Organic and earned media are way too important and impactful; there have got to be some things that can't be bought.
Your primary engagement strategies?
The best way to engage - for me, or for anyone - is to be useful. That means providing helpful information of my own, curating other great information... and in general being of service.
So, to make sure I'm being as useful as possible, I try to listen to what's going on and what people are asking for because then I can help provide it to them. I try to respond as frequently as possible, and I try to showcase others who are doing great work.
Your favourite Social Media Marketing tools?
It really depends on what the need is; I use a range of tools for different purposes. Some of those I use frequently are Post Planner, Buffer, Pablo, and HootSuite.
Your biggest prediction for Social Media Marketing?
Do predictions always need to be bold? ;)
We are seeing pay-to-play options increase and become more common. It takes guts to focus on organic growth, but the latter tends to be much more impactful. So I don't know if this is a prediction as such, but regardless of how much play "pay-to-play" gets, organic isn't dying any time soon.
The next up-and-coming social media platform?
Blab. It's easy to use, superfun, engaging, and extremely useful.
Will SMM become increasingly pay-to-play?
I think "pay to play" will remain an element of social media marketing, and probably grow more market/mind share as well. But I don't think it will take over. Organic and earned media are way too important and impactful; there have got to be some things that can't be bought.