{"id":9507,"date":"2018-08-07T10:59:08","date_gmt":"2018-08-07T05:29:08","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=9507"},"modified":"2023-12-01T18:21:33","modified_gmt":"2023-12-01T12:51:33","slug":"a-beginners-guide-to-analyzing-your-competitors-backlinks-and-replicating-them","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/a-beginners-guide-to-analyzing-your-competitors-backlinks-and-replicating-them\/","title":{"rendered":"A Beginner’s Guide to Analyzing your Competitor’s Backlinks and Replicating them"},"content":{"rendered":"

\"Analyze<\/a><\/p>\n

Backlinks are a<\/span> reference from one website to another. <\/b><\/p>\n

In other words, those are just links.<\/span><\/p>\n

If you are wondering, then why are they so important? <\/span><\/p>\n

Well, these backlinks are what bring reputation to your website and to your competitors’. It\u2019s almost as if more backlinks led to more reputation.<\/span><\/p>\n

You see, <\/span>backlinks can be good, bad, and useless depending on their characteristics.<\/b><\/p>\n

A bunch of these characteristics determines the quality of a backlink.<\/span><\/p>\n

And as it always is, quality > quantity. <\/span><\/p>\n

If you have spotted a competitor with many links pointing to its website \u2013 it’s almost certain that their page has a huge web cred.<\/span><\/p>\n

So in this post, you will learn more about how to determine <\/span>backlinks’ quality<\/span> and once you have spotted the best backlinks \u2013 you will master how to steal them.<\/span><\/p>\n

Why Get Backlinks from Competitors at all?<\/h2>\n

When you create a new website, a blog, software solution, or what have you, it will be difficult to build rapport or to get known. You\u2019re going to have to market your project\/idea to your target audience if you want any success at all.<\/span><\/p>\n

Now you can go out there trying to find which sources and media will lift you to the top and risk your time and money<\/span>. Or you can see what your competitors are doing and follow them<\/b>.<\/span><\/p>\n

In the latter way, you can simply walk your way to the top instead of having to pave it first.<\/span><\/p>\n

In a nutshell, you find out who\u2019s giving backlinks to your competitor(s) and ask them the same.<\/span><\/p>\n

Where to Find Your Competitors<\/h2>\n

Now, all you need to do is find out who is competing against you in platforms and ways that pertain to your business.<\/span><\/p>\n

Finding competitors is as simple as Googling.<\/span><\/p>\n

You take your website, blog post, video or such and you try to find similar materials on search engines (usually Google is enough). See how well they rank for different, relevant keywords.<\/span><\/p>\n

List and analyze them.<\/span><\/p>\n

Now let\u2019s see in detail how you can convert your competitors\u2019 disciples to your side.<\/span><\/p>\n

Getting Your Competitors\u2019 Backlinks<\/h2>\n

I know. Sounds a bit too good to be true right? <\/span><\/p>\n

Well, then get ready to believe it.<\/span><\/p>\n

To steal backlinks, we will use the well-known <\/span>skyscraper technique<\/span><\/a>.<\/span><\/p>\n

If you are reading this then I wouldn\u2019t be that wrong to assume that you\u2019re fairly new to this business and got a site with relatively low authority, right?<\/span><\/p>\n

In most cases (of requesting links) <\/span>you will need the backlinks more than other sites need a backlink from you<\/b>. <\/span><\/p>\n

That’s just the way life is.<\/span><\/p>\n

The good news is \u2013 with our step-by-step guide \u2013 anyone will be able to get new, high-quality backlinks.<\/span><\/p>\n

Identifying your competitors<\/h3>\n

Just like I said before, <\/span>all you have to<\/b> do is Google<\/b>.<\/span><\/p>\n

For instance, if you have a marketing automation software, then you should search for similar tools.<\/span><\/p>\n

