Importance of rankings?
Given the multiple different modes people now choose to connect with a brand, rankings may not be as important as they once were. Even today, despite updates to the search algorithms, many pages without appropriate content get listed. What remains more important is spending effort on developing appropriate and rich content to meet the needs of consumers along with using a mix of paid and organic methods to make them visible to people.
Favourite Ranking Strategies?
Content is king. Rather than spending effort on back links and other methods. Spend effort on creating content and building material which is useful, insightful and valuable.
Elements to be covered in SEO site audit?
The Richness of content is the first element, which includes related descriptive meta data, followed by priorities to mobile first design, and last but not least usability signals.
Your Dream Feature not present in current SEO tools?
I think the existing tools meet most of my requirements.