{"id":9440,"date":"2018-08-02T19:10:04","date_gmt":"2018-08-02T13:40:04","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=9440"},"modified":"2023-12-01T18:23:07","modified_gmt":"2023-12-01T12:53:07","slug":"quick-schema-markup-guide-for-small-businesses-with-single-location","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/quick-schema-markup-guide-for-small-businesses-with-single-location\/","title":{"rendered":"Quick Schema Markup Guide for Small Businesses with Single Location"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/play.ht\/embed\/?article_url=https:\/\/www.rankwatch.com\/blog\/quick-schema-markup-guide-for-small-businesses-with-single-location\/&amp;voice=en-US-Wavenet-H\" width=\"100%\" height=\"90px\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/08\/Quick-Schema-Markup-Guide-for-Small-Businesses-with-Single-Location.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-9484 size-large\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/08\/Quick-Schema-Markup-Guide-for-Small-Businesses-with-Single-Location.png?resize=640%2C320&#038;ssl=1\" alt=\"Quick Schema Markup Guide\" width=\"640\" height=\"320\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/08\/Quick-Schema-Markup-Guide-for-Small-Businesses-with-Single-Location.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/08\/Quick-Schema-Markup-Guide-for-Small-Businesses-with-Single-Location.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/08\/Quick-Schema-Markup-Guide-for-Small-Businesses-with-Single-Location.png?resize=768%2C384&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The digital landscape is becoming more and more competitive with each passing day. Unlike a couple of years ago, it\u2019s no longer enough for businesses to implement a few keywords to get to the top of search engine results. With an increasing number of companies that sell more or less the same products and services, consumers trust and expect search engines such as Google, Yahoo!, and Bing to tell them about keywords that are unique. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is why these search engines work on coming up with new technologies that can help them set apart from the other ones out there and provide value to the customer. One such method which is relatively new and is a joint venture of Google, Bing, Yahoo! and Yandex is the Schema markup. This SEO tactic offers you the chance to give information to the potential customer while they\u2019re at the search engine page, so they appreciate what you\u2019ve to provide. <\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/08\/schema-1.jpg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-9464 size-large\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/08\/schema-1.jpg?resize=640%2C426&#038;ssl=1\" alt=\"Quick Schema Markup Guide\" width=\"640\" height=\"426\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/08\/schema-1.jpg?resize=1024%2C681&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/08\/schema-1.jpg?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/08\/schema-1.jpg?resize=768%2C511&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/08\/schema-1.jpg?w=1128&amp;ssl=1 1128w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">However, implementing the Schema markup isn\u2019t as easy as it sounds even when you\u2019re well-versed in SEO because it has different variations. However, before we can start discussing how you can create a <\/span><a href=\"https:\/\/thriveagency.com\/news\/how-to-customize-google-knowledge-graph\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Schema markup<\/span><\/a><span style=\"font-weight: 400;\"> for small businesses with a single location, let\u2019s try to understand what the term means and why it\u2019s crucial for your company\u2019s success. <\/span><\/p>\n<h2>What is the schema markup?<\/h2>\n<p><span style=\"font-weight: 400;\">Schema markup is a semantic code that you integrate into your website so search engines can give the searcher more valuable information. The schema is an advanced method of snippets which will help you tell customers crucial details while they\u2019re still browsing. For example, if you have an event coming up, the schema markup will help your target audience in knowing about it without having to visit the website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The thing that makes schema markup different is that instead of just returning your business\u2019s indexed information, it tells the search engine what it all means. In a way, your words won\u2019t just be words or keywords but will be transferred into something a lot more valuable and increase your ROI as a result. But we\u2019ll talk about the benefits of schema markup a little later. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we begin to get into the details, know that schema.org is the official website for schema markup, and as a webmaster, you can use an extensive collection of schemas to markup HTML pages. You can also use these schemas for structured data interoperability. When search engines have direct access to structured data, they can understand the data and use it to provide richer information to the user.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you decide to integrate the schema markup in your website, users will be able to see what your business is all about, what you do, where you come from, and other such essential information. The types of content which schema markup helps in ranking better are: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Articles <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Events <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Book reviews <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Movies <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Local businesses <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Products <\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Now that you have an idea of what the schema markup is, let\u2019s get into the facts and details about how it can help your business. <\/span><\/p>\n<h2>Why is it crucial for your business?