Make a list as big as you can with all your competitors.<\/span><\/p>\n

Two things to keep in mind while identifying your competitors:<\/span><\/p>\n

    \n
  1. Your backlink providers should be from the same industry or have a similar niche. This matters because search engines look at <\/span>how relevant your link providers are to you<\/b>. So, make sure to choose only appropriately relevant websites.<\/span><\/li>\n
  2. When you get a link from a website that hasn\u2019t linked to you before, it has a significant impact. Links coming from the same domain have much lower weight than the first one. If possible, get as many unique domains as you can to link to you.<\/span><\/li>\n<\/ol>\n

    When you boil down the <\/span>list<\/b> to <\/span>about 20-40 competitors<\/b>, that\u2019ll be pretty good.<\/span><\/p>\n

    Then upload that list to your SEO tool(s). <\/span><\/p>\n

    There are a wide variety of tools you can use to <\/span>analyze your competitors<\/span><\/a> but our go-to tool is Linkody.<\/span><\/p>\n

    You can use it to find your competitor’s backlinks and filter them depending on your needs.<\/span><\/p>\n

    So, I will illustrate all the following steps with the help of <\/span>Linkody<\/span><\/a>‘s backlink tracker.<\/span><\/p>\n

    Finding your competitors\u2019 backlinks<\/h3>\n

    When you signup, first you will add is the domain you manage and then the competitors you found on Google.<\/span><\/p>\n

    \"Backlinks<\/a><\/p>\n

    Once you\u2019ve added your competitors<\/span>, Linkody will fetch 1 link from each unique domain with respect to the SEO practice<\/b>.<\/span><\/p>\n

    For this example, I chose <\/span>mangools.com.<\/b><\/p>\n

    \"Backlinks<\/a><\/p>\n

    Analyzing your competitors\u2019 backlinks<\/h3>\n

    To stay on SERPs you\u2019re gonna have to constantly compare and analyze the backlinks of your competitors\u2019.<\/span><\/p>\n

    In this step, you can see which of your competitors\u2019 links and sites are worth contacting.<\/span><\/p>\n

    While analyzing backlinks, these are the things you must track:<\/span><\/p>\n

      \n
    1. Domain Authority of the backlink provider<\/b> – that’s the site’s authority<\/span><\/li>\n
    2. Spam score of the domain <\/b>– this is the likeliness of site getting a penalty<\/span><\/li>\n
    3. If the link is do-follow or no-follow<\/b> \u2013 the later carries no SEO value<\/span><\/li>\n
    4. EFL <\/b>\u2013 External Follow Links the pages have<\/span><\/li>\n<\/ol>\n

      Periodically you should also check your competitors for new links they get.<\/b><\/p>\n

      When you see a link that you want to try to get for yourself, you should mark it.<\/span><\/p>\n

      You can do add it as your prospective link.<\/span><\/p>\n

      \"Backlinks<\/a><\/p>\n

      Also, always keep looking for new competitors. The market is ever expanding, so keep up with the pace. <\/span><\/p>\n

      Once you\u2019ve analyzed your competition, you can move on to filtering the links you want.<\/span><\/p>\n

      Filtering and using competitors\u2019 backlink providers<\/h3>\n

      Filter the list of backlink providers based on backlink metrics:<\/span><\/p>\n

      \"Backlinks<\/a><\/p>\n

        \n
      1. The fields you want to see and compare\u00a0<\/span><\/li>\n
      2. The relationship type of the backlink.<\/span><\/li>\n
      3. Select what links you want to see, fairly self-explanatory<\/span><\/li>\n
      4. Select what fields you want to filter with the search term<\/span><\/li>\n
      5. Export the filtered (selected) links as a CSV file<\/span><\/li>\n
      6. If you search for:<\/span><\/li>\n<\/ol>\n

        Blog<\/b> \u2013 you will filter out all the links and domains with the word blog in them. This lets you identify only the blog posts. <\/span>This is to get guest blogging opportunities.<\/b><\/p>\n

        List<\/b> \u2013 this filters outposts such as \u201cList of the top 25 marketing funnel automation tools\u201d. <\/span>This is to get be listed on all the top lists.<\/b><\/p>\n

        Review \u2013 <\/b>this filter helps to spot reviews of your competitors and <\/span>helps you to get your tool reviewed by the industry’s experts.<\/b><\/p>\n

