Your primary engagement strategies?
The best way to engage is to listen to what others are saying and add VALUE to their conversation. Another way is to ask questions and share content that is so good, it begs to be shared.
Your favourite Social Media Marketing tools?
Buffer is my favorite scheduling tool. I use it daily.
Your biggest prediction for Social Media Marketing?
Personalization is key. The more personal you can get and the better you know your audience and customers, the more success you will have.
The next up-and-coming social media platform?
Instagram and Snapchat. Plus, any new networks that are attractive to the younger generations will always make waves. Teens start the trends, then the rest of us jump in.
Will SMM become increasingly pay-to-play?
Facebook is already a pay to play network unless you use your influencers to share for you. Then you have a real advantage.