{"id":9616,"date":"2018-09-11T11:52:20","date_gmt":"2018-09-11T06:22:20","guid":{"rendered":"https:\/\/www.rankwatch.com\/blog\/?p=9616"},"modified":"2022-10-04T21:37:47","modified_gmt":"2022-10-04T16:07:47","slug":"4-things-ecommerce-keywords-need-to-grow-revenue","status":"publish","type":"post","link":"https:\/\/www.rankwatch.com\/blog\/4-things-ecommerce-keywords-need-to-grow-revenue\/","title":{"rendered":"4 Things Ecommerce Keywords Must Have To Grow Revenue"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/4-Things-Ecommerce-Keywords-Must-Have-To-Grow-Revenue.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-10003\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/4-Things-Ecommerce-Keywords-Must-Have-To-Grow-Revenue.png?resize=640%2C320&#038;ssl=1\" alt=\"grow revenue with E-commerce keywords\" width=\"640\" height=\"320\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/4-Things-Ecommerce-Keywords-Must-Have-To-Grow-Revenue.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/4-Things-Ecommerce-Keywords-Must-Have-To-Grow-Revenue.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/4-Things-Ecommerce-Keywords-Must-Have-To-Grow-Revenue.png?resize=768%2C384&amp;ssl=1 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">There are tons of different ranking factors inside Google\u2019s algorithm. However, keyword research is still one of the major influences. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most critical questions to ask yourself is\u2026. Do my keywords attract <\/span><i><span style=\"font-weight: 400;\">qualified <\/span><\/i><span style=\"font-weight: 400;\">traffic? There\u2019s no use having loads of traffic if no one\u2019s buying.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So let\u2019s take a look at what things you need to consider when doing keyword research for an e-commerce site.<\/span><\/p>\n<h2>What Four Things Must My Ecommerce Keywords Have<\/h2>\n<p><span style=\"font-weight: 400;\">Keyword research is tricky and even more so when it\u2019s for an e-commerce site as there are additional factors you need to take into account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I will show you what you need to look for and how you can analyse each keyword.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The four factors for you to review are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search Volume<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Intent<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relevance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Competition<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So let\u2019s dive a little deeper and take a look at how these factors work.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/x_S97PtxzPk?rel=0\" width=\"710\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">?<\/span><\/iframe><\/p>\n<h2>1. Search Volume<\/h2>\n<p><span style=\"font-weight: 400;\">When starting your keyword research, the first thing for you to consider is the search volume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are spot on with all the other factors, but then no one searches for that keyword, then you\u2019re fishing in an empty barrel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to figure out how many searches an average keyword for your niche has, as this can vary massively between slots.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at other high traffic keywords in your niche and use that as a benchmark for your research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t be tempted to skip the other factors once you have completed this step. In some circumstances having the highest search volume can be damaging, so keep reading as you still have three more points to consider.<\/span><\/p>\n<h2>2. Intent<\/h2>\n<p><span style=\"font-weight: 400;\">If you aren\u2019t attracting people to your store with the right plan then you are wasting their time as much as your own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the goal isn\u2019t to get traffic, it\u2019s to get <\/span><b>qualified traffic.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In other words, visitors who are not only interested in what you have to offer but who are at the correct stage of the sales funnel.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-1.jpg?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-9822\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-1.jpg?resize=640%2C355&#038;ssl=1\" alt=\"grow revenue\" width=\"640\" height=\"355\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-1.jpg?w=680&amp;ssl=1 680w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-1.jpg?resize=300%2C166&amp;ssl=1 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You need to have something to offer people at each stage of the funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At stage one your visitor may not even know that they have a problem that needs solving yet, whereas people at step 4 are waving their money in the air willing to give it to the person who can give them what they need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are generally a lot more people at the early stages, and they filter out in the later stages, but that is a good thing because you are left with people who have money and are ready to spend it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By using Google analytics, you can work out your conversion rate which shows you the difference between just attracting traffic which generally has a low conversion rate to attracting <\/span><i><span style=\"font-weight: 400;\">qualified<\/span><\/i><span style=\"font-weight: 400;\"> traffic where your conversion rate is much better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">10,000 people with a 0.5% conversion rate whose average order value is $20, you\u2019d bring <\/span><span style=\"font-weight: 400;\">$1,000 in revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2,000 people that convert at 5% with an average order value of $20, your revenue would go up to $2,000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s the power of targeting keywords with the right intent.