The Future of SEO in India

What Top 23 Experts Think!

We asked 23 experts, 4 questions regarding the future of SEO in India:

  1. What is the importance of Rankings today as far as you're concerned?
  2. What are your favorite strategies to get your site or content ranked in the Google SERPs?
  3. What would you say are the 3 critical elements to be covered in an SEO site audit?
  4. What features do you think are missing in mainstream SEO tools? Are these any processes you'd love to see automated?

The Future of SEO in India according to Lalit Kataria, Head of SEO at GroupM

LALIT KATARIA

Head of SEO at GroupM
Once you have content in place, content distribution and syndication should follow for quality links.
Importance of rankings?
Rankings are an instant gratification brands look at, while measuring success or conducting a competition benchmarking. Ranking is first stopover where users discover a new brand, product, services etc.. So rankings are very important and is here to stay. For SEO practitioners, it's a must have and also relevant to see how many miles they have to cover before reaching the top spot.
Favourite Ranking Strategies?
I'm a firm believer of 'Out of the Box' ideas. However, mostly I rely on content strategy and content amplification approach. There are several intriguing content ideas that specific brands can leverage for them to be popular. Once you have content in place, content distribution and syndication should follow for quality links.
Elements to be covered in SEO site audit?
  1. Technical audit including site speed (mandatory).
  2. Information Architecture.
  3. Keyword and Content audit.
Your Dream Feature not present in current SEO tools?
Personally being notified on ranking drops or links moving out of indexes is something that one would expect most mainstream SEO tools to be monitoring. Having said that, automating everything will remove all the fizz from the can, a custom fit with balanced manual participation from a real person on the other side is absolutely important.
Rohan Chandrashekhar
Rohan Chandrashekhar Zubin Kutar
Zubin Kutar Deepan Siddhu
Deepan Siddhu Somesh Khandalkar
Somesh Khandalkar Kamaljit Saini
Kamaljit Saini Vishal Dutta
Vishal Dutta Kaushal Thakkar
Kaushal Thakkar Jignesh Gohel
Jignesh Gohel Sandip Shetty
Sandip Shetty Tushar Pant
Tushar Pant Pankaj Chauhan
Pankaj Chauhan Agha Mateen
Agha Mateen Sabyasachi Mitter
Sabyasachi Mitter Biplab Das
Biplab Das Honey Singh
Honey Singh Devranjan Dash
Devranjan Dash Madhusmita Panda
Madhusmita Panda Ramprabu
Ramprabu Viraj Mehta
Viraj Mehta Devesh Verma
Devesh Verma Rahul Setia
Rahul Setia Rahul Kamal
Rahul Kamal

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