I follow a three-pronged strategy for getting a site ranked in Google SERP.
- SEO compliance of platform - It is important to ensure that the bots crawl only unique and relevant content on the site. If this fails, all other SEO efforts would go down the drain.
- Implementing a good content strategy - Create content for users and not for bots. Many people ask me if they can automate the generation of content for gaining search rankings. Doing so will not only will increase the bounce rate of users but it will also be a hanging sword over your neck. Remember that Google is smarter than you. Even if a black hat technique works today, you do not know when Google comes up with a new update that will crash your ranking and reputation. It's better to follow ethical ways to generate content and rank on Google.
- Relevant links to important pages - It is said that "Doing business without marketing is like winking in the dark, you know what you are doing, but nobody else does." Creating relevant links from various other locations is like advertising since it helps users discover the critical pages on the site. This also enhances the authority of the site.