        Basically, that\u2019s the idea. You filter links based on the type and where they appear.<\/span><\/p>\n

        \"Backlinks<\/a><\/p>\n

          \n
        1. The filters that I used for this example<\/span><\/li>\n
        2. I searched for links from blogs <\/span><\/li>\n
        3. And made an export to CSV file<\/span><\/li>\n<\/ol>\n

          Once you finish exporting, open up the CSV file in a spreadsheet software. I use Excel for my convenience.<\/span><\/p>\n

          The criteria you will use to make these selections are based on the backlink metrics.<\/span><\/p>\n

          The important backlink metrics to consider are:<\/span><\/p>\n

          1. Spam score (0-17) \u2013<\/b> must be less than 5-6 (preferably 0) <\/span><\/p>\n

          You should find out the <\/span>spam score<\/span> of the website before you request backlinks from them in the SEO tools.<\/span><\/p>\n

          Although this is a no-brainer, it is very important. Getting <\/span>too many links from<\/b> websites with high spam score will seriously hurt your SEO ranking<\/b>.<\/span><\/p>\n

          2. Domain authority (0-100) \u2013 <\/b>at least 20<\/span><\/p>\n

          You can see the Domain Authority in your SEO tool as well. Websites with DA lower than 20 are not useful.<\/span><\/p>\n

          Search engines<\/b> like Google <\/span>give<\/b> more credits <\/b>to websites with higher DA.<\/span><\/p>\n

          3. Anchor text<\/b><\/p>\n

          Studies show that <\/span>anchor text<\/span> containing your target keyword result in higher ranking. But, make sure your <\/span>anchor text blends in with the context<\/b> and is not odd-looking.<\/span><\/p>\n

          However, it\u2019s fine if you can get backlinks this way every once in a while.<\/span><\/p>\n

          4. Link relationship<\/b> \u2013 do-follow<\/span><\/p>\n

          By default, the link is do-follow unless otherwise marked as \u201cno-follow\u201d. Search engines including major ones like Google, Bing, and Yahoo only consider do-follow links for ranking.<\/span><\/p>\n

          Thankfully <\/span>most links that would matter to us are do-follow<\/b>. However, don\u2019t exclude all the no-follow links.<\/span><\/p>\n

            \n
          1. URLs of sites with <\/span>\u201cfeed\u201d<\/b> and <\/span>\u201carchive\u201d <\/b>because that\u2019s usually auto-generated content<\/span><\/li>\n
          2. Exclude <\/span>European <\/b>TLD<\/b><\/a> websites. This is to comply with GDPR<\/span><\/li>\n
          3. Pages older than <\/span>two years<\/b>. Most likely no one is updating these pages anymore<\/span><\/li>\n<\/ol>\n

            Quick tip:<\/i><\/b> When your list starts to get too long, exclude also the <\/span><\/i>no-follow<\/i><\/b> links.<\/span><\/i><\/p>\n

            Following these backlink guidelines, I filtered the selection I made earlier for my example gives these results.<\/span><\/p>\n

            \"Backlinks<\/a><\/p>\n

              \n
            1. The list of filtered URLs you will use to send emails to<\/span><\/li>\n
            2. Page authority of the competitor\u2019s link provider<\/span><\/li>\n
            3. Domain authority of the competitor\u2019s link provider<\/span><\/li>\n
            4. Spam score of the website<\/span><\/li>\n<\/ol>\n

              Next, march on to an email outreach tool.<\/span><\/p>\n

              How to go about it? You\u2019ll have to<\/span> be polite, patient, and procedural.<\/b><\/p>\n

              Setting up email outreach<\/h3>\n

              A mass-email tool will let you send multiple emails to all your backlink providers at once.<\/span><\/p>\n

              One of my favorite mass-email tools is <\/span>NinjaOutreach<\/b>. <\/span><\/p>\n

              With <\/span>NinjaOutreach<\/span><\/a> you can upload the URLs whose site owners you want to contact and it will find the contact information for you.<\/span><\/p>\n

