We have a well defined in-house process to get our site or content ranked well in Google SERP which starts from research / analysis. We do an in-depth research on the topic we are supposed to write on by understanding client goal and interest of target audiences. We do research around already published content (Top blogs / website in a similar niche) and understand the gap that we can fill by writing missing information that can add value in existing published content online. Based on our research, we prepare a list of keywords with the help of Google keyword planner & SEMRush. Then we work on content flow & creatives (infographic, videos, images, statistics etc) and we prepare the first draft for client review. Upon receiving feedback, we prepare the final draft and publish on respective blog / website.

After publishing; content promotion & outreach is the crucial part as it must reach the targeted audiences at the right time & right places. We also share our content with industry influencers who share their feedback and also spread the same with their audiences. This is a continuous process which requires a well-defined plan and a better understanding of content marketing strategies. We also use tools like socialpilot, bufferapp, hootsuite to increase the efficiency of our social media marketing approach.