The Future of SEO in India

In my book, the only way to stay on top of evolving quality benchmarks and updates in Google's search algorithms is to produce great content consistently! That's it. Create a solid content strategy, hire a talented content marketing partner, and just go out there and execute. Don't forget to learn along the way. There are a whole bunch of tweaks and techniques to optimise each page and the base layer powering your website so it's friendlier with Google. But surely, that can be done in parallel with publishing solid content.

There is no magic to get your sites ranking high. It's 24/7 tireless work to optimize your site and keep reviewing it ....Link building is the fuel to search and that what sites should aim for, it's easy to get your pages optimized but the real value in ranking is the kind of links that you should get. Avoid black hat techniques and work hard on what google preaches on link building.

Creating content that your users will fall in love with. Irrespective of the number of algorithmic changes by search engines, the one thing which never changed is their measure of importance to quality content. This coupled with contextual links from reputed sources within your industry, a beautifully designed website with an architecture of lesser complexity that loads within few seconds across browsers & devices.

There are 2 favourite strategies of mine among many which are essential. First is to make the website as mobile friendly as possible. And second is 'Always Be Blogging'. Blogging can help you get quality traffic and can go a long way in ensuring your rankings improve.

Off Site content & communication that can intimidate and Onsite content that can dominate is generally our strategy to get our content ranked. If the content can address the concerns and provide a solution to a customer, it gets the required attention. We have always used content as a medium to address problems and how users/customers can be benefited through the brands they are going to get engaged.

We like to do detailed articles on topics that add genuine value to the users. We get a lot of traction on social media and get mentions elsewhere. Infographics are still quite effective. But all this needs to be done keeping the competition for your keywords in mind, and having a close look at long tail potential.

I follow a three-pronged strategy for getting a site ranked in Google SERP.

1. SEO compliance of platform - It is important to ensure that the bots crawl only unique and relevant content on the site. If this fails, all other SEO efforts would go down the drain.
2. Implementing a good content strategy - Create content for users and not for bots. Many people ask me if they can automate the generation of content for gaining search rankings. Doing so will not only will increase the bounce rate of users but it will also be a hanging sword over your neck. Remember that Google is smarter than you. Even if a black hat technique works today, you do not know when Google comes up with a new update that will crash your ranking and reputation. It's better to follow ethical ways to generate content and rank on Google.
3. Relevant links to important pages - It is said that "Doing business without marketing is like winking in the dark, you know what you are doing, but nobody else does." Creating relevant links from various other locations is like advertising since it helps users discover the critical pages on the site. This also enhances the authority of the site.

We have a well defined in-house process to get our site or content ranked well in Google SERP which starts from research / analysis. We do an in-depth research on the topic we are supposed to write on by understanding client goal and interest of target audiences. We do research around already published content (Top blogs / website in a similar niche) and understand the gap that we can fill by writing missing information that can add value in existing published content online. Based on our research, we prepare a list of keywords with the help of Google keyword planner & SEMRush. Then we work on content flow & creatives (infographic, videos, images, statistics etc) and we prepare the first draft for client review. Upon receiving feedback, we prepare the final draft and publish on respective blog / website.

After publishing; content promotion & outreach is the crucial part as it must reach the targeted audiences at the right time & right places. We also share our content with industry influencers who share their feedback and also spread the same with their audiences. This is a continuous process which requires a well-defined plan and a better understanding of content marketing strategies. We also use tools like socialpilot, bufferapp, hootsuite to increase the efficiency of our social media marketing approach.

Social Bookmarking + News aggregators and some blog writing (or Content Marketing). Besides direct XML submissions to SE's.

Originality, Uniqueness and Value (information) are the 3-major one's for content.

How a user feels when he visits your site defines the user experience. And user experience is the priority if you want to get your site ranked better in search engines. User experience can be improved by offering a seamless movement of the user from one page to another (i.e. technologically sound site with good site speed, no duplicate in pages, usable content etc.). This means no technical glitches, useful content, and smooth navigation helps in ranking a site better on Google.

I'm a firm believer of 'Out of the Box' ideas. However, mostly I rely on content strategy and content amplification approach. There are several intriguing content ideas that specific brands can leverage for them to be popular. Once you have content in place, content distribution and syndication should follow for quality links.

My approach is to first make your website as SEO friendly as possible from a technical standpoint i.e. ensure your URL structure, website load time, content placement, content visibility to crawlers, breadcrumb navigation, footer links etc. are all good. Post this, the focus should be to generate content that your audience is most likely to consume. It helps in improving keyword rankings, as search engines find a lot of related content on the website plus internal linking helps in improving the internal link structure. Additionally, this could also be shared on social platforms where your audience is engaging with you.

Content is king. Rather than spending effort on back links and other methods. Spend effort on creating content and building material which is useful, insightful and valuable.

Doing the SEO right and having more & more SEO optimized blogs & informative, demography targeted content on the website, social media, microblogging and content sharing platforms.

On page keyword hacks to get the rankings is short term. The long term strategies are:

1. Focusing on the content at core which is relevant to the keywords, no stuffing. Bots are getting smarter day by day.
2. Social recommendations by driving engagement from digital influencers & bloggers for landing page or site.

External Links from blogs, Social Posts relevant with Website content, Authentic content keeping in mind the possible user/consumer of the same.

Again I will be talking from a startup perspective. Going slow and steady is what it is for me so that even if you make mistakes (which you will) your exposure is limited and you do get some time to work on them. a) Extensive keyword research, I dig on long term keywords for obvious reasons. b) Content as always remains the king my approach is usually to take the humor or the quirky road as much as I can see) Faster site, no compromise there.

CTR of the SERP , URL Arch, Deeplink crawls.

Have a page/site which offers good and "relevant" content, User Experience, without a doubt SEO Friendly technical structure, update fresh content regularly and get good and legit backlinks, natural as well as ones generated by guest blogging, PR and other activities. Try to follow a clean process as much as possible.

There are many strategies to rank your content or site in Google SERPs. I strongly recommend that you should focus on developing original and relatable content because content is king and if it is relatable to your audience, it would be highly shared. Also, it will give many you high quality backlinks and initiate the branding to get better rankings in Google SERPs.

I am a very big fan of data-driven content & facts with numbers, which people also like to read & share. This means first create very good content with some visuals for sure in content along with some tips & numbers etc. because people come again and again to your site to read this content and will share it more and more in their social channels & groups.
Second, I will suggest you focus on competitors who are already ranking on Google for those keywords and try to analyze their backlinks for those ranked pages and their SERP view as well.

I am doing Article Submission, Press Releases, Guest Blogging, PDF Submissions, Commenting and other off-page activities to rank my content in Google SERP's. Also, I do some keyword targeting in my content. We optimize our webpages through on-page optimization like: Meta Tags, Heading Tags, Image Optimization etc to increase our content reach.