Importance of rankings?
Rankings, of course, remain extremely important. This is will remain important despite the percentage of traffic moving to the mobile app. Organic search still is the most sustainable way to get new conversions and will remain so for the foreseeable future.
Favourite Ranking Strategies?
We like to do detailed articles on topics that add genuine value to the users. We get a lot of traction on social media and get mentions elsewhere. Infographics are still quite effective. But all this needs to be done keeping the competition for your keywords in mind, and having a close look at long tail potential.
Elements to be covered in SEO site audit?
- Competition benchmarking.
- Keyword validation (both broad and long tail).
- Detecting and correcting onsite blunders.
Your Dream Feature not present in current SEO tools?
Most SEO tools are still very passive and assume that an expert is using them. In fact, the information overload can be overwhelming even for expert users. They need to be more intelligent and start recommending real actionable advice.