03+00:00","dateModified":"2023-05-29T05:32:44+00:00","description":"Mobile First Indexing is an initiative introduced by Google with the idea that websites, in general, should be looking to optimize their mobile site.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/06\/Banner-Image-21-1-e1593067295854.png?fit=359%2C200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/06\/Banner-Image-21-1-e1593067295854.png?fit=359%2C200&ssl=1","width":359,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/how-to-prepare-your-business-for-mobile-first-indexing-if-you-havent-already\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How To Prepare Your Business For Mobile First Indexing If You Haven\u2019t Already"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/41d3ff39130747294c7f84366638b325","name":"Jamie Costello","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6ec32a9be50fd49372fff00ef2981856?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6ec32a9be50fd49372fff00ef2981856?s=96&d=blank&r=g","caption":"Jamie Costello"},"description":"Jamie Costello is a student and freelance writer. His topics of interest revolve around technology and mobile app development as he currently studies Computer Science for his degree. In his spare time when he's not writing or studying he likes to play computer games, read and swim.","url":"https:\/\/www.rankwatch.com\/blog\/author\/jamie-costello\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/06\/Banner-Image-21-1-e1593067295854.png?fit=359%2C200&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/8944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/25519"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=8944"}],"version-history":[{"count":7,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/8944\/revisions"}],"predecessor-version":[{"id":19522,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/8944\/revisions\/19522"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/15412"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=8944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=8944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=8944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}