{"id":9241,"date":"2018-07-03T11:16:51","date_gmt":"2018-07-03T05:46:51","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=9241"},"modified":"2023-05-29T11:47:02","modified_gmt":"2023-05-29T06:17:02","slug":"3-secrets-to-writing-successful-content-for-your-website","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/","title":{"rendered":"3 Secrets to Writing Successful Content for Your Website"},"content":{"rendered":"

\"how<\/a><\/p>\n

Content is king.<\/span><\/p>\n

How many times have you heard that phrase? <\/span><\/p>\n

More than you\u2019ve wanted to, I\u2019m sure. Especially in the digital age where writing website content is less of a should-do and more of a must-do.<\/span><\/p>\n

And there\u2019s no question as to why that is. In fact, <\/span>according to Demand Metric<\/span><\/a>, content marketing is 62% cheaper than outbound marketing \u2013 and earns three times as many leads. <\/span><\/p>\n

That\u2019s a stat that\u2019s pretty hard to ignore. Almost as hard as avoiding the phrase \u201ccontent is king\u201d.<\/span><\/p>\n

\"how<\/a><\/p>\n

Clearly, there are some real, compelling stats that emphasize the importance of writing content that\u2019s both engaging and effective.<\/span><\/p>\n

Which is great to know, but how do you get your website content to where it would be considered, well, \u201cking\u201d of your <\/span>content marketing efforts<\/span><\/a>?<\/span><\/p>\n

You can research all day and night and find hundreds or thousands of articles and tips out there, explaining why this or that approach or link or technique is better than the other.<\/span><\/p>\n

But who has time for that? And how do you know which tips are most effective and who\u2019s offering the best advice?<\/span><\/p>\n

Truth be told, it all boils down to three things. Master each of these, and rest assured your website content will have rightfully earned the crown.<\/span><\/p>\n

Know your audience, well.<\/h2>\n

When you first sit down to write anything \u2013 a blog post, an e-mail, even a text \u2013 the first thing you take note of, even before deciding <\/span>how<\/span><\/i> you want to write something, is <\/span>who<\/span><\/i> you\u2019re actually writing to.<\/span><\/p>\n

Am I right? No one thinks, \u201cI\u2019ve got some really important things to say, now I\u2019ve got to write out my message, edit it, and <\/span>then<\/span><\/i> decide who would understand it best.\u201d <\/span><\/p>\n

No way. Something comes to mind, then your immediate next thought is who you want to share it with. Then you start developing how you\u2019re going to say it.<\/span><\/p>\n

So it stands to reason that before you start writing website content, you\u2019ve got to decide who you\u2019re directing your message toward, i.e. your audience.<\/span><\/p>\n

Ask yourself, \u201cWho is my primary audience (those most inclined to purchase or be interested in my product or service)?\u201d These are your main customers.<\/span><\/p>\n

Then think about your <\/span>secondary audience<\/span><\/a>, those who may be part of the decision-making process for your primary audience, or those who may be interested in your products or services at a later time or lower frequency.<\/span><\/p>\n

For example, if you\u2019re selling grill equipment, your primary audience may be single or married men between the ages of 24 and 55 who own homes. Your secondary audience may be married women in a similar age range who own homes, as they may be the ones purchasing such equipment either to use themselves or as a gift for their husbands (primary audience).<\/span><\/p>\n

\"how<\/a><\/p>\n

Next, you\u2019ll want to consider the obvious questions with your primary and secondary audience in mind. <\/span><\/p>\n

What information about your product or service do they need to know in order to make a purchase? What kind of questions or concerns might they have?<\/span><\/p>\n

This is where knowledge about your audience really influences what you include when writing website content. <\/span><\/p>\n

For instance, as a grill equipment provider, you know that your primary audience\u2019s first questions are usually whether a grill is gas-powered or electric. They want to know what size the grill is, both in length and height, for fit, as well as the size of the cooking grates, for food capacity.<\/span><\/p>\n

On the other hand, your secondary audience may be interested not only in those details but also in safety features for use around children or perhaps aesthetics for how the grill will fit in with the rest of the outdoor furniture and equipment. <\/span><\/p>\n

Details such as these are details you\u2019ll want to make sure you cover while <\/span>writing copy for your website<\/span><\/a>, the \u201cmake-or-break a deal\u201d kind of details.<\/span><\/p>\n

Once you\u2019ve covered the essentials, focus on writing website content that\u2019s interesting, fun and engaging. That hits the right tone of voice. That\u2019s organized appropriately. With CTAs that really pack a punch.<\/span><\/p>\n

