Your primary engagement strategies?
I focus on what my target audience wants. I try to put myself in their shoes and think about the things that they are searching for. What information do they value? What do they find relevant? What are they looking for? What problem are they trying to solve? What issue are they faced with currently?
Then I try to help them by sharing content they are looking for. It really comes down to being real, having real conversations and trying to help others. I think this is the key to engaging people on social media
Your favourite Social Media Marketing tools?
Sprout social is probably the best social media management tool I have used to date. It allows you to do everything ? schedule posts, manage social media communities, engage users, curate content, and manage multiple accounts.
I also use Tweetdeck and Hootsuite for scheduling posts. I use bitly to shorten links, Feedly for content curation. I am also a big fan of LinkedIn Pulse.
Your biggest prediction for Social Media Marketing?
We haven?t even scratched the surface yet. I think that things will continue to evolve and new platforms will emerge. Social media marketing is still so new and video marketing is just starting to really take off. How we use video will change how we market on social media in the future.
The next up-and-coming social media platform?
Anything that is instantaneous and involved videos and images will continue to build momentum. Snapchat seems to be the platform with the most momentum right now and it seems to be catching up to Instagram.
Will SMM become increasingly pay-to-play?
To some degree, yes. It makes sense for social media companies to charge for more advanced analytics and functionality. I expect marketers will be required to pay to gain access to premium features.