Importance of rankings?
Rankings are the most important for any online business. Without organic traffic no online business can survive far.
Favourite Ranking Strategies?
CTR of the SERP , URL Arch, Deeplink crawls.
Elements to be covered in SEO site audit?
- CTR from search positions across verticals.
- A/B suggestions for meta contents.
- Technology used is in compliance with SEO. So many technology has arrived but not all of them are crawlable tech.
Your Dream Feature not present in current SEO tools?
Again CTR rates for keyword positions, Competitor CTR for higher/lower position, Brand share on search, Brand influence on CTR from search.