Importance of rankings?
According to me, Rankings are the most important thing in SEO. If your business ranks in top positions of Google serp's, it will definitely increase your quality traffic and business. As per your rankings, Google also give weightage to your website.
Favourite Ranking Strategies?
I am doing Article Submission, Press Releases, Guest Blogging, PDF Submissions, Commenting and other off-page activities to rank my content in Google SERP's. Also, I do some keyword targeting in my content. We optimize our webpages through on-page optimization like: Meta Tags, Heading Tags, Image Optimization etc to increase our content reach.
Elements to be covered in SEO site audit?
On-Page Optimization, Google Analytics and Webmaster Setup and Robots.txt setup.
Your Dream Feature not present in current SEO tools?
I am really concerned about Page Rank. The page rank is no more visible in tools. According to me, Page Rank is most important to know the weightage of your web-page according to Google. Google gives a rank to your page so, people can easily know that site is safe for work or is it hit by google bots.