All of these things are guaranteed to miss the mark completely if you don\u2019t know your audience. <\/span><\/p>\n

So do your research and get to know them. Well.<\/span><\/p>\n

Focus your website content around SEO keyword research.<\/h2>\n

First came the days of just owning a web domain and filling your pages with the right information and some pretty pictures to liven things up. Then came a focus on link building. Then keyword stuffing and \u201cblack hat\u201d SEO. And now, here we are at the crossroads of accurate keyword research and writing website content that complements it.<\/span><\/p>\n

\"how<\/a><\/p>\n

Aside from knowing your audience, <\/span>executing proper SEO keyword research<\/span><\/a> is the first thing you should do, before you even start writing website content.<\/span><\/p>\n

Why? Because the more effective your use of keywords, the higher rank your site will get via organic search. Meaning it\u2019ll generate more click-throughs and web traffic than those listed further down in the search results. <\/span><\/p>\n

It sounds complicated, but it\u2019s really not that hard of a task. With the right tools. <\/span><\/p>\n

Google AdWords<\/span><\/a> Keyword Planner<\/span> is a favorite option of many. It\u2019s a paid tool if you want to run live ads, but it\u2019s free to use for some keyword research. Plus you get some high-level insight into search volume.<\/span><\/p>\n

Another easy way to come up with keywords is by running some searches on Google. You\u2019ll need to run some searches and scroll down to the bottom of the search results to see common phrases used when searching for that topic. But you won\u2019t be able to get an idea around possible search volume.<\/span><\/p>\n

For instance, if you try searching \u201ctop rated outdoor grills\u201d via Google,<\/span><\/p>\n

\"how<\/a><\/p>\n

and scroll down to the bottom of the page, you\u2019ll find the below list of related searches:<\/span><\/p>\n

\"how<\/a><\/p>\n

After reviewing this information, you may want to consider writing website content that includes phrases like \u201cbest gas grills on the market\u201d vs. \u201ctop rated gas grills on the market\u201d.<\/span><\/p>\n

One thinks to keep in mind though \u2013 don\u2019t sacrifice quality copy by keyword stuffing. <\/span><\/p>\n

Meaning, if you find a highly searched phrase like says, \u201coutdoor gourmet grills\u201d, don\u2019t go around replacing \u201cgrill\u201d for \u201coutdoor gourmet grill\u201d in every section of your website. You might end up overcomplicating content, confusing customers or just making your copy sound contrived and robotic.<\/span><\/p>\n

Organize and break up your website content for readability<\/h2>\n

Do you get really excited to read industry white papers? Owner\u2019s manuals? Scholarly articles?<\/span><\/p>\n

Didn\u2019t think so. <\/span><\/p>\n

Obviously, the heavy content and blas\u00e9 topics usually featured in these types of materials aren\u2019t going to peak most people\u2019s interest. <\/span><\/p>\n

But there are two specific things that really erode their ability to engage from the get-go:<\/span><\/p>\n

    \n
  1. Long-winded sections of content. <\/span><\/li>\n
  2. No (or small, black and white) images.<\/span><\/li>\n<\/ol>\n

    People have short attention spans. And they\u2019re getting shorter.<\/span><\/p>\n

    I mean, who can forget <\/span>Microsoft\u2019s 2015 study<\/span><\/a>, which measured people\u2019s attention spans at about eight seconds\u2026the equivalent of that of a goldfish.<\/span><\/p>\n

    So when people pick up a paper or go to read a webpage that looks like a never-ending waterfall of words, scrolling down, down, down\u2026they\u2019ll not only be visually intimidated but if you haven\u2019t caught their attention in eight seconds or less, you\u2019re probably going to lose them entirely.<\/span><\/p>\n

    \"how<\/a><\/p>\n

    While writing website content, do what you can to turn one endless page of words into a well laid out collection of copy.<\/span><\/p>\n

    Break up long paragraphs with spaces. Use bulleted lists to note features. Build out a framework with shorter sections of content, strategically placed vs. big chunks of words that can be overwhelming for your audience.<\/span><\/p>\n

    And don\u2019t forget the images. <\/span><\/p>\n

    One of the easiest and best ways to make your website content more interesting and engaging is by strategically adding images to break up the copy. And it will make sense to also <\/span>take social media graphic design into consideration<\/span><\/a>.<\/span><\/p>\n

    You don\u2019t have to spend a lot to do this right. <\/span><\/p>\n

    Hire a freelance photographer to take some product and lifestyle shots. Invite customers to share their photos. Create original graphics for using free online tools like <\/span>Canva<\/span><\/a>.<\/span><\/p>\n