<\/span><\/p>\n<h2>3. Relevance<\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s not just about attracting people who have the right intention, you also need to consider the importance of your keyword to what you can offer. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sounds simple right? Well, I guess it kinda is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a store that only sells shoes, you\u2019re not going to choose a keyword the misleads your visitors into thinking that you sell clothes &#8211; no matter how high the search volume is for that keyword. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure the keywords, you use to optimise your pages are relevant to what your store offers and this will increase your conversion rate.<\/span><\/p>\n<h3>A few quick tips<\/h3>\n<p><span style=\"font-weight: 400;\">Check out the top 10 results for a keyword, and if the pages are similar to yours, then you stand a good chance of making the first page. If they also have a load of adverts, it\u2019s more than likely very profitable too.<\/span><\/p>\n<h2>4. Competition<\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to looking at the competition for your keywords, you need to be realistic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They say choose your battles wisely, well that applies here. You aren\u2019t going to do battle with the likes of Amazon, eBay &amp; Walmart. If the first page of Google for that particular keyword is full of the big guns, then you are probably better looking for a more realistic keyword to rank for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say you wanted to position for the keyword \u201ccheap computers.\u201d If you take a look at Google\u2019s results, you will see this:<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-9829\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-2.png?resize=640%2C325&#038;ssl=1\" alt=\"grow revenue\" width=\"640\" height=\"325\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-2.png?zoom=2&amp;resize=710%2C360&amp;ssl=1 1420w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-2.png?zoom=3&amp;resize=710%2C360&amp;ssl=1 2130w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It is highly likely that these brands have a level of authority you cannot fight against. So it\u2019s better to explore the long tail, lower competition search keywords first<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you find your keywords?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I go more in-depth into keyword research and show you other <a href=\"https:\/\/www.matthewwoodward.co.uk\/seo\/ecommerce\/\" data-wpel-link=\"ignore\">e-commerce SEO strategies<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But for now:<\/span><\/p>\n<h2><b>E-commerce Keyword Analysis With Rankwatch<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">By using Rankwatch\u2019s keyword suggestion feature, you can search for phrases that you can use to optimize your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply set up your project by entering your domain name, project name, search engine and location.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-9823\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-1.png?resize=640%2C325&#038;ssl=1\" alt=\"grow revenue rankwatch\" width=\"640\" height=\"325\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-1.png?zoom=2&amp;resize=710%2C360&amp;ssl=1 1420w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-1.png?zoom=3&amp;resize=710%2C360&amp;ssl=1 2130w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Then you can add the keywords you are currently ranking for and want to track.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-9824\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-2.png?resize=640%2C325&#038;ssl=1\" alt=\"grow revenue rankwatch\" width=\"640\" height=\"325\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-2.png?zoom=2&amp;resize=710%2C360&amp;ssl=1 1420w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-2.png?zoom=3&amp;resize=710%2C360&amp;ssl=1 2130w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Hit \u2018SAVE &amp; TRACK\u2019 then you will be directed to the dashboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you select \u2018Keyword Overview\u2019 from the left-hand menu, you will then see a drop-down menu where you can select a specific keyword from the list you added when setting up the project.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hit the \u2018RELATED KEYWORDS\u2019 button.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-3.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-9825\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-3.png?resize=640%2C325&#038;ssl=1\" alt=\"grow revenue rankwatch\" width=\"640\" height=\"325\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-3.png?zoom=2&amp;resize=710%2C360&amp;ssl=1 1420w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-3.png?zoom=3&amp;resize=710%2C360&amp;ssl=1 2130w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">A new screen will open will a list of related keywords.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-4.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-9826\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-4.png?resize=640%2C325&#038;ssl=1\" alt=\"grow revenue rankwatch\" width=\"640\" height=\"325\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-4.png?zoom=2&amp;resize=710%2C360&amp;ssl=1 1420w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-4.png?zoom=3&amp;resize=710%2C360&amp;ssl=1 2130w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Not only that but if you return to the left-hand bar and select \u2018Research\u2019 then \u2018Keyword Suggestion\u2019. You can then enter a keyword and be given a list of 1000ish suggestions to look through.<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-5.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-9827\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-5.png?resize=640%2C325&#038;ssl=1\" alt=\"grow revenue rankwatch\" width=\"640\" height=\"325\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-5.png?zoom=2&amp;resize=710%2C360&amp;ssl=1 1420w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-5.png?zoom=3&amp;resize=710%2C360&amp;ssl=1 2130w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">You can also see which of your competitors are competing for the same keywords as you by selecting \u2018Competitors\u2019 from the left menu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will then see a list of competitors, just tick the ones you wish to compare and select \u2018Compare Now.\u2019<\/span><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-6.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-9828\" src=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-6.png?resize=640%2C325&#038;ssl=1\" alt=\"grow revenue rankwatch\" width=\"640\" height=\"325\" srcset=\"https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-6.png?zoom=2&amp;resize=710%2C360&amp;ssl=1 1420w, https:\/\/i0.wp.com\/www.rankwatch.com\/blog\/wp-content\/uploads\/2018\/09\/grow-revenue-rankwatch-6.png?zoom=3&amp;resize=710%2C360&amp;ssl=1 2130w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Then you will see a graph showing you how your competitors are ranking for the same keywords as you. The one who is ranking the most highly would be the one to track!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, Rankwatch has a little \u2018Hidden Opportunity\u2019 which you can learn all about in their video<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/XVh1WUdKil0\" width=\"710\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">?<\/span><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">If you are on a bit of a tighter budget, then you can use Google Keyword Planner for free. To get more information on using this tool check out the \u2018Keyword Research\u2019 section on <\/span><a href=\"https:\/\/www.rankwatch.com\/blog\/9-important-seo-tips-for-your-website\/\"><span style=\"font-weight: 400;\">this blog post.<\/span><\/a><\/p>\n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">We have only really scratched the surface on ways you can research your keywords for e-commerce SEO. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few things to remember:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When looking for e-commerce SEO keywords you need to think about 4 things, search volume, intent, relevance and competition.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s not the products that you sell or the design of your website that makes a difference; it\u2019s the way you attract <\/span><i><span style=\"font-weight: 400;\">qualified traffic at scale<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; There are tons of different ranking factors inside Google\u2019s algorithm. However, keyword research is still one of the major influences. One of the most critical questions to ask yourself is\u2026. Do my keywords attract qualified traffic? There\u2019s no use having loads of traffic if no one\u2019s buying. So let\u2019s take a look at what [&hellip;]<\/p>\n","protected":false},"author":25541,"featured_media":9617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-9616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Things Ecommerce Keywords Must Have To Grow Revenue - RankWatch Blog<\/title>\n<meta name=\"description\" content=\"Keyword research is trickier for an e-commerce site taking additional factors into account. Learn these 4 things that e-commerce keywords need to grow revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rankwatch.com\/blog\/4-things-ecommerce-keywords-need-to-grow-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Things Ecommerce Keywords Must Have To Grow Revenue - RankWatch Blog\" \/>\n<meta property=\"og:description\" content=\"Keyword research is trickier for an e-commerce site taking additional factors into account. 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