Your primary engagement strategies?
I post content and my thoughts regularly, and then respond to anyone who shares, replies, or reaches out. I also serendipitously like, comment or share my follower?s posts, then engage when/if they reach out.
Your favourite Social Media Marketing tools?
My favorite tools are the platforms themselves. Remember... they are only tools, people create the "social" part.
Your biggest prediction for Social Media Marketing?
For marketers thinking about approaching social media from a networking and community building aspect rather than a marketing and sales aspect can be very difficult. Brands need to attract customers, but breaking through the clutter is challenging.
Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But why aren?t they doing everything they can, and using some of those millions to do it (probably way less that they are spending on those marketing campaigns), making experiences with their brand remarkable. Opportunities to do this are given to brands each and every day and they simply, turn their heads, rave about their latest and great ?campaign? as if it were a military conquest, and pass up ways to really create customers for life.
My boldest prediction is that Brands will start to realize that they will Standout by "Liking" them before they "Like" you.
The next up-and-coming social media platform?
Snapchat, Snapchat, Snapchat! Beyond that... all forms of live-streaming will grow, evolve, and become more mainstream.
Will SMM become increasingly pay-to-play?
That depends on your definition of "pay-to-play." If by that you mean if you want easy access to the masses you will have to spend ad dollars, then yes. If "pay-to-play" means "pay" your employees to create great content, curate user-generated content, and build communities and relationships, then yes. But if "pay-to-play" means you have to pay platforms for reach because you are too lazy to create great content to attracts interest and visitors... then my answer is no.
Remember generic organic reach on Facebook is way down because now your posts don't simply show in every feed, and when they did they got ignored anyway since they started looking just like ads. But keep in mind that 100% people who visit your pages... see your content. So if you are adding value, and giving them something they need or want, they will be there. Make this part of your brand DNA... Tell Your Story In a Way People Will Care.