The Future of SEO in India
What Top 23 Experts Think!
We asked 23 experts, 4 questions regarding the future of SEO in India:
- What is the importance of Rankings today as far as you're concerned?
- What are your favorite strategies to get your site or content ranked in the Google SERPs?
- What would you say are the 3 critical elements to be covered in an SEO site audit?
- What features do you think are missing in mainstream SEO tools? Are these any processes you'd love to see automated?
The Future of SEO in India according to Somesh Khandalkar, Head of Online Marketing at GoZoop
SOMESH KHANDALKAR
Head of Online Marketing at GoZoop
Rankings will continue to matter unless the Artificial Intelligence (AI) reaches next level or there's a paradigm shift in how search works.
Importance of rankings?
The basic fundamental approach of a search engine is to promote good, relevant content and demote not so good content.
So, rankings still matter a lot. In fact, they will continue to matter unless the Artificial Intelligence (AI) reaches next level or there's a paradigm shift in how search works. Personally, I would love to see a Google one day that understands my online behavior and shows me more content based on my likes/dislikes and less on the basis of which website is more optimized. Social Media has a major role to play in the same. So, as of now Ranking is the no. 1 KPI to help you understand the progress you made.
So, rankings still matter a lot. In fact, they will continue to matter unless the Artificial Intelligence (AI) reaches next level or there's a paradigm shift in how search works. Personally, I would love to see a Google one day that understands my online behavior and shows me more content based on my likes/dislikes and less on the basis of which website is more optimized. Social Media has a major role to play in the same. So, as of now Ranking is the no. 1 KPI to help you understand the progress you made.
Favourite Ranking Strategies?
There are 2 favourite strategies of mine among many which are essential. First is to make the website as mobile friendly as possible. And second is 'Always Be Blogging'. Blogging can help you get quality traffic and can go a long way in ensuring your rankings improve.
Elements to be covered in SEO site audit?
Sitemap. It is one of the essentials and needs to be done first as it helps Google crawl and categorize the website.
Meta tag. They provide information about your page to Google. Its also helps Google verify your website.
Check for duplicate pages and get them removed asap. They leave google crawlers bamboozled. It can be your worse enemy if not taken care of soon.
Meta tag. They provide information about your page to Google. Its also helps Google verify your website.
Check for duplicate pages and get them removed asap. They leave google crawlers bamboozled. It can be your worse enemy if not taken care of soon.
Your Dream Feature not present in current SEO tools?
Nothing much, the current set of tools cover a wide range of things that assist SEO executives. In my early days, we had a manual approach to almost everything. I think doing so ensures a human connect. A human intervention helps maintain the balance between automation and manual work.
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