Critical elements that we always evaluate a brand against are:
- Technology and Ease of navigation in website: Technology that makes thing easy for Crawlers to match user queries to solutions that you are able to provide.
- Content: Content that can anticipate your prospects/customers journey of a brand engagement (Typically 3 phases, beginning with being Aware, Engaging and becoming a customer. In today's scenario 4th Step is gaining attention, which is advocacy) and emphasis on benefits that a customer is going to get if they engage with the brand.
- Customers: Customers are your assets. If they can be your advocate be it on any channel of communication, dominating the digital mediums of promotions will be easier for the brand. Hence, we believe in ensuring that customers are leveraged as advocates which make our jobs easier to ensure that we to meet the client's objective.