<\/h2>\n<p><span style=\"font-weight: 400;\">So, the question that\u2019s begging to be answered now is, how does schema markup help you? What are the specific benefits that you can expect from it? To answer these questions, let\u2019s look at a couple of stats and facts. <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pages and websites that use the schema markups have <\/span><a href=\"https:\/\/www.searchmetrics.com\/knowledge-base\/schema\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">4 positions higher<\/span><\/a><span style=\"font-weight: 400;\"> Google rating as compared to those that don\u2019t implement schema.org <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Google and other search engines prefer pages that they know most about over the ones that don\u2019t describe their products and services in detail <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CTR is shown <\/span><a href=\"https:\/\/searchengineland.com\/how-to-get-a-30-increase-in-ctr-with-structured-markup-105830\" rel=\"nofollow\"><span style=\"font-weight: 400;\">to increase by up to 30%<\/span><\/a><span style=\"font-weight: 400;\"> as a result of schema markup, and this means you will not only witness \u00a0an increased traffic but make actual customers too<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">So, the advantages of using the schema markup will show up in your rankings, website traffic, conversions, and the way your results appear on the SERP. Unfortunately, Searchmertics, the same website that says your page will go up 4 positions by implementing schemas, also says that the adoption rate of the method is <\/span><a href=\"https:\/\/www.searchmetrics.com\/news-and-events\/schema-org-in-google-search-results\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">only 0.3%<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, why is it that more businesses aren\u2019t making use of this technology? Why is it that even after being aware of its many benefits, they\u2019re still just using the traditional SEO tactics? The answer is simple: schema markups are challenging to understand, and most non-technical people don\u2019t know how to implement it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, to make things easier for you, we\u2019ve come up with a quick and easy schema markup guide that will ensure you integrate the necessary protocols for the markup. <\/span><\/p>\n<h2>How to get started with schema markup?<\/h2>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/08\/schema-2.jpg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-9465 size-large\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/08\/schema-2.jpg?resize=492%2C1024&#038;ssl=1\" alt=\"Quick Schema Markup Guide\" width=\"492\" height=\"1024\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/08\/schema-2.jpg?resize=492%2C1024&amp;ssl=1 492w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/08\/schema-2.jpg?resize=144%2C300&amp;ssl=1 144w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/08\/schema-2.jpg?w=768&amp;ssl=1 768w\" sizes=\"auto, (max-width: 492px) 100vw, 492px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<h3>1. Pick out a tool<\/h3>\n<p><span style=\"font-weight: 400;\">There are many ways you can integrate the schema markup into your page or website. If you want to generate your own code, you can use <\/span><a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/u\/0\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Google\u2019s Structured Data Markup Helper<\/span><\/a><span style=\"font-weight: 400;\"> which will make things a lot easier for you. Other than this, you can also use Google\u2019s webmaster tools and schema types spreadsheets to begin with the schema markup.<\/span><\/p>\n<h3>2. Determine your schema type and add information<\/h3>\n<p><span style=\"font-weight: 400;\">One of the most crucial steps you\u2019ll need to take if you want the schema markup to do its job effectively is to determine the correct type of your business. Don\u2019t just use the \u2018local business\u2019 schema but instead dig in deep and specify if you own a bakery, restaurant, or pub. Remember, if you\u2019re using Google\u2019s helper, you won\u2019t need to go into the details of putting in the <\/span><span style=\"font-weight: 400;\">JSON-LD<\/span><span style=\"font-weight: 400;\"> code. <\/span><\/p>\n<h3>3. Find out your exact geolocation<\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re running a business with a single location, you\u2019ve to ensure that you get the right geolocation for your physical address. If you\u2019re not sure about the coordinates, open Google Maps and search for your business. Once the location for your company comes up, look at the URL, and you\u2019ll find the longitude and latitude. Once you have this information, add this to the schema markup too. <\/span><\/p>\n<h3>4. Add other vital information<\/h3>\n<p><span style=\"font-weight: 400;\">The only way your business will stand out from everyone else even when you\u2019re using schema markup is when you complete all the data that\u2019s needed. Once you\u2019ve entered the geolocation, add website URL, contact information, logo, and social profiles to the markup. If you have an upcoming event that you\u2019d like people to know about, then be sure to add that as well. <\/span><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Even though schema markups aren\u2019t officially a part of Google\u2019s ranking system, <\/span><a href=\"https:\/\/searchengineland.com\/google-may-add-structured-markup-data-to-ranking-algorithm-230402\" rel=\"nofollow\"><span style=\"font-weight: 400;\">John Muller<\/span><\/a><span style=\"font-weight: 400;\"> did hint that it may become a part of their ranking strategy. So, if you aren\u2019t already using the schema markup to bring your rankings up and increase your ROI, this is your guide to start doing so immediately. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital landscape is becoming more and more competitive with each passing day. Unlike a couple of years ago, it\u2019s no longer enough for businesses to implement a few keywords to get to the top of search engine results. With an increasing number of companies that sell more or less the same products and services, [&hellip;]<\/p>\n","protected":false},"author":200,"featured_media":9485,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[26],"tags":[],"class_list":["post-9440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advanced-seo","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quick Schema Markup Guide for Small Businesses with Single Location - RankWatch Blog<\/title>\n<meta name=\"description\" content=\"The schema markup on your website helps search engines deliver more appropriate information to users. 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