    And whatever you do, avoid the temptation to use stock photos\u2026the same stock photos that have been used a million times over.<\/span><\/p>\n

    Not a good look.<\/span><\/p>\n

    By effectively organizing your copy and adding appropriate, original images to break up your website content, you\u2019ll be creating a better overall user experience for your audience.<\/span><\/p>\n

    Conclusion<\/h2>\n

    So, back to the (digital) age-old question\u2026is content really king?<\/span><\/p>\n

    Yes\u2026and no.<\/span><\/p>\n

    You can hire the best copywriters in the world, edit their work 20 times, including all the right details\u2026but if you don\u2019t:<\/span><\/p>\n

      \n
    1. know your audience,<\/span><\/li>\n
    2. use <\/span>SEO quality keywords<\/span><\/a><\/li>\n
    3. and organize and accent content effectively with white space and images,<\/span><\/li>\n<\/ol>\n

      your website is going to suffer. Conversion rates, traffic, lead generation, online sales\u2026will all suffer. Big time. <\/span><\/p>\n

      You get the picture.<\/span><\/p>\n

      Content, specifically website content, without consideration of those three factors isn\u2019t king. Of anything. <\/span><\/p>\n

      Is your web content crown-worthy? <\/span><\/p>\n

      If not, it\u2019s about time to overtake the throne.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      Content is king. How many times have you heard that phrase? More than you\u2019ve wanted to, I\u2019m sure. Especially in the digital age where writing website content is less of a should-do and more of a must-do. And there\u2019s no question as to why that is. In fact, according to Demand Metric, content marketing is […]<\/p>\n","protected":false},"author":101,"featured_media":9246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-9241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","entry"],"acf":[],"yoast_head":"\n3 Secrets to Writing Successful Content for Your Website - RankWatch Blog<\/title>\n<meta name=\"description\" content=\"Unveil the 3 secrets to writing successful content for your website in the digital age where writing website content is less of a should-do and more of a must-do.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Secrets to Writing Successful Content for Your Website - RankWatch Blog\" \/>\n<meta property=\"og:description\" content=\"Unveil the 3 secrets to writing successful content for your website in the digital age where writing website content is less of a should-do and more of a must-do.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/\" \/>\n<meta property=\"og:site_name\" content=\"RankWatch Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RankWatch\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-03T05:46:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-29T06:17:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/07\/if_Artboard_1_1790670.png\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chris Makara\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:site\" content=\"@rankwatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Makara\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/\"},\"author\":{\"name\":\"Chris Makara\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/df4b6938433a8536db30f32b75b9e9e5\"},\"headline\":\"3 Secrets to Writing Successful Content for Your Website\",\"datePublished\":\"2018-07-03T05:46:51+00:00\",\"dateModified\":\"2023-05-29T06:17:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/\"},\"wordCount\":1565,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/07\/if_Artboard_1_1790670.png?fit=512%2C512&ssl=1\",\"articleSection\":[\"Content Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/\",\"name\":\"3 Secrets to Writing Successful Content for Your Website - RankWatch Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/07\/if_Artboard_1_1790670.png?fit=512%2C512&ssl=1\",\"datePublished\":\"2018-07-03T05:46:51+00:00\",\"dateModified\":\"2023-05-29T06:17:02+00:00\",\"description\":\"Unveil the 3 secrets to writing successful content for your website in the digital age where writing website content is less of a should-do and more of a must-do.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/07\/if_Artboard_1_1790670.png?fit=512%2C512&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/07\/if_Artboard_1_1790670.png?fit=512%2C512&ssl=1\",\"width\":512,\"height\":512,\"caption\":\"how to write content on website\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.rankwatch.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Secrets to Writing Successful Content for Your Website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#website\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"name\":\"RankWatch Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#organization\",\"name\":\"Rankwatch\",\"url\":\"https:\/\/www.rankwatch.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1\",\"width\":400,\"height\":90,\"caption\":\"Rankwatch\"},\"image\":{\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/RankWatch\/\",\"https:\/\/x.com\/rankwatch\",\"https:\/\/www.instagram.com\/rankwatch_seo\/\",\"https:\/\/in.linkedin.com\/company\/rankwatch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/df4b6938433a8536db30f32b75b9e9e5\",\"name\":\"Chris Makara\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fc6d3c47531973a9c8f94c2dfcd789db?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fc6d3c47531973a9c8f94c2dfcd789db?s=96&d=blank&r=g\",\"caption\":\"Chris Makara\"},\"description\":\"Since 2003, Chris Makara has developed a broad digital marketing background with a focus on SEO, Social Media, and Analytics. He is the founder of Bulkly, a social media automation tool for individuals and small businesses.