              1. Create an email list<\/h4>\n

              \"Backlinks<\/a><\/p>\n

              \"Backlinks<\/a><\/p>\n

              2. Import site links<\/h4>\n

              \"Backlinks<\/a><\/p>\n

                \n
              1. Choose your list<\/span><\/li>\n
              2. Choose import type<\/span><\/li>\n
              3. Copy-paste the list of site<\/span><\/li>\n
              4. Submit<\/span><\/li>\n<\/ol>\n

                It will take a few minutes for <\/span>NinjaOutreach <\/b>to import all the contact details of the site owners. You can resume progress once you receive a confirmation email after the import is done.<\/span><\/p>\n

                Once you\u2019ve set up an email list, it\u2019s highly recommended to go through the email list and filter them. Usually, you would filter the ones without a name and\/or email address.<\/span><\/p>\n

                Setup filters<\/h3>\n

                \"Backlinks<\/a><\/p>\n

                  \n
                1. *<\/strong>\u00a0Open the filters<\/span><\/li>\n
                2. Filter the list<\/span><\/li>\n
                3. Select the filtered list<\/span><\/li>\n
                4. Delete the useless entries<\/span><\/li>\n
                5. In addition, you can revise the whole list:<\/span><\/li>\n
                6. Add the email \u2013 using hunter.io<\/span><\/li>\n
                7. Add the name \u2013 by looking up the people on Linkedin or Google<\/span><\/li>\n<\/ol>\n

                  Create an email outreach – building relationships<\/h3>\n

                  Remember those days when you\u2019d get a call from a \u201cfriendly\u201d stockbroker, asking you to invest where he points? Remember how he would go on and on about this company and that company?<\/span><\/p>\n

                  We usually don\u2019t show interest in those sales calls because, one this is the <\/span>age of inbound marketing<\/b>, two because <\/span>they feel unilateral<\/b>.<\/span><\/p>\n

                  Similarly, if you email a blog owner asking them to let you write a guest post for them talking about how great your product is, you\u2019re gonna end up getting flipped off or ignored.<\/span><\/p>\n

                  Yes, you are offering to create a content for him, and yes, you are doing it for free. But, you are clearly the big prize winner.<\/span><\/p>\n

                  They won\u2019t just let you advertise on their blog for free. Would you?<\/b><\/p>\n

                  Exactly.<\/span><\/p>\n

                  That, my friend, is why you must build relationships first.<\/span><\/p>\n

                  Strike a conversation, connect with them. Instead of proposing a plain quid-pro-quo, be subtle and ease into it.<\/span><\/p>\n

                  The first email<\/h3>\n

                  This is your first point of contact. You don\u2019t have to send an email blast about the \u201cvalue of friends and family, and why you will be a great friend to them\u201d.<\/span><\/p>\n

                  Keep it simple and straight, but <\/span>just don\u2019t be salesy<\/b>.<\/span><\/p>\n

                  \"\"<\/a><\/p>\n

                  Go to Outreach tab and create your template.<\/span><\/p>\n

                  The <\/span>first email<\/b> could look something like this.<\/span><\/p>\n

                  \"Backlinks<\/a><\/p>\n

                    \n
                  1. Name for your email template<\/span><\/li>\n
                  2. The subject of the email<\/span><\/li>\n
                  3. NinjaOutreach variables<\/span><\/li>\n
                  4. Save it<\/span><\/li>\n<\/ol>\n

                    The follow-up email<\/h3>\n

                    As it happens, most emails don\u2019t get a reply. <\/span><\/p>\n

                    But, some don\u2019t because we all are busy or forgotten to reply. You need those to convert to leads. And you do that by sending a follow-up email.<\/span><\/p>\n

                    Once again, just be polite and patient. If you like to throw in your witty lines to add to lighten the mood.<\/span><\/p>\n

                    Your <\/span>follow-up email<\/b> could look like this.<\/span><\/p>\n

                    \"Backlinks<\/a><\/p>\n

                      \n
                    1. Name for your email template<\/span><\/li>\n
                    2. Notice how the follow-up email has:<\/b>\u2019 in the subject<\/span><\/li>\n
                    3. Save it<\/span><\/li>\n<\/ol>\n

