THE FUTURE OF SOCIAL MEDIA MARKETING

What Top 20 Experts Think!

We asked 20 experts, 5 questions regarding the future of Social Media Marketing:

  1. What are the primary strategies you use to engage with your social media followers?
  2. Which are your favorite Social Media Marketing tools?
  3. What are your boldest predictions for The Future of Social Media Marketing?
  4. Which are the new social media platforms you expect will build momentum?
  5. Do you believe social media channels will increasingly become "pay-to-play" for marketers?

The future of Social Media Marketing according to Dorie Clark, Marketing Strategist and Speaker

DORIE CLARK

Marketing Strategist and Speaker Twitter: @dorieclark
The most important thing we can all do is focus on leveraging social media to build our own email lists
Your primary engagement strategies?
I try to focus my energies so I’m able to better engage; I’m not on Pinterest or Tumblr or Snapchat, for instance. Instead, I focus on Twitter and Facebook and LinkedIn, with a bit of Instagram thrown in for fun.
Your favourite Social Media Marketing tools?
My favorite is Edgar (meetedgar.com), which allows you to place evergreen content, such as blog posts, into a ‘vault’ that repeatedly tweets out over time. This is a great way to shine light on past content that otherwise might be forgotten; as blogging is a primary strategy of mine, I find it particularly valuable.
Your biggest prediction for Social Media Marketing?
I predict that live streaming platforms like Periscope and Blab, which have been all the rage recently, won’t be as huge as their proponents think. Certainly they can serve an interesting function, but I don’t think they’ll explode and become ubiquitous the way that some predict.
The next up-and-coming social media platform?
Ello? Just kidding. I actually think the world isn’t clamoring for any more new social media platforms; the bar is now incredibly high to get people to pay attention to one more thing. I think, instead, that we’ll see consolidation and further dominance by Facebook and its various acquisitions.
Will SMM become increasingly pay-to-play?
Yes – which is why the most important thing we can all do is focus on leveraging social media to build our own email lists, so we can communicate directly with our audience without the risk that the rug will be pulled out from under us at any time.
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