\",\"sameAs\":[\"http:\/\/chrismakara.com\/\"],\"url\":\"https:\/\/www.rankwatch.com\/blog\/author\/chris-makara\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Secrets to Writing Successful Content for Your Website - RankWatch Blog","description":"Unveil the 3 secrets to writing successful content for your website in the digital age where writing website content is less of a should-do and more of a must-do.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/","og_locale":"en_US","og_type":"article","og_title":"3 Secrets to Writing Successful Content for Your Website - RankWatch Blog","og_description":"Unveil the 3 secrets to writing successful content for your website in the digital age where writing website content is less of a should-do and more of a must-do.","og_url":"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/","og_site_name":"RankWatch Blog","article_publisher":"https:\/\/www.facebook.com\/RankWatch\/","article_published_time":"2018-07-03T05:46:51+00:00","article_modified_time":"2023-05-29T06:17:02+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/07\/if_Artboard_1_1790670.png","type":"image\/png"}],"author":"Chris Makara","twitter_card":"summary_large_image","twitter_creator":"@rankwatch","twitter_site":"@rankwatch","twitter_misc":{"Written by":"Chris Makara","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/#article","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/"},"author":{"name":"Chris Makara","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/df4b6938433a8536db30f32b75b9e9e5"},"headline":"3 Secrets to Writing Successful Content for Your Website","datePublished":"2018-07-03T05:46:51+00:00","dateModified":"2023-05-29T06:17:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/"},"wordCount":1565,"commentCount":0,"publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/07\/if_Artboard_1_1790670.png?fit=512%2C512&ssl=1","articleSection":["Content Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/","url":"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/","name":"3 Secrets to Writing Successful Content for Your Website - RankWatch Blog","isPartOf":{"@id":"https:\/\/www.rankwatch.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/#primaryimage"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/07\/if_Artboard_1_1790670.png?fit=512%2C512&ssl=1","datePublished":"2018-07-03T05:46:51+00:00","dateModified":"2023-05-29T06:17:02+00:00","description":"Unveil the 3 secrets to writing successful content for your website in the digital age where writing website content is less of a should-do and more of a must-do.","breadcrumb":{"@id":"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/#primaryimage","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/07\/if_Artboard_1_1790670.png?fit=512%2C512&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/07\/if_Artboard_1_1790670.png?fit=512%2C512&ssl=1","width":512,"height":512,"caption":"how to write content on website"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rankwatch.com\/blog\/3-secrets-to-writing-successful-content-for-your-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rankwatch.com\/blog\/"},{"@type":"ListItem","position":2,"name":"3 Secrets to Writing Successful Content for Your Website"}]},{"@type":"WebSite","@id":"https:\/\/www.rankwatch.com\/blog\/#website","url":"https:\/\/www.rankwatch.com\/blog\/","name":"RankWatch Blog","description":"","publisher":{"@id":"https:\/\/www.rankwatch.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rankwatch.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rankwatch.com\/blog\/#organization","name":"Rankwatch","url":"https:\/\/www.rankwatch.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2021\/07\/400x90rec.png?fit=400%2C90&ssl=1","width":400,"height":90,"caption":"Rankwatch"},"image":{"@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RankWatch\/","https:\/\/x.com\/rankwatch","https:\/\/www.instagram.com\/rankwatch_seo\/","https:\/\/in.linkedin.com\/company\/rankwatch"]},{"@type":"Person","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/df4b6938433a8536db30f32b75b9e9e5","name":"Chris Makara","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rankwatch.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fc6d3c47531973a9c8f94c2dfcd789db?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc6d3c47531973a9c8f94c2dfcd789db?s=96&d=blank&r=g","caption":"Chris Makara"},"description":"Since 2003, Chris Makara has developed a broad digital marketing background with a focus on SEO, Social Media, and Analytics. He is the founder of Bulkly, a social media automation tool for individuals and small businesses.","sameAs":["http:\/\/chrismakara.com\/"],"url":"https:\/\/www.rankwatch.com\/blog\/author\/chris-makara\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/07\/if_Artboard_1_1790670.png?fit=512%2C512&ssl=1","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/9241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/comments?post=9241"}],"version-history":[{"count":7,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/9241\/revisions"}],"predecessor-version":[{"id":19531,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/posts\/9241\/revisions\/19531"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media\/9246"}],"wp:attachment":[{"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/media?parent=9241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/categories?post=9241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rankwatch.com\/blog\/wp-json\/wp\/v2\/tags?post=9241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}