THE FUTURE OF SOCIAL MEDIA MARKETING
What Top 20 Experts Think!
We asked 20 experts, 5 questions regarding the future of Social Media Marketing:
- What are the primary strategies you use to engage with your social media followers?
- Which are your favorite Social Media Marketing tools?
- What are your boldest predictions for The Future of Social Media Marketing?
- Which are the new social media platforms you expect will build momentum?
- Do you believe social media channels will increasingly become "pay-to-play" for marketers?
The future of Social Media Marketing according to Stephanie Frasco, Social Media Strategist at Convert with Content
Personalization is key. The more personal you can get and the better you know your audience and customers, the more success you will have.
Your primary engagement strategies?
The best way to engage is to listen to what others are saying and add VALUE to their conversation. Another way is to ask questions and share content that is so good, it begs to be shared.
Your favourite Social Media Marketing tools?
Buffer is my favorite scheduling tool. I use it daily.
Your biggest prediction for Social Media Marketing?
Personalization is key. The more personal you can get and the better you know your audience and customers, the more success you will have.
The next up-and-coming social media platform?
Instagram and Snapchat. Plus, any new networks that are attractive to the younger generations will always make waves. Teens start the trends, then the rest of us jump in.
Will SMM become increasingly pay-to-play?
Facebook is already a pay to play network unless you use your influencers to share for you. Then you have a real advantage.