                      If you still don\u2019t get a reply, go for a break-up email rather than a follow-up email.<\/b><\/p>\n

                      Schedule\/launch an email campaign<\/h2>\n

                      1. Under the Outreach tab, select the Auto-sending option.<\/strong><\/p>\n

                      \"Backlinks<\/a><\/p>\n

                      2. Setup your Auto sending parameters<\/strong><\/p>\n

                      \"Backlinks<\/a><\/p>\n

                        \n
                      1. Select your email list<\/span><\/li>\n
                      2. Select the email you want to send from<\/span><\/li>\n
                      3. Select the email template<\/span><\/li>\n
                      4. Choose the number of emails you want to send per day<\/span><\/li>\n
                      5. Send now or schedule for later<\/span><\/li>\n
                      6. Add follow-up templates<\/span><\/li>\n
                      7. Add a follow-up template and schedule it to send after \u2018n\u2019 days<\/span><\/li>\n
                      8. Add a break-up template and schedule it to send after \u2018n\u2019 days<\/span><\/li>\n
                      9. Launch\/schedule your campaign<\/span><\/li>\n<\/ol>\n

                        Examples of bad practices that can hurt your SEO rankings<\/h2>\n

                        In the quest for increasing your backlink count, you might lose your focus.<\/span><\/p>\n

                        So here\u2019s a list of most common mistakes that beginners make.<\/span><\/p>\n

                          \n
                        1. Trying to rank for irrelevant content be it software, blog, video or so. If you\u2019re expanding your business, then fine. But, if you\u2019re making a video about fertilizer while your business is about bicycles, then you\u2019re probably getting on that blacklist.<\/span><\/li>\n
                        2. Getting too many links from just one website. Let\u2019s say you and your partner website just link each other a lot. Google will disregard both your websites eventually, as these are deemed as black hat SEO practices.<\/span><\/li>\n
                        3. You have many links but a considerable amount are from websites with relatively (high) Spam score. Having <\/span>one BusinessInsider link <\/b>and<\/span> ten spammy<\/b> links<\/b> will do you no good.<\/span><\/li>\n<\/ol>\n

                          Conclusion<\/h2>\n

                          Now it’s the time to “get in there” and execute. <\/span><\/p>\n

                            \n
                          1. Find your competitors by Googling for similar products, articles, videos and other content<\/span><\/li>\n
                          2. Upload your competitors to an SEO tool and get a list of their backlinks<\/span><\/li>\n
                          3. Analyze your competitors\u2019 backlinks<\/span><\/li>\n
                          4. Filter and select your prospective backlink providers<\/span><\/li>\n
                          5. Upload your list of backlink providers to an email outreach tool<\/span><\/li>\n
                          6. Create email lists based on the type of email you expect to send<\/span><\/li>\n
                          7. Create email templates (first, follow-up, and break-up) for different types of sites you contact (blogs, testimonials etc.)<\/span><\/li>\n
                          8. Create email campaigns for different email lists and schedule\/launch them<\/span><\/li>\n
                          9. Add new competitors and backlinks, <\/span>and repeat<\/b><\/li>\n<\/ol>\n

                            Congratulations, you are now officially a backlink-monger!<\/span><\/p>\n

                            If you have any questions, the comments section is all yours.<\/span><\/p>\n

                            And of course, you are most welcome to share it (here, here, and here).<\/span><\/p>\n

                            Go get \u2018em!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                            Backlinks are a reference from one website to another. In other words, those are just links. If you are wondering, then why are they so important? Well, these backlinks are what bring reputation to your website and to your competitors’. It\u2019s almost as if more backlinks led to more reputation. You see, backlinks can be […]<\/p>\n","protected":false},"author":25532,"featured_media":14403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-9507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building","entry"],"acf":[],"yoast_head":"\nA Beginner's Guide to Analyzing your Competitor's Backlinks and Replicating them - RankWatch Blog<\/title>\n<meta name=\"description\" content=\"Always compare and analyze the backlinks of your competitors to stay on SERPs. 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