The Future of SEO in India
What Top 23 Experts Think!
We asked 23 experts, 4 questions regarding the future of SEO in India:
- What is the importance of Rankings today as far as you're concerned?
- What are your favorite strategies to get your site or content ranked in the Google SERPs?
- What would you say are the 3 critical elements to be covered in an SEO site audit?
- What features do you think are missing in mainstream SEO tools? Are these any processes you'd love to see automated?
The Future of SEO in India according to Rahul Setia, Digital Marketing Head at Content Mart
RAHUL SETIA
Digital Marketing Head at Content Mart
Focus on competitors who are already ranking on Google for those keywords and try to analyze their backlinks for those ranked pages and their SERP view as well.
Importance of rankings?
After the launch of Google's new ad layout on SERPs, which shows 4 ads from last few months for almost every query made by user, But still rankings for these keywords important, because paying money for every single keyword is not affordable for every business or individual, so I prefer here get rankings for those top keywords which are very important for your business, this you achieve by gaining top quality links by using informational content which users like to share more and more.
Remember; keep producing content which Google pickup from Featured snippets in search.
Remember; keep producing content which Google pickup from Featured snippets in search.
Favourite Ranking Strategies?
I am a very big fan of data-driven content & facts with numbers, which people also like to read & share. This means first create very good content with some visuals for sure in content along with some tips & numbers etc. because people come again and again to your site to read this content and will share it more and more in their social channels & groups.
Second, I will suggest you focus on competitors who are already ranking on Google for those keywords and try to analyze their backlinks for those ranked pages and their SERP view as well.
Second, I will suggest you focus on competitors who are already ranking on Google for those keywords and try to analyze their backlinks for those ranked pages and their SERP view as well.
Elements to be covered in SEO site audit?
Robots.txt file & along with Robots tag is very important for me the first thing is to see on every site because misuse of this can damage site rankings in SERP.
Then, I will prefer to go for Page Speed because the user experience is very important & without a good page speed it can't be achieved.
Rel=canonical Tags are very important for me to check, these tags will set the platform of rankings for a website in SERP for the dedicated page with unique content.
At the end, I recommend using screaming frog tool to analysis your website from A-Z.
Then, I will prefer to go for Page Speed because the user experience is very important & without a good page speed it can't be achieved.
Rel=canonical Tags are very important for me to check, these tags will set the platform of rankings for a website in SERP for the dedicated page with unique content.
At the end, I recommend using screaming frog tool to analysis your website from A-Z.
Your Dream Feature not present in current SEO tools?
One thing, I am currently searching or you can say trying to see in any tool is "voice-based searches" made by users on a mobile platform like android, iOS & windows. Rest features you can find in any tool but not everything in one tool & it can't be possible because every few months something new will come to audit as Google has more than 200 rankings factors to consider for rankings.
Rohan Chandrashekhar
Zubin Kutar
Deepan Siddhu
Somesh Khandalkar
Kamaljit Saini
Vishal Dutta
Kaushal Thakkar
Jignesh Gohel
Sandip Shetty
Tushar Pant
Pankaj Chauhan
Lalit Kataria
Agha Mateen
Sabyasachi Mitter
Biplab Das
Honey Singh
Devranjan Dash
Madhusmita Panda
Ramprabu
Viraj Mehta
Devesh Verma
Rahul Kamal
