Your primary engagement strategies?
I think the checklist mentality for marketing is long gone and a real focus on quality is imperative to success in the social media today and going forward.
My main strategy in engaging with my social media followers is only updating things that I believe are worthy of engagement or genuinely helpful. Even if it means going days without an update, I really try to focus on quality over quantity, and I think that is what the various social media platforms are rewarding the most.
Your favourite Social Media Marketing tools?
We create a lot of our own tools internally since we have very unique problems or processes we are trying to solve or improve. That said, I love Buffer and TweetDeck, appreciate SEMRush and Onpage.org, and need to spend more time on BuzzSumo.
Your biggest prediction for Social Media Marketing?
As a quite avid futurist, I spend a lot of time reading and considering the various advancements in technology, science, and society. I believe that Virtually Reality will bring us into a new place for social media, but ultimately it is Augmented Reality that will establish the new standard for not only social media but also social interaction as a whole.
You can see it in the companies involved with VR / AR right now, such as Alphabet, Google, Facebook, HTC, Microsoft, Amazon, etc. Their goals as companies, the investment made in VR / AR, the comments made about their intentions, and the advancements already being made, that this is the future of social media, the internet of things, and more.
I envision a time for social media where you are no longer visiting a website or using an app on a smartphone to connect with others, but actually connecting with them in a more traditional manner. I believe you will be able to attend a social event with people, share a cup of coffee or even sit across from one another and catch up, with one or both people not physically being in the same space.
The next up-and-coming social media platform?
Visual social media platforms are really blowing up, especially Snapchat and Instagram. Ultimately, the concept of writing out a lot of text to explain emotions, actions, and stories, is something that the younger generations do not need as much as we did. They have the technology and capability to easily share video and images, that convey what they want without the traditional methods.
This is where you will see a lot of momentum.
Will SMM become increasingly pay-to-play?
In one way, shape, or form, marketing has always been pay-to-play. I dont think that will